October 14, 2025 • 15 mins
Are you trying to learn how to do SEO? Probably. If you've been working on it on your own for a while, you may find yourself wondering if it's working.
Are you getting results? How do you figure that out?
Are you targeting the right keywords? How do you know?
Should you create more or less of a certain type of content?
Does Google like your website?
Do AI search engines like your site?
These are all the types of questions you may be asking. Let me walk you through how to start answering them.
I'm also teaching a free live class this week on how to do SEO for Google and ChatGPT. Join me and learn more.
You're spending time marketing your business, let's make sure it's paying off for you.
Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT.
https://www.etchedmarketing.com/registration-seo-class
My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here.
https://www.etchedmarketing.com/freebies
Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money.
https://www.etchedmarketing.com/marketing-coaching
Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)
https://www.etchedmarketing.com/yes
Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program.
https://www.etchedmarketing.com/enroll
My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hi, and welcome back to thepodcast.
Today I want to answer aquestion that I got from a new
student, and that was, how do Iknow if I'm doing SEO, right?
So she was somebody who had justsigned up and joined me in the
last cohort of simple SEOcontent, and.
That was one of the firstquestions that she asked on a
(00:21):
call, and it was a fantasticquestion and I thought it might
be beneficial for you as well.
So when we're talking aboutdoing SEO and wanting to know
for sure that we're doing itright, there are a few things
that you would want to look at.
So traditionally we've reallytalked about traffic, website,
traffic.
You want to look and see.
(00:42):
Are you getting traffic to yoursite?
However, just getting traffic toyour site, as I've shared
previously, is not really thecore focus anymore.
We want to make sure that we'regetting the right people.
So what we wanna look at is, isGoogle.
Is chat, GPT is perplexity, etcetera.
(01:05):
Are they beginning to understandmy site?
Are they beginning to trust mysite?
Do they like my site?
And the way that we figure thatout is are they showing it to
people?
Are you seeing traffic coming infrom chat, GPT and perplexity
and other AI sources?
Are you getting traffic fromGoogle?
(01:27):
Do you have organic traffic,Google, Bing, Yahoo, et cetera?
Do you have organic trafficcoming into your site?
Now you're gonna look in GoogleAnalytics to understand that, or
there's a new program I've beenusing and I'll put a link to it.
It's an, it is an affiliatelink, but it gives you like free
access to the first 30 days.
Um, it's called Clicky and I amfalling in love with it because
(01:51):
even though I've used GoogleAnalytics for 20 years.
Probably close to 20 clicky isso much easier for you to use
and see where your traffic iscoming from, and it actually
just pulls out which shows yourtraffic and it'll show you bot
traffic and search traffic anddirect traffic all in one spot.
(02:11):
You don't have to click, youdon't have to do anything else.
It's right there on the homescreen.
It's so much easier.
So I will put that link there.
Like I said, it is an affiliatelink.
I don't get anything if you do afree trial account, so don't
worry about that.
But it gives you the access tothe free, like premium for the
first month so you can get afeel for it.
Um, I really am finding it'smuch, much easier to work with
(02:34):
and it is something that some ofmy students and clients have
started using and are liking aswell.
So I thought I'd share that withyou today.
So you're gonna wanna look atyour traffic where.
Is like, where is your trafficcoming from?
That's gonna be your firstindication as to whether or not
your SEO is working.
You're also gonna wanna look atyour keyword ranking.
(02:56):
If you've done your keywordresearch the right way, and
you've done your SEO the rightway, and you've optimized with
the right keywords, you shouldhopefully at some point in time
start to see your keywordranking increase.
For the keywords that you'retargeting, that means your
number should get smaller.
We wanna get as close to numberone as possible.
(03:17):
Number one is the goal.
We're not always gonna getthere.
No matter how much we try, nomatter how bad we want it, we
won't always get to number onebecause again, we have no
control over the rankingalgorithm.
All we can do is follow therules, do what we know, and try
our best to be there.
But ultimately, Google decideswho's there.
(03:38):
I, if I could control it, Iwould.
I had a client many years ago.
In the corporate world.
That was a diamond company and Ilove diamonds.
I love sparkly, they're fun.
And their CEO told me if I couldget them to position number one
for engagement, ring engagementrings.
He would give me any diamond hehad on site, like he didn't care
(04:02):
if I could get him to positionnumber one for engagement rings.
He would give me anything youwant new solitaire?
Cool.
You want an upgraded necklace?
Cool.
You want this?
You want.
I don't care.
You give me, I will give youanything you want.
If you can get me to positionnumber one for engagement rings.
I would've loved to have gottenhim to position number one for
engagement rings, absolutelywould've been the highlight of
(04:24):
my career.
However, he was not going tobeat out people like Kay and
Jared and some of the ones thathave hundreds and hundreds and
hundreds of locations across thecountry.
No matter what we tried, hissite just was not going to be.
Viewed as Google by being asauthoritative as those sites
were for diamond engagementrings.
(04:44):
He ranked number one for allsorts of other things, but they
didn't matter to him the waythat the word engagement rings
did.
So that's part of what you haveto understand.
Is, are you choosing keywordsthat you have a really good
chance of ranking for?
Are you using them in the rightways?
Are you going to have thatpotential?
So you may see your keywordranking starting to increase?
(05:06):
That's a good indication thatyou're doing it the right way.
That it's working.
You may start seeing moretraffic coming in.
That's another good indicationthat you're doing it the right
way.
You may start to see trafficcoming from your AI searches.
That's another indication thatyou're doing things the right
way.
Now what you wanna figure outis, are you getting the right
(05:28):
people to your site?
So that's your first indication.
Your first level is just, yes,I'm seeing more traffic.
I'm seeing.
Ranking increases.
I'm seeing some chatbot trafficcoming in.
This is starting to work.
Then what you really wanna lookat is.
Who's coming to my site?
Which pages are getting traffic?
Are you getting traffic to thepages that will help you make
(05:51):
money because you're a businessowner just like me, and I know
that you have a business to run,which means you need revenue
coming in to help that businessgrow.
So we want to make sure thatwe're getting traffic to the
right pages.
So I was working with a newclient recently and his SEO
traffic.
Overall looked good.
Like the percent of trafficlooked good, it was above the
(06:13):
30% benchmark that we look for.
We had a lot of traffic comingin, but when I went in to look
at the pages that were gettingtraffic, what concerned me was
his number two.
Actually, it would've been hisnumber one money making page was
not getting SEO.
He was getting a ton of trafficfor some old blog posts that
(06:33):
were not as applicable to hisbusiness today, and they did not
have a way of producing revenue.
So yes, the site had trafficcoming in.
So at first glance, it wasgreat.
Yes, it had traffic coming in.
No, it was not making as muchmoney.
Leads were down, bookings weredown, new clients were down.
I told him our strategy wasgoing to be to turn this around
(06:56):
and we were going to focus.
Number one priority was going tobe this particular page because
it was the one that was themoney making page for him.
I want you to think verystrategically about your website
and what you're doing and whereyou're focusing.
Now, if you would like to dothis with me, with my guidance,
I would love to help you withthis.
We have the free classes thatwere just going on.
(07:18):
Last week for simple SEOcontent.
Those have.
They've ended.
You know, if you really wanna beable to see it, reach out to me.
I can get you a replay link.
It's the freebie class thattalks about, you know, what's
going on and how things areworking.
But we have our October cocohort that is just kicking off.
This is the very first week.
(07:39):
So if you want to work with meand have the mentorship, the
guidance, the accountability,the implementation time.
All of that, the coaching, thehelp, the support, all of that.
As you work on it, you can stillget enrolled today.
You can enroll this week.
I don't want you to wait toolong because then you could end
(08:00):
up falling behind, but likewe're just in week one.
You could absolutely still joinus and walk through this with
me.
It's right about eight weeks toreally get your sight.
SEO optimized the right way.
So really making sure that it isSEO friendly, you've got the
right keywords, you've optimizedyour website, you've started
(08:21):
optimizing your blog or yourpodcast, um, show notes page.
And then you're gonna have aboutfour weeks where I walk you
through how I batch content sothat I don't fall behind.
So I'm gonna walk you throughthat.
Then you have another 12 weekswith me for additional support.
Answering your questions,implementation, et cetera.
(08:44):
As you start working on it onyour own, you still have 12
weeks of my support becauseyou're gonna have questions that
are gonna come up as you'reworking through it.
I'm sure if you've been tryingto do this on your own, you've
found yourself frustrated attimes or knee deep in Google or
YouTube, or feeling like it.
One more blog.
I don't wanna listen to one morepodcast.
I just want someone to tell mewhat to do.
(09:06):
Let me tell you what to do.
Like I've been doing this for 20years.
I can look at it with you andsay, this is why it's not
working.
I want you to go look at thisthing.
I want you to pull this number.
I want you to bring this back tome and we'll take a look at it
like that is the benefit of justpaying to have somebody guide
you through this and help you.
(09:27):
So I would love to be the one tohelp you with that if you would
rather.
Work one-on-one.
You don't wanna be in a group.
You don't wanna ask yourquestions in front of other
people.
That's fine.
I get that.
I have that option as well.
That is the elite marketingcoaching program that is done
with you marketing and SEO.
It doesn't have to be just SEOin that program.
(09:48):
If you need help launching acourse, you wanna create a sales
funnel.
You have no idea what yournumbers mean.
You need help figuring out amarketing strategy.
You need to set up an email.
Opt-in and nurture sequence andall of that, we can do.
All of that in that elitemarketing coaching that done
with you marketing program, orif you really wanna work on
(10:09):
right now, is the traffic andthe visibility for your website,
your online visibility, yourcontent, all of that.
You want that group program thatincludes the mentorship, the
coaching, the guidance, thecontent reviews, the
implementation, all of that.
That is simple.
SEO content.
You can get enrolled in thattoday and join us in the October
(10:31):
cohort.
Um, that is 1497 for a six monthprogram.
So it's a very, very smallinvestment to make it.
Easier for you to be able to doit.
And I do have students who'vegone through that program who
have made back significantamounts more than that.
The smallest one is she's earned13,500 in the first quarter.
(10:56):
Um, another one has earned27,000 back in five months, and
another one has earned over150,000 back in just over a
year.
All of them are stillimplementing, they're still
working on it.
They're still growing.
I would expect all of them tocontinue to grow.
So those return on investmentnumbers should continue to grow
(11:17):
for them because their sites areSEO Friendly.
They are trusted by Google.
They are trusted by ai.
They are generating leads everyday and every week for their
websites.
You also can see the potentialgrowth and the exponential
growth when you look at.
One is at 4,500 a month, one isat 5,500 a month and one is at
(11:39):
12,000 a month in additionalrevenue from SEO.
That's kind of how it all startsto work.
You gotta start somewhere.
We get you going, we get youmoving, and then you start
making more and more.
And obviously it's gonna to bedependent upon your business,
your implementation, your pricepoint, et cetera.
But there is a huge opportunityfor you.
(12:00):
If you let me show you how to dothis and how to make it easier,
I really would like to help youthe way that I'm helping them
because I'd like to see yourbusiness succeed as well.
I would love to be braggingabout you a year from now.
So if you have any questions,um, you can always DM me on
Instagram at Etched MarketingAcademy.
(12:22):
If you want to join the simpleSEO content cohort that's
kicking off right now, I'll putthat link in there.
You can get signed up rightnow@etchedmarketing.com slash
yes, that will give you accessto that six month cohort.
1497 is the cost on that, so1,497 Small investment, big
(12:43):
payoff.
Let me help you.
Teach you how to do this and ifyou wanna work one-on-one, elite
marketing coaching, that is thedone with you, SEO and
marketing.
So I am here to work with youand help you in whatever way
works the best for you, yourbudget and your timeline.
Alright?
That is how you know if you'redoing your SEO, right?
(13:05):
Are you starting to see.
People coming to your site?
Are you seeing your keywordsstart to increase?
Rank more than that?
Are you getting the rightpeople?
Are your leads increasing?
Is your revenue increasing?
Are you getting a return foryour investment?
Are you making money because ofthe content that you're putting
(13:26):
out into the world and you'reoptimizing?
'cause that is the end goal.
Let's.
Let's just admit it.
We're all in business.
We're doing this because we wantto be able to grow our
businesses.
You want to be able to make moremoney.
There is nothing wrong withthat.
That is how you support abusiness.
So make sure that the peoplethat are coming to your site are
the right people.
They are interested in what yousell.
(13:48):
If you don't know how to do itor you're not getting the right
results, or you're not sure andyou want help, remember I'm
here.
I'd love to help you throughthis.
All right.
That's it for today.
Bye for now.
Hi, and welcome back to thepodcast.
Today I want to answer aquestion that I got from a new
student, and that was, how do Iknow if I'm doing SEO, right?
So she was somebody who had justsigned up and joined me in the
last cohort of simple SEOcontent, and.
That was one of the firstquestions that she asked on a
(00:21):
call, and it was a fantasticquestion and I thought it might
be beneficial for you as well.
So when we're talking aboutdoing SEO and wanting to know
for sure that we're doing itright, there are a few things
that you would want to look at.
So traditionally we've reallytalked about traffic, website,
traffic.
You want to look and see.
(00:42):
Are you getting traffic to yoursite?
However, just getting traffic toyour site, as I've shared
previously, is not really thecore focus anymore.
We want to make sure that we'regetting the right people.
So what we wanna look at is, isGoogle.
Is chat, GPT is perplexity, etcetera.
(01:05):
Are they beginning to understandmy site?
Are they beginning to trust mysite?
Do they like my site?
And the way that we figure thatout is are they showing it to
people?
Are you seeing traffic coming infrom chat, GPT and perplexity
and other AI sources?
Are you getting traffic fromGoogle?
(01:27):
Do you have organic traffic,Google, Bing, Yahoo, et cetera?
Do you have organic trafficcoming into your site?
Now you're gonna look in GoogleAnalytics to understand that, or
there's a new program I've beenusing and I'll put a link to it.
It's an, it is an affiliatelink, but it gives you like free
access to the first 30 days.
Um, it's called Clicky and I amfalling in love with it because
(01:51):
even though I've used GoogleAnalytics for 20 years.
Probably close to 20 clicky isso much easier for you to use
and see where your traffic iscoming from, and it actually
just pulls out which shows yourtraffic and it'll show you bot
traffic and search traffic anddirect traffic all in one spot.
(02:11):
You don't have to click, youdon't have to do anything else.
It's right there on the homescreen.
It's so much easier.
So I will put that link there.
Like I said, it is an affiliatelink.
I don't get anything if you do afree trial account, so don't
worry about that.
But it gives you the access tothe free, like premium for the
first month so you can get afeel for it.
Um, I really am finding it'smuch, much easier to work with
(02:34):
and it is something that some ofmy students and clients have
started using and are liking aswell.
So I thought I'd share that withyou today.
So you're gonna wanna look atyour traffic where.
Is like, where is your trafficcoming from?
That's gonna be your firstindication as to whether or not
your SEO is working.
You're also gonna wanna look atyour keyword ranking.
(02:56):
If you've done your keywordresearch the right way, and
you've done your SEO the rightway, and you've optimized with
the right keywords, you shouldhopefully at some point in time
start to see your keywordranking increase.
For the keywords that you'retargeting, that means your
number should get smaller.
We wanna get as close to numberone as possible.
(03:17):
Number one is the goal.
We're not always gonna getthere.
No matter how much we try, nomatter how bad we want it, we
won't always get to number onebecause again, we have no
control over the rankingalgorithm.
All we can do is follow therules, do what we know, and try
our best to be there.
But ultimately, Google decideswho's there.
(03:38):
I, if I could control it, Iwould.
I had a client many years ago.
In the corporate world.
That was a diamond company and Ilove diamonds.
I love sparkly, they're fun.
And their CEO told me if I couldget them to position number one
for engagement, ring engagementrings.
He would give me any diamond hehad on site, like he didn't care
(04:02):
if I could get him to positionnumber one for engagement rings.
He would give me anything youwant new solitaire?
Cool.
You want an upgraded necklace?
Cool.
You want this?
You want.
I don't care.
You give me, I will give youanything you want.
If you can get me to positionnumber one for engagement rings.
I would've loved to have gottenhim to position number one for
engagement rings, absolutelywould've been the highlight of
(04:24):
my career.
However, he was not going tobeat out people like Kay and
Jared and some of the ones thathave hundreds and hundreds and
hundreds of locations across thecountry.
No matter what we tried, hissite just was not going to be.
Viewed as Google by being asauthoritative as those sites
were for diamond engagementrings.
(04:44):
He ranked number one for allsorts of other things, but they
didn't matter to him the waythat the word engagement rings
did.
So that's part of what you haveto understand.
Is, are you choosing keywordsthat you have a really good
chance of ranking for?
Are you using them in the rightways?
Are you going to have thatpotential?
So you may see your keywordranking starting to increase?
(05:06):
That's a good indication thatyou're doing it the right way.
That it's working.
You may start seeing moretraffic coming in.
That's another good indicationthat you're doing it the right
way.
You may start to see trafficcoming from your AI searches.
That's another indication thatyou're doing things the right
way.
Now what you wanna figure outis, are you getting the right
(05:28):
people to your site?
So that's your first indication.
Your first level is just, yes,I'm seeing more traffic.
I'm seeing.
Ranking increases.
I'm seeing some chatbot trafficcoming in.
This is starting to work.
Then what you really wanna lookat is.
Who's coming to my site?
Which pages are getting traffic?
Are you getting traffic to thepages that will help you make
(05:51):
money because you're a businessowner just like me, and I know
that you have a business to run,which means you need revenue
coming in to help that businessgrow.
So we want to make sure thatwe're getting traffic to the
right pages.
So I was working with a newclient recently and his SEO
traffic.
Overall looked good.
Like the percent of trafficlooked good, it was above the
(06:13):
30% benchmark that we look for.
We had a lot of traffic comingin, but when I went in to look
at the pages that were gettingtraffic, what concerned me was
his number two.
Actually, it would've been hisnumber one money making page was
not getting SEO.
He was getting a ton of trafficfor some old blog posts that
(06:33):
were not as applicable to hisbusiness today, and they did not
have a way of producing revenue.
So yes, the site had trafficcoming in.
So at first glance, it wasgreat.
Yes, it had traffic coming in.
No, it was not making as muchmoney.
Leads were down, bookings weredown, new clients were down.
I told him our strategy wasgoing to be to turn this around
(06:56):
and we were going to focus.
Number one priority was going tobe this particular page because
it was the one that was themoney making page for him.
I want you to think verystrategically about your website
and what you're doing and whereyou're focusing.
Now, if you would like to dothis with me, with my guidance,
I would love to help you withthis.
We have the free classes thatwere just going on.
(07:18):
Last week for simple SEOcontent.
Those have.
They've ended.
You know, if you really wanna beable to see it, reach out to me.
I can get you a replay link.
It's the freebie class thattalks about, you know, what's
going on and how things areworking.
But we have our October cocohort that is just kicking off.
This is the very first week.
(07:39):
So if you want to work with meand have the mentorship, the
guidance, the accountability,the implementation time.
All of that, the coaching, thehelp, the support, all of that.
As you work on it, you can stillget enrolled today.
You can enroll this week.
I don't want you to wait toolong because then you could end
(08:00):
up falling behind, but likewe're just in week one.
You could absolutely still joinus and walk through this with
me.
It's right about eight weeks toreally get your sight.
SEO optimized the right way.
So really making sure that it isSEO friendly, you've got the
right keywords, you've optimizedyour website, you've started
(08:21):
optimizing your blog or yourpodcast, um, show notes page.
And then you're gonna have aboutfour weeks where I walk you
through how I batch content sothat I don't fall behind.
So I'm gonna walk you throughthat.
Then you have another 12 weekswith me for additional support.
Answering your questions,implementation, et cetera.
(08:44):
As you start working on it onyour own, you still have 12
weeks of my support becauseyou're gonna have questions that
are gonna come up as you'reworking through it.
I'm sure if you've been tryingto do this on your own, you've
found yourself frustrated attimes or knee deep in Google or
YouTube, or feeling like it.
One more blog.
I don't wanna listen to one morepodcast.
I just want someone to tell mewhat to do.
(09:06):
Let me tell you what to do.
Like I've been doing this for 20years.
I can look at it with you andsay, this is why it's not
working.
I want you to go look at thisthing.
I want you to pull this number.
I want you to bring this back tome and we'll take a look at it
like that is the benefit of justpaying to have somebody guide
you through this and help you.
(09:27):
So I would love to be the one tohelp you with that if you would
rather.
Work one-on-one.
You don't wanna be in a group.
You don't wanna ask yourquestions in front of other
people.
That's fine.
I get that.
I have that option as well.
That is the elite marketingcoaching program that is done
with you marketing and SEO.
It doesn't have to be just SEOin that program.
(09:48):
If you need help launching acourse, you wanna create a sales
funnel.
You have no idea what yournumbers mean.
You need help figuring out amarketing strategy.
You need to set up an email.
Opt-in and nurture sequence andall of that, we can do.
All of that in that elitemarketing coaching that done
with you marketing program, orif you really wanna work on
(10:09):
right now, is the traffic andthe visibility for your website,
your online visibility, yourcontent, all of that.
You want that group program thatincludes the mentorship, the
coaching, the guidance, thecontent reviews, the
implementation, all of that.
That is simple.
SEO content.
You can get enrolled in thattoday and join us in the October
(10:31):
cohort.
Um, that is 1497 for a six monthprogram.
So it's a very, very smallinvestment to make it.
Easier for you to be able to doit.
And I do have students who'vegone through that program who
have made back significantamounts more than that.
The smallest one is she's earned13,500 in the first quarter.
(10:56):
Um, another one has earned27,000 back in five months, and
another one has earned over150,000 back in just over a
year.
All of them are stillimplementing, they're still
working on it.
They're still growing.
I would expect all of them tocontinue to grow.
So those return on investmentnumbers should continue to grow
(11:17):
for them because their sites areSEO Friendly.
They are trusted by Google.
They are trusted by ai.
They are generating leads everyday and every week for their
websites.
You also can see the potentialgrowth and the exponential
growth when you look at.
One is at 4,500 a month, one isat 5,500 a month and one is at
(11:39):
12,000 a month in additionalrevenue from SEO.
That's kind of how it all startsto work.
You gotta start somewhere.
We get you going, we get youmoving, and then you start
making more and more.
And obviously it's gonna to bedependent upon your business,
your implementation, your pricepoint, et cetera.
But there is a huge opportunityfor you.
(12:00):
If you let me show you how to dothis and how to make it easier,
I really would like to help youthe way that I'm helping them
because I'd like to see yourbusiness succeed as well.
I would love to be braggingabout you a year from now.
So if you have any questions,um, you can always DM me on
Instagram at Etched MarketingAcademy.
(12:22):
If you want to join the simpleSEO content cohort that's
kicking off right now, I'll putthat link in there.
You can get signed up rightnow@etchedmarketing.com slash
yes, that will give you accessto that six month cohort.
1497 is the cost on that, so1,497 Small investment, big
(12:43):
payoff.
Let me help you.
Teach you how to do this and ifyou wanna work one-on-one, elite
marketing coaching, that is thedone with you, SEO and
marketing.
So I am here to work with youand help you in whatever way
works the best for you, yourbudget and your timeline.
Alright?
That is how you know if you'redoing your SEO, right?
(13:05):
Are you starting to see.
People coming to your site?
Are you seeing your keywordsstart to increase?
Rank more than that?
Are you getting the rightpeople?
Are your leads increasing?
Is your revenue increasing?
Are you getting a return foryour investment?
Are you making money because ofthe content that you're putting
(13:26):
out into the world and you'reoptimizing?
'cause that is the end goal.
Let's.
Let's just admit it.
We're all in business.
We're doing this because we wantto be able to grow our
businesses.
You want to be able to make moremoney.
There is nothing wrong withthat.
That is how you support abusiness.
So make sure that the peoplethat are coming to your site are
the right people.
They are interested in what yousell.
(13:48):
If you don't know how to do itor you're not getting the right
results, or you're not sure andyou want help, remember I'm
here.
I'd love to help you throughthis.
All right.
That's it for today.
Bye for now.
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