It's no secret that employees are the lifeblood of any company - they're the ones who keep things moving and make things happen. But while it's important to focus on employee satisfaction and engagement, it's also crucial to remember that companies have goals to meet as well. So how do you balance the two?
Ari Fefferman works at Fitbit, recently acquired by Google, for the company’s Health Solutions team as Director of Demand Generation. She has worked in digital marketing since she was 16 with a variety of clients ranging from small business retail to global financial services. She transitioned to in-house marketing roles with Google and a cloud monitoring software startup called SignalFx, which is now a part of Splunk.
Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Ari about what it’s like to run marketing at startup and enterprise companies alike. The group also discusses how to work with lean resources and walking the tough tightrope of balancing employees’ professional goals and company goals.
RELATED LINKS
- Connect with Ari on Twitter and LinkedIn.
- Check out Fitbit Health Solutions!
- Learn more about Unreal Digital.
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