Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!
00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 01:53 Sean’s Bio
01:54 - 08:38 Marketing Essentials Moment: Art of Audio
08:39 - 12:05 Welcome to the show, Sean!
12:06 - 17:46 Memorable Projects and Campaigns
17:47 - 20:47 Types of Market Research and Their Applications
20:48 - 25:00 Recruiting Participants for Market Research
25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research
30:18 - 34:15 Differences Between Quantitative and Qualitative Insights
35:17 - 41:54 Advice for B2B Companies Considering Market Research
41:55 - 44:44 Adopting to Gen AI
44:45 - 49:44 Advice for Students Learning Market Research
49:45 - 52:26 Quantitative Survey and Data
52:27 - 56:17 Emerging AI Trends
56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/
57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!
58:28 - 59:14 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends
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