Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!
00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus
00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 01:33 Larry’s Background
01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)
17:33 - 21:04 Welcome to the show, Larry!
21:05 - 23:28 Larry’s Consulting Approach
23:29 - 27:11 Restoring Entrepreneurial Passion
27:12 - 29:47 Consulting Process & Company Culture
29:48 - 32:22 Success Stories
32:23 - 37:38 Marketing Challenges & Awareness
38:16 - 42:23 Networking & Referral Strategies
42:24 - 46:21 Ideal Clients & Business Fundamentals
46:22 - 50:29 Book Writing Process & Purpose
50:30 - 53:03 Book Marketing Strategies
53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)
54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!
55:14 - 56:00 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.