Welcome to the Marketing for Doctors Podcast with host Bob Miglani. In this episode, Bob sits down with Dr. Harbir Sian, an optometrist and host of Canada’s #1 optometry podcast, 2020. Dr. Sian shares his journey of running three successful practices, including one of the early adopters of teleoptometry in Canada, and how marketing played a pivotal role in his growth.
Key Insights from Dr. Harbir Sian in This Episode:
- The Importance of Marketing for Doctors
Dr. Sian discusses how effective marketing can transform a practice and why it’s crucial for doctors to engage in strategic marketing efforts to stand out in today’s competitive healthcare landscape. - Personal Branding in Healthcare
Learn how personal branding is a powerful tool for optometrists and healthcare professionals to build authority, gain trust, and attract new patients. - Leveraging Social Media for Practice Growth
Dr. Sian shares the role of social media marketing in creating a strong digital presence and how doctors can use platforms to engage with their audience, share valuable content, and become thought leaders in their field.
What You’ll Learn in This Episode:
- Influencer Marketing in Healthcare
Discover how influencer marketing can be a game changer for doctors looking to reach new patients and establish credibility in the optometry space. - Engaging with Patients Through Digital Platforms
The benefits of engaging with patients online through digital platforms, providing value in content, and fostering lasting relationships through social media interactions. - Providing Value Through Content
Why content that adds value—whether educational, informative, or entertaining—is essential for attracting and retaining patients in your practice.
Don’t miss out on this valuable conversation! Tune in to learn how Dr. Sian used marketing and social media to build his successful optometry practices and become a leading voice in the industry. Like, subscribe, and share this episode with your colleagues!
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.