Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why isn’t my eCommerce store earning more why your ad isn’t performing why your emails aren’t being opened why do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you! We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone. New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Episodes
Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing?
Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with...
If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes!
On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rel...
Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start?
If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you.
In today's episode, Jessica dives into the 4 steps you actually need...
If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting!
On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to fran...
Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family?
Then this episode is for you!
In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out.
If you've every asked yourself:
- H...
Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert?
Then today's episode of Marketing for eCommerce Mompreneurs is for you!
In this episode, Jessica shares the top 6 marketing metrics you need to be tracking ...
As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device.
But what exactly does mobile optimization mean? And why is it important?
In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your ...
If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts!
In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value.
After listening to this episode, you will have the answers to:
- How to lower your cart abandonme...
Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store?
Then you need to listen to this episode of Marketing for eCommerce Mompreneurs.
In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while you sleep thanks to automation tools, segmented lists for targeted messaging and tes...
Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly.
If you're not sure where to start when it comes to search engine optimization, then this is the episode for you. Jessica dives into keywords, where to pu...
Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month!
In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing.
Listen to this episode if you've ever found yourself,
- Overwhelmed with marketing tasks
- Frustrated that your m...
Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy?
Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales.
If you're ready to learn how email marketing can transform your online business, how y...
Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast.
In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business.
If you're ready to...
Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success.
In this episode...
Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales.
In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, and why it's important...
Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales.
In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business.
Jessica highlights how a data...
Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year.
After listening to this episode you'll feel:
- excited to reach your business goals
- prepared to create a data-driven marketing strategy
- confiden...
Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers?
Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketin...
According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy!
If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to writing product description...
Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business.
In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, showcase, and time your social proof for maximum impact.
If yo...
Popular Podcasts
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Welcome to "Decisions, Decisions," the podcast where boundaries are pushed, and conversations get candid! Join your favorite hosts, Mandii B and WeezyWTF, as they dive deep into the world of non-traditional relationships and explore the often-taboo topics surrounding dating, sex, and love. Every Monday, Mandii and Weezy invite you to unlearn the outdated narratives dictated by traditional patriarchal norms. With a blend of humor, vulnerability, and authenticity, they share their personal journeys navigating their 30s, tackling the complexities of modern relationships, and engaging in thought-provoking discussions that challenge societal expectations. From groundbreaking interviews with diverse guests to relatable stories that resonate with your experiences, "Decisions, Decisions" is your go-to source for open dialogue about what it truly means to love and connect in today's world. Get ready to reshape your understanding of relationships and embrace the freedom of authentic connections—tune in and join the conversation!
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
ALL THE SMOKE pairs two of the most outspoken and controversial players of their time. Known as fiery, intense competitors during their on-court careers, Matt Barnes and Stephen Jackson are now two of the most widely respected voices by today’s crop of NBA stars. Serving as mentors to numerous players throughout the league and with their hands firmly on the pulse of the game, they have first-hand insight into the minds, lives and pressing issues facing today’s players. Barnes and Jackson, who have played alongside two generations of All-Stars, will dish on the latest news and drama from on and off the court without boundaries.