Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.
00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer
00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:42 Jason’s Background
01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget
17:30 - 18:07 Welcome to the show, Jason!
18:08 - 20:53 Jason's Journey to Cultivize
20:54 - 22:09 Case Studies and Client Success
22:10 - 23:32 Automating Follow-Up Processes
23:33 - 26:43 CRM Fit Assessment
26:44 - 29:34 Email Marketing: What Works
29:35 - 32:08 Personalization in Email Campaigns
33:09 - 35:45 Recommended Tools for Marketing
35:46 - 41:15 Freemium vs. Paid CRM Solutions
41:16 - 45:18 Advice for Students Entering the Industry
45:19 - 49:15 Podcasts as a Learning Resource
49:16 - 53:16 Cultivize Walk Through
53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)
55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!
56:27 - 57:13 Join the Marketing Expedition Community today!
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#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation
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