Patients Want to Follow You Not Your Practice: How to Build a Social Media Following to Grow Your Practice ft. Dr. Harbir Sian

Welcome to the Marketing for Doctors Podcast with host Bob Miglani. In this episode, Bob sits down with Dr. Harbir Sian, an optometrist and host of Canada’s #1 optometry podcast, 2020. Dr. Sian shares his journey of running three successful practices, including one of the early adopters of teleoptometry in Canada, and how marketing played a pivotal role in his growth.

Key Insights from Dr. Harbir Sian in This Episode:

• The Importance of Marketing for Doctors
  Dr. Sian discusses how effective marketing can transform a practice and why it’s crucial for doctors to engage in strategic marketing efforts to stand out in today’s competitive healthcare landscape.
• Personal Branding in Healthcare
  Learn how personal branding is a powerful tool for optometrists and healthcare professionals to build authority, gain trust, and attract new patients.
• Leveraging Social Media for Practice Growth
  Dr. Sian shares the role of social media marketing in creating a strong digital presence and how doctors can use platforms to engage with their audience, share valuable content, and become thought leaders in their field.

What You’ll Learn in This Episode:

• Influencer Marketing in Healthcare
  Discover how influencer marketing can be a game changer for doctors looking to reach new patients and establish credibility in the optometry space.
• Engaging with Patients Through Digital Platforms
  The benefits of engaging with patients online through digital platforms, providing value in content, and fostering lasting relationships through social media interactions.
• Providing Value Through Content
  Why content that adds value—whether educational, informative, or entertaining—is essential for attracting and retaining patients in your practice.

Don’t miss out on this valuable conversation! Tune in to learn how Dr. Sian used marketing and social media to build his successful optometry practices and become a leading voice in the industry. Like, subscribe, and share this episode with your colleagues!