If you've been doing SEO for a while, you're hopefully starting to be more visible online and getting more traffic to your site. The next step in your online marketing journey is to start building an email list, and to do that, you need to find the right lead magnet, opt-in, valuable freebie, whatever you want to call it; they're all the same thing.
Often students tell me they're not sure what type of lead magnet to create and want ideas or guidance. I thought you might like that too. So, this week, I'm sharing some of my favorite SEO tools I use to come up with lead magnet ideas.
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My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here.
https://www.etchedmarketing.com/freebies
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Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)
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My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Episode Transcript
Hi, and welcome back to thepodcast.
Today's episode, we areblending, SEO, our search engine
optimization and our contentoptimization or content
conversion.
By talking about SEO tools youcan use.
To help you research ideas foryour lead magnet.
(00:24):
So this is kind of pulling allthe things we've been talking
about recently together, reallythinking about our ideal
customer.
Who are they?
What information do they need?
How could we help them?
Our website, what content shouldwe have on it?
How do we make sure that we'rebringing the right people into
it?
How do we make sure that theright people are converting,
they're finding us, they'rewanting our information.
(00:46):
All of that.
So one of the most importantthings for your website to have
on it is a lead magnet, afreebie, an opt-in, a valuable,
free offer.
It does not matter what you callit.
They're all the same thing.
What it is is something for freethat you offer to your audience.
In exchange for their emailaddress.
(01:07):
Now this needs to be enticing tothem.
It needs to be helpful.
It needs to be an easy win.
You don't want to give themsomething that is going to take
them weeks or months to getthrough.
You really want to give themsomething that they can use and
see results in a few minutes,maybe an hour, something like
that.
You really don't want it to besuper, super involved because.
(01:30):
If you give too much in yourlead magnet, you're liable to
overwhelm your audience and youdon't want that.
So when you're trying to figureout what to offer as a lead
magnet or an opt-in.
It can be hard.
I'll be honest, when I firstwent out on my own, I didn't
have a good lead magnet becausein the corporate world, I had
worked in organic marketing.
I had worked in SEO and content,as you know, but I had really,
(01:54):
really focused on e-commerce.
The agency that I worked for,almost everything that we worked
on, was e-commerce.
And in e-comm, your lead magnetis basically a coupon.
Give us your email address andsave 10%, 15%, 20% on your first
order.
So when I first set up mywebsite, I wasn't really sure
(02:17):
what to use.
Now, I had also worked for thecorporate office of a children's
birthday party franchise, andthere our lead magnet was just a
newsletter.
And it really wasn't a greatlead magnet.
It was just what we did and ithad tips and sometimes it had
coupons and things like that.
So my very first lead magnet foretched marketing was a
(02:39):
newsletter.
Guess what?
Nobody wanted it.
Nobody signed up for it.
It flopped.
The reason I knew it flopped wasnobody signed up for it.
So once I got into this world alittle more and started to learn
how online marketing reallyvaried from organic SEO,
(02:59):
especially for e-commerce, itwas very different because this
is done more like direct mailwhere you send out your message
to a thousand houses.
And one or two or 10 respond.
That's more what you're onlineas you're, you know, you're
reaching out.
Especially if you're doing adsand things like that.
(03:20):
That's more where the responserates are versus when you're
only working with organic andpeople are looking for you and
they're coming to your site.
Um, especially when you're ane-commerce brand and you offer
either free shipping or a couponcode, it's a lot easier to build
an email list because peoplewant that.
It's something of value.
So what you need to think aboutas a small business owner, as an
(03:43):
entrepreneur is what would bevaluable to my ideal customer?
What would help them, whatinformation do they want?
So this is where some of myfavorite SEO tools come in to
play and can help you.
So the first thing that I liketo do when I'm trying to decide
what kind of lead magnet todevelop.
(04:04):
Is to go to Google and starttyping in keywords related to my
business, how to blank guide forblank, things like that.
Just to get a feel for what'sout there, what are people
searching for.
And I really wanna hone in andfocus on Google suggested search
because Google suggested search.
So that's where I start typingsomething and Google gives me
(04:27):
options as to what I might belooking for.
Google suggested search isreally powerful because Google
suggested search is based onsearches that people are making
that Google thinks might be whatyou're looking for.
So if you find something insuggested search, that's a good
potential lead magnet topic orlead magnet idea.
(04:49):
You already know it has anaudience.
People are looking for it.
Another one that I like to lookfor or look at is like answer
the public.
You put in your keyword, it'sgoing to give you a report of
all the different kind ofqueries that are surrounding
that.
The last thing you could do.
Even chat, GPT, Hey, I wannacreate a lead magnet for my
audience.
If you already have gone throughand really identified who your
(05:10):
ideal customer is, you couldeven upload that document into
your chat session and say, howdo I come up with a lead magnet
for them?
Help me figure out what theymight be interested in.
So then you've got yourbrainstorm list.
Now you look at.
Uh, answer the public.
You look at Google suggestedsearch.
(05:30):
You look at what chat GPT gaveyou as far as your ideas, and
you compile a list from here.
What you wanna do is potentiallygo ahead and look for the search
volume of these different ideas.
It's very possible that in yourresearch, you're gonna find
words like PDF Guide.
Document download.
Like you may find that they wanta checklist.
(05:52):
They want a template.
They want a handout.
They want a guide, like they'regoing to tell you what they're
looking for in that searchvolume.
The information will be there.
Then your job is to create thatlead magnet based on what the
research is telling you thatyour ideal customer wants you.
Create that.
Create a landing page for it.
(06:13):
Optimize that landing page sothat it has a better chance of
being found.
Format that one for chat GPT,because I know like my lead
magnets are referenced by chatGPT at times.
So it's a good idea to make surethat chatty can understand your
lead magnet pages.
Make sure you've got your emailservice provider set up, create
(06:33):
your lead magnet and go aheadand share it with the world
knowing that you took some verystrategic steps in the beginning
during your research phase.
To identify the right topicbased on consumer interest,
based on search volume, based onwhat you found when you looked
at answer the Public chat, GPT,Google suggested search, and
(06:55):
ultimately your keyword researchtool to verify what the search
volume was for the differentwords you were considering
using, doing.
This will hopefully, hopefullygive you.
A lead magnet that works betterfor your audience.
Remember, we want it to besomething that's a quick win.
It's easy for them.
So for me, my lead magnets arebeginner's guides.
(07:19):
They're beginner's guides toSEO.
How to rank on Google ai, SEO,how to show up in ai.
Overviews and chat, GPT.
And podcast, SEO, how toincrease the downloads on your
show.
All three of those are availableon the
website@etchedmarketing.comslash freebies.
Each of them addresses adifferent area, but ties back to
(07:42):
the business, and I want you tomake sure that you are tying you
lead magnet ideas back to yourbusiness because it's really
important to make sure thatwe're bringing in the right
people.
We want there to be a good,strong connection between the
content we're creating.
The lead magnet that we'reusing.
So the leads that we'regenerating and the products or
services that we sell so that weare bringing the right people to
(08:05):
our website.
That's the only way that ourtraffic is going to turn into
leads and sales.
We need to be very strategic inwhat we're doing.
If you wanna learn more aboutthis, you wanna really
understand or have somebodyguide you through how to do
this, answer questions, etcetera, um, join me in simple
SEO content or reach out about.
(08:25):
You know, consulting orone-on-one coaching.
I'm doing just a little bit ofit, not a lot, but reach out.
We can help you figure that outand get you started.
But really the best bet is tostart with the free class, which
you'll find at the freebies tab,etch marketing.com/freebies.
Take that free class, learn alittle more about how all of
this is working together, andthen get signed up for the
(08:47):
course, and I will see you inthere and we can work on putting
your strategy together too.
All right.
That's it for today.
I'll see you back here nextweek.
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