Near Me Marketing

In this episode, Bob Miglani presents three essential marketing strategies that can help attract and convert patients for your specialty practice. Delivered to an audience of over 500 eye care professionals (optometrists) across the U.S., these strategies are specifically designed to meet the expectations of today's digitally-savvy patients.

In the fast-paced, mobile-first world we live in, patients now demand convenience and accessibility, often searching for “near me” solutions at their fingertips. To remain competitive, it’s crucial to adapt to these evolving patient behaviors.

In this episode, you'll discover:

✅ Building Permission-Based Marketing Lists
Learn the value of creating and maintaining a high-quality, permission-based patient list to establish long-term relationships and ensure future patient engagement.

✅ Creating and Leveraging Relevant Content
Understand how to craft meaningful content that resonates with your target audience, or repurpose existing content to establish your practice as a trusted expert in your specialty.

✅ Directly Delivering Content to Mobile Devices
Find out how to efficiently deliver valuable, tailored content directly to your patients’ mobile devices, ensuring your messages reach them when and where they are most engaged.

These proven strategies are designed to educate patients on their health needs and drive them back to your practice for treatment.

Tune in now to learn how to implement these high-impact marketing techniques and start seeing tangible results for your practice.