Welcome to the final episode of The Scale Up Season!
In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee.
Tune as Steve shares his experience and the transition from being the artist to being behind the record label, discovering artists and discover how the Marshall brand evolved from Amps to Albums.
Marketers and music enthusiasts alike will gain valuable takeaways from this conversation on building brands and nurturing talent.
Key Takeaways:
- Learn how Marshall has expanded beyond its iconic amplifiers to launch a record label.
- Gain insight into the financial realities of supporting emerging artists, particularly the long-term investment required for successful touring and fan base growth.
- Understand how digital platforms have democratised the music industry, allowing artists to distribute music independently, bypassing traditional gatekeepers.
- Explore the success story of Nova Twins, a band that signed with Marshall Records, leading to critically acclaimed success and major award nominations.
- Discover the value of staying true to your creative vision and product, with advice on marketing both music and other creative ventures.
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