Misadventures in Events and Field Marketing

In a world where digital marketing is king, it's easy to forget the power of good old-fashioned event marketing. But this tried and true approach can still be highly effective in engaging potential customers and driving leads. All that said, event marketing is its own breed and can lead to unique mishaps and uh-oh moments.

Stefanie Maragna is a passionate, tenacious, motivated sales and marketing professional with 20+years of experience in both sales and marketing fields. She has a strong track record of success in sales, field marketing, events, customer advocacy programs, and marketing communications. She has worked both in FMCG, Not-for-Profit and IT. Currently managing corporate marketing at Sage Intacct, Stefanie has many experiences and “Oh-Shit” moments to share, highlighting what can happen when working events for enterprise-level brands.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Stefanie about the value of having a sales background in a marketing role. The group also discusses Stefanie’s “Ha-Ha” moments in event marketing, including running events while struggling with morning sickness and losing a whole truckload of branded swag for an event!

Other talking points include:

• What it’s like to work and market in different countries and how that impacts campaign planning.
• Stefanie’s experience owning the corporate marketing function at Sage Intacct.
• The importance of blurring lines between sales and marketing and how those relationships impact the success of both departments.
• Other surprise moments in event marketing include coping with morning sickness during a big keynote and handling the occasional signage issue.

RELATED LINKS

• Connect with Stefanie on Twitter and LinkedIn.
• Learn more about Sage Intacct here!
• Learn more about Unreal Digital.