Welcome to this week’s episode!
I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation.
To summarise what we cover:
- How to know ahead of time that you’re going to have issues (as much as is possible) and be in a position to react early
- What your first steps should be when you see performance declining
- What data to look at and how to assess what is going on
- Planning your next moves and being clear with your actions
- How to avoid knee jerk reactions and panic
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