Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.
00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr
00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:55 - 02:23 Wilson’s Background
02:24 - 10:13 Marketing Essentials Moment: Brand Consistency
10:14 - 12:02 Welcome to the show, Wilson!
12:03 - 14:50 Transition from Auto Mechanic to Marketing
14:51 - 17:31 Personal Interests and Hobbies
17:32 - 23:46 Overview of Product Management and Marketing Strategy
23:47 - 27:32 Pricing Strategies and Brand Perception
28:10 - 35:45 Detailed Product Launch Process
35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/)
39:10 - 45:13 Benefits of Using Zairmail
45:14 - 51:26 Customization Options for Direct Mail
51:27 - 53:16 Finding the Right Tools for the Right Job
53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!
53:57 - 54:43 Join the Marketing Expedition Community today!
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#TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools
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