Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for you. 

Listen to this episode of Marketing for eCommerce Mompreneurs if you want to know: 

• What marketing to keep doing this summer
• How to still make money while spending time with your kids 
• Marketing strategies that w...

As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your Shopify or Etsy store, have a marketing strategy and you have the drive to execute it but it's hard to find the time over the summer. You also know that the summer months are notoriously slow for online sales and want to know...

Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club! 

Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn the ins and outs of marketing, building a community and also reading so...

Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale? 

When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh. 

During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps to giving your opt-in a refresh and boost your email list.

If you'v...

Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there!

Then this is the episode for you!

Jessica dives into the 7 steps you need to take to really find and connect to your ideal customer online. She's sharing why it's important and exa...

If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know  subject lines that get opened, then this is the episode for you. 

Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the subject line alone. That means your subject line can literally make or break a sal...

Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out?

Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the ins and outs of building an Instagram strategy that converts. 

Give...

Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list. 

Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing her life as a mom & business owner. She focuses on finding joy in th...

Are you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month? 

What if you could go into the summer months feeling prepared, knowing how to cope without panicking and a clear understanding of what to focus on instead? You'll learn everything and more in this episode of Marketing for eCommerce Mompreneurs.

After listening ...

Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? 

Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with...

If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! 

On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rel...

Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start?

If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you. 

In today's episode, Jessica dives into the 4 steps you actually need...

If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! 

On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to fran...

Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family?

Then this episode is for you!

In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out.

If you've every asked yourself:

• H...

Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? 

Then today's episode of Marketing for eCommerce Mompreneurs is for you! 

In this episode, Jessica shares the top 6 marketing metrics you need to be tracking ...

As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device.

But what exactly does mobile optimization mean? And why is it important?

In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your ...

If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts!

In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. 

After listening to this episode, you will have the answers to:

• How to lower your cart abandonme...

Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? 

Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. 

In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while you sleep thanks to automation tools, segmented lists for targeted messaging and tes...

Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. 

If you're not sure where to start when it comes to search engine optimization, then this is the episode for you. Jessica dives into keywords, where to pu...