Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Peppershock is a marketing and advertising agency specializing in strategic storytelling. Subscribe to get all the latest from our Marketing Expedition series. We'll help build your brand and your bottom line!
Episodes
April 1, 2020 • 18 min
With so many of us working from home, we’ve decided to put together a list of tips and tricks to make your next virtual meeting your best one yet!
01:40
Aim high!
02:20
Children are to be seen…(or not?)
02:57
Is this thing on?
03:08
Luke, I am NOT your father...
03:33
You’ve got to have more power!
04:00
Feeling a little wired?
04:20
Hot topic: hot-spot!
05:07
Upstream and downstream.
05:35
Who let the dogs out?
...
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March 26, 2020 • 27 min
00:18 - 03:30 Introducing your host Rhea Allen
03:30 - 6:40 Navigating the Quarantine and Zoom
06:40 - 09:29 Supporting local restaurants and businesses
09:30 - 13:00 TLC (Technology, Leadership, and Communication)
13:00 - 16:13 In-depth dive into Google and Zoom
16:15 - 17:58 Staying organized with Tax and loan documents
17:58 - 22:13 Amazon and Supporting local
22:13 - 23:36 Keeping tabs on Friends
23:36 - 26:44 5 ...
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March 12, 2020 • 19 min
In this episode of the Marketing Expedition Podcast, Rhea is joined by Sarah Cortez, creator of The F* Word Makes all the Difference.
Podcast 29: Sarah Cortez
00:24 - 00:50 Welcome Sarah
01:33 - 02:48 The F word
02:56 - 05:27 Developing business in the real estate world
06:05 - 08:01 The F word
08:04 - 09:12 Tracking opportunities and building relationships
09:14 - 10:33 Closing rates
10:33 - 11:30 Vegas
11:31 - 1...
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Mark as Played
January 8, 2020 • 43 min
Listen as Rhea Allen is joined by Brooke Lacy, one of Idaho’s most successful Entrepreneurs and Podcast hosts! In this podcast, you will gain insights on how to best grow and maintain your network, becoming a success as an entrepreneur as well as overcoming challenges to better yourself. Take a listen!
Podcast notes:
Intro - 00:00
Host Rhea Allen - 00:18
Welcome, Booke Lacy - 00:35
About Brooke - 00:41
Jayla Digital - 01:10
Broo...
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December 11, 2019 • 72 min
We did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information a...
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Mark as Played
November 21, 2019 • 27 min
Listen as Rhea Allen is joined by Stacy Ennis a renowned author, creative consultant, individual writing coach and ghostwriter! In this podcast, you will get great advice on tools and workshops helping you in becoming an author, how to market yourself through your writing as well as learn about building your personal brand through books!
Take a listen!
Podcast notes:
Intro - 00:20
Welcome, Stacy Ennis - 00:35
About Stacy Ennis -...
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October 10, 2019 • 31 min
Listen as Rhea Allen is joined by Christian Kilpatrick from Brick6 Creative! In this podcast, you will learn how Christian Kilpatrick has created his business and the steps in which networking, teambuilding, word of mouth and more have helped him in creating a unique and successful business. Take a listen!
Podcast notes:
Intro - 00:20
Welcome in Christian Kilpatrick - 00:28
About Christian Kilpatrick - 00:38
HealthWise and ...
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Mark as Played
September 9, 2019 • 44 min
Q & A with Genny Heikka | Marketing Expedition Podcast by Rhea Allen, CEO, Peppershock Media
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Mark as Played
Welcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community!
Welcome Rhea Allen - 00:17
Early years - 00:57
Channel 6 News Intern - 01:50
TV production for Channel 12 - 02:29
Meeting Drew - 04:06
Moving to Seattle - 04:44
Starting Peppershock - 05:42
Full time at Peppershock - 08:12
First son Emerson! - 0...
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Listen as Rhea Allen is joined by Dave and David from Small Business Development Center (SBDC). In this podcast, you will learn more about transforming your companies culture as well as Dave and Davids expertise. Take a listen!
Welcome Rhea- 00:19
Welcome in David and Dave- 00:26
David and Dave introduce SBDC - 01:12
How do you grow your brand through Marketing - 03:17
Business model canvas - 05:00
Lean essentials sprint class - ...
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Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about transforming your companies culture as well as Ron Price expertise. Take a listen!
Welcome Ron - 00:42
What inspires a Chief Culture Officer - 01:26
Helping leaders reach their full potential - 03:08
Working around the world - 06:15
Marketing is about Impressions - 08:24
Books are business cards - 09:13
Passing the...
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Mark as Played
May 7, 2019 • 24 min
Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about the Culture and Brand Camp event as well as Ron Price expertise. Take a listen!
Podcast notes:
Going back aways - 00:35
History of Price Associates - 01:23
Price Associates around the World - 02:25
Nampa Idaho roots - 03:46
Culture and Brand Camp - 05:08
What to expect from Ron - 05:46
What your clients are looking ...
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April 25, 2019 • 30 min
Listen as Rhea Allen is joined by Melissa DeLuca, founder of DeLuca and Willow. In this podcast, you will learn how Melissa DeLuca uses her knowledge and passion to help others. Take a listen!
Podcast notes:
About Melissa DeLuca - 00:35
Integrative sales - 3:36
People and process - 5:13
Google Culture - 6:08
Why Idaho? - 8:57
HR executive - 10:00
Coaching - 10:58
Peppershock pow wow, P2 values - 12:30
Transition coaching - 1...
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April 23, 2019 • 16 min
Listen as Rhea Allen is joined by Melissa DeLuca, Founder of DeLuca and Willow. In this podcast, you will learn more about the Culture and Brand Camp event. Take a listen!
Podcast notes:
A little about Melissa - 00:59
Brand experience - 5:50
DeLuca and Willow - 6:55
Creative Process - 9:10
New market - 10:22
Looking forward to Culture and Brand Camp - 11:33
Transformation of work - 12:25
Greatest influence - 10:42
Culture and Br...
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March 26, 2019 • 26 min
Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses on their local advertising campaigns. Take a listen!
Podcast notes:
About Leslie Brown - 00:32
Why does radio work? - 1:28
Radio research - 2:36
High rate of return-4 keys of advertising - 3:09
Consistency - 6:01
Consistent and concise- 8:34
Media in different wa...
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March 12, 2019 • 28 min
Listen as Rhea Allen is joined by Kirsten Holmberg, Public Speaking coach. In this podcast, you will learn how Kirsten Holmberg uses her knowledge and passion to help others feel confident and comfortable with public speaking. Take a listen!
Podcast notes:
About Kirsten Holmberg - 00:53
What does it take to be a TedX Boise speaker? - 1:58
Clients - 3:11
Public speaking coaching location - 5:56
Coaching executives - 7:54
Slide p...
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Mark as Played
March 4, 2019 • 28 min
Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen!
Podcast notes:
How Valtrend got started - 1:05
What goes into valuing a business? - 1:45
ESOP - 3:22
Litigation support - 3:56
Understanding the value of a company - 5:15
Steps to take to increase value of company - 6:08
Re...
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February 28, 2019 • 26 min
Listen as Rhea Allen is joined by Joe Mikitish, CEO of Sen Technology and Kerdos. In this podcast, you will learn how Joe uses his knowledge and determination to help companies with the IT help that they need for their business thrive. Take a listen!
Podcast notes:
Who is Joe Mikitish? - 1:06
Marketing Needs Assessment - 4:37
Kerdos - 5:00
Follow up - 7:22
Culture Driven - 8:19
Long distance culture in a company - 9:06
Incorpor...
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February 6, 2019 • 28 min
Listen as Rhea Allen is joined by Allison Cunningham, Vice President of Client Relations and Partner of Talent Spark. In this podcast, you will learn how Allison Cunningham uses her passion and knowledge to help companies find the talent that they need to help their business thrive. Take a listen!
Podcast notes:
How Allison Cunningham got started - 1:02
What makes a business - 2:54
Who is Talent Spark? - 4:43
Passive candidate - ...
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October 25, 2018 • 34 min
Listen as Rhea Allen is joined by Genny Heikka Personal Branding Expert | CEO of Her Team Success. In this podcast, you will learn how Genny Heikka uses her Marketing and Business background to help women and corporate CEO’s understand the importance of their Personal Brand. Take a listen!
Podcast notes:
• What makes Genny Heikka an expert in Personal Branding – 1:00
• Personal Branding – the tree analogy- 3:25
• Company brands an...
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Mark as Played
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