Marketing leaders know that building a customer-centric organization is essential for success in the modern marketplace. And while there are many different approaches to achieving this goal, one critical element is cultivating a diversity, equality, and inclusion (DE&I) mindset within your team.
With a great passion for being a driving force for innovative change, Deanna Ransom is a woman on a mission to make a difference through empowering women and DE&I positive businesses. She is a leader with over 25 years of growth and leadership within B2B and non-profit sectors, recently serving as the Global Head of Marketing Services and the Diversity, Equity, and Inclusion Chairperson for Televerde. Deanna helped develop a new go-to-market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the company.
As the Executive Director of Women in Revenue, Deanna and the team at Women in Revenue are helping businesses grow and scale with a DE&I mindset. They continue to help women in revenue-impacting business roles through education, support, mentorship, and networking opportunities.
Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Deanna about the current state of diversity, equality, and inclusion in the marketplace. The group also discusses Deanna’s biggest “Oh Shit” moment, in which her team was persuaded into a big (and unsuccessful) product marketing campaign and its impact on customer relationships.
RELATED LINKS
- Connect with Deanna on Twitter and LinkedIn.
- Learn more about Women in Revenue.
- Check out upcoming events from Women in Revenue.
- Learn more about Unreal Digital.
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