How to Medically Influence without Selling

Welcome to the Marketing for Doctors Podcast, hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we are joined by Dr. Sandeep Chander, an optometrist with expertise in myopia management and dry eye treatment. Dr. Chander shares his insights on how he successfully attracts referrals, implements powerful marketing strategies, and grows his practice in today’s competitive healthcare market.

Key Takeaways from This Episode:

✅ Effective Marketing and Referral Strategies
Dr. Chander reveals his proven methods for attracting referrals from fellow healthcare professionals and expanding his patient base through targeted marketing tactics.

✅ The Importance of Specialty Care
Discover why offering specialty services such as myopia management and dry eye treatment is essential for optometrists looking to differentiate their practice and provide high-value care to patients.

✅ Harnessing the Power of Educational-Based Marketing
Learn how educational marketing, rather than traditional sales tactics, helps build trust, establish authority, and cultivate long-term patient relationships.

What You’ll Learn in This Episode:

• Revenue Growth Strategies
  Uncover actionable tips to increase your practice's revenue by attracting the right patients and improving patient retention rates.
• Business Growth Tips
  Get practical advice on how to expand your client base and manage your specialty practice successfully in a highly competitive healthcare environment.
• Insights on Myopia Management
  Explore effective techniques for myopia control and understand why incorporating this service can elevate your practice’s reputation and enhance patient satisfaction.

Join Bob Miglani, Dr. Shefali Miglani, and Dr. Sandeep Chander as they discuss these invaluable strategies designed to help your practice thrive in the evolving healthcare landscape.

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