Marketing Strategies for Doctors: A Conversation with Dr. Brianna Rhue

Join host Bob Miglani for an engaging conversation with Dr. Brianna Rhue, an optometrist turned tech entrepreneur and the founder of Dr. Contact Lens. In this episode of the Marketing for Doctors Podcast, Dr. Rhue shares her inspiring journey of transitioning from practicing optometry to owning and marketing her own business.

Key Insights from Dr. Brianna Rhue in This Episode:

• Understanding the Business Side of Healthcare
  Dr. Rhue discusses the critical need for healthcare professionals, especially doctors, to gain a deeper understanding of the business side of healthcare. She highlights how marketing strategies can make or break the success of a medical practice.
• Measuring & Improving Marketing Strategies
  Learn the importance of measuring the effectiveness of your marketing efforts and how continuous improvement can lead to sustained growth and increased patient acquisition.
• Shifting from Operator to Owner
  Dr. Rhue emphasizes the transformation from being an operator in your practice to becoming an owner who drives business decisions. This shift is essential for achieving long-term success and practice growth.

What You’ll Learn in This Episode:

• Marketing Tips for Doctors
  Actionable marketing strategies that doctors can use to attract more patients, improve engagement, and build a strong, thriving practice.
• Entrepreneurial Insights for Healthcare Professionals
  Tips for healthcare professionals who are considering expanding into entrepreneurship, whether through practice ownership or tech innovations.
• The Role of Digital Marketing in Healthcare
  How digital marketing and tech solutions can play a pivotal role in growing a healthcare business and enhancing patient care.

Connect with Dr. Brianna Rhue:
To learn more about Dr. Rhue’s journey and her work, visit her website at drcontactlens.com.
Connect with Dr. Rhue on LinkedIn for more insights and updates.

Don’t miss out on these valuable tips! Tune in for expert advice that will help you elevate your practice and succeed in the competitive healthcare landscape. Like, subscribe, and share this episode with your colleagues!