In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space.
Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketing—highlighting how performance skills translate into effective storytelling and audience engagement.
They also tackle the challenges brands face in adopting bold creative strategies and provide practical advice for overcoming internal resistance. Joshua explores the role of experimentation in performance marketing, the importance of aligning sales and marketing for better lead quality, and how brands can stay ahead by adapting to platform changes and AI advancements.
Key Takeaways:
- Understand how experimentation drives unexpected growth in performance marketing.
- Gain insight into aligning sales and marketing for better lead quality.
- Discover how to overcome brand hesitation and push for creative, engaging content.
- Gain insight into using simple tools like smartphones and in-app editors to create high-quality video content.
- Learn how to generate compelling content ideas by drawing inspiration from trending media and proven successful strategies.
- Discover how to build a business case for bold creative ideas by leveraging internal champions and industry examples.
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