Ads vs Social Media: What Works Better? ft. Dr. Theodore Sees

In this episode of the Marketing for Doctors Podcast, host Bob Migliani sits down with Dr. Ted Sees, a successful optometrist with specialty practices in Rockford and Belding, Michigan. Dr. Sees shares his expertise on why specializing in optometry is essential in today’s competitive healthcare market and how effective marketing plays a crucial role in attracting the right patients.

Key Takeaways from Dr. Ted Sees in This Episode:

• The Importance of Specialization in Optometry
  Dr. Sees explains how focusing on specialty areas of optometry can set practices apart, helping doctors stand out in a crowded market and attract a loyal patient base.
• Marketing Strategies for Optometrists
  Learn how marketing has evolved in Dr. Sees' practice, including practical tips on leveraging social media and community involvement to increase patient engagement and retention.
• Social Media & Community Engagement
  Discover how Dr. Sees uses social media platforms and engages with his local community to strengthen his practice’s reputation, build trust, and drive new patient referrals.

What You’ll Learn in This Episode:

• Social Media Marketing for Optometrists
  Actionable insights on how optometrists can effectively use social media to reach a broader audience and attract more patients to their practice.
• Community Involvement as a Marketing Tool
  How getting involved in your local community can boost your practice’s visibility and help you build lasting relationships with potential patients.
• Empowering Your Team for Practice Growth
  Dr. Sees shares how empowering staff and involving them in marketing efforts can create a more cohesive, efficient, and successful practice.

Don’t miss out on these expert tips! Tune in to learn how Dr. Sees has transformed his optometry practice through strategic marketing and specialization. Like, subscribe, and share this episode with your colleagues to elevate your own marketing efforts!