Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.
00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 01:31 Karlyn’s Bio
01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan
09:11 - 11:32 Welcome to the show, Karlyn!
11:33 - 13:59 Niche down and focus on helping authors
14:00 - 18:23 Heart-centered entrepreneurs
18:24 - 22:24 Fan Firestarter framework
22:25 - 25:32 Engagement vs. vanity metrics
26:24 - 30:28 Tactics for growth
30:29 - 32:33 The power of relationships
32:34 - 34:54 Making it easy for clients
34:55 - 36:41 Collaboration and co-promotion
36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)
37:41 - 38:48 Embrace authenticity
38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!
39:26 - 40:12 Join the Marketing Expedition Community today!
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#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics
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