Episode Transcript
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Speaker 1 (00:01):
Welcome to the
Marketing Happy Hour podcast,
where we stir up the perfectblends of insights, strategies
and trends to quench your thirstfor marketing and business
success.
Join us every week as we pullup a chair, pour out the latest
business innovations and mix insome expert advice from industry
leaders.
I am your host, shelbyMcFarlane, ceo of Shelby Company
(00:22):
Incorporated.
It's time to shake things up.
Stir up your favorite boss babe, shelby.
Here and today, I am joined byone of my fellow boss babes,
miss Adrienne Meacham.
She is an interior designerwith Whitcross Interiors.
She loves working withprofessionals and helping to
(00:45):
make their interiors of theirhomes and offices reflect the
success they've created forthemselves.
She's been an interior designerfor 10 years.
She spent six of those yearsworking for other designers, two
of them teaching adjuncts inthe interior design department
at her alma mater and, in threeyears, working in her own
business.
So welcome, adrienne.
(01:05):
How are you?
Speaker 2 (01:06):
Hey, good morning,
I'm good.
How are you?
Speaker 1 (01:09):
Doing well.
So Adrienne and I, we met eachother through BNI and you guys
have heard me talk about BNIbefore.
It is our networking group.
We have one person per industryin our group and Adrienne is
the fantastic interior designerand we both actually have
leadership experience in BNI.
And myenne is the fantasticinterior designer and we both
actually have leadershipexperience in B&I and my term's
almost up.
Say what?
(01:29):
What I'm so excited for that.
So tell us a little bit about,like what you do as an interior
designer, how you got into thisfield, and then a little bit
more about you how you got intothis field and then a little bit
more about you.
Speaker 2 (01:46):
Well, I was a
stay-at-home mom for 13 years
and I actually doweled in designa little.
Actually, HGTV was just takingoff and I quickly became a
little obsessed with HGTV, sothat will always hold a space in
(02:08):
my heart.
I'm not a huge fan these days,but, yeah, I'll always have a
fondness for HGTV.
So I dabbled a little bit indesign, just helping friends,
(02:31):
and like just realized that Ireally did have an eye and a
gift for that.
And so I went back to schooland got my degree in interior
design and since then I've beenhelping homes and businesses to
create beautiful spaces thatsupport, you know, their
lifestyles at home and theirculture and their business in
(02:54):
offices.
Speaker 1 (02:56):
Yeah, and I think
interior design is something
that people think, well, I cando that.
I can look at Pinterest and putthose pieces together, because
I know, as a creative myself,I've kind of been that way Like,
well, I don't need someone tocome in and tell me what to do
with my house, like, I want itto make it feel like me because
ultimately, that's what we want,right, we want our house to
feel like us, we want our officeto feel like us.
(03:17):
So kind of explain to us howinterior design actually affects
our mental wellbeing, like as awhole.
Speaker 2 (03:24):
Uh, I mean there are
lots of things about design that
affect our mental well-beingColor theory, for example you
know.
Different colors make us feeldifferent ways and you can be
really intentional about thecolors that you pick and use in
your space to get an emotion, toget an energy level, to get you
know whatever it is that you'relooking for when you're in your
(03:46):
space.
Yeah, being organized anduncluttered helps reduce stress
uh you know, um, just there areso many, and when you can use a
space efficiently, like akitchen that works really well,
like it just um brings yourstress levels down and helps you
(04:09):
to to work more efficiently inyour home, which creates a
positive feedback loop and justmakes your life in general
better.
Speaker 1 (04:18):
Absolutely so.
You know, in social media andstuff, we always have, like
these trends.
You know it's like, okay, well,we want to do this dance
because it's on TikTok, or wewant to do this painting because
you know everyone else is doingit and posting pictures.
I feel like it kind of does thesame thing with interior design
.
There's trends that go in andout.
So what would you say tosomeone that is quote unquote,
like a trend chaser, like whatdo you think that?
(04:41):
You know, should they keepdoing it?
Should they not?
Why should they hire aninterior designer?
Why should they, um, like, lookfor something you know that
really more reflects themselves?
Speaker 2 (04:51):
I mean what you just
said something that really
reflects themselves.
That's the whole reason to nottrace, chase trends.
Um, I say I try to keep up withthe trends just so I can avoid
them.
Because, um, I don't, I just,if you're following a trend, um,
(05:11):
it's, it's easy.
If you're following a trend,it's easy, you know that people
are going to accept it becauseit's widely popular.
But it's a missed opportunityto really know who you are and
express that in your interiors,and I know that.
So when you see a trend and youlike a trend, you get like a
(05:32):
dopamine hit.
So you want to bring that intoyour home, um, and, and that
will work.
But it won't work for as longas if you had chosen something
that truly reflected you andtruly brought you joy.
That's going to be moresustainable over a longer period
(05:54):
of time.
So your interiors are going todate a lot slower if you don't
follow trends.
Speaker 1 (06:01):
That makes sense.
It also makes you happier.
It kind of makes me think ofall the trends and like what
people are wearing these days.
I just accepted that, like,women wear big t-shirts with
like biker shorts.
So I got you know, the balls toactually go out.
I bought some biker shorts.
I wear big t-shirts with likebiker shorts.
So I got you know the balls toactually go out.
I bought some biker shorts.
I got big t-shirts.
I can't make this up.
Two days later, my sister-in-law, who's younger than me, cooler
(06:22):
than me and more trendier thanme, texts me and says by the way
, biker shorts and big t-shirtsaren't in anymore.
And that was after I posted onFacebook and biker shorts and a
t-shirt.
And I'm like, bro, I can't evenright.
Like I just accepted this waslike a thing.
You know, I'm not wearingsparkles, I'm not wearing pink,
like I'm trying to do the casualmom thing, and now it's not
(06:44):
even in style anymore and I justyeah, I feel that way is
probably about the interiordesign as well.
It's like, you know, once youget a picture of it, you're
posting it on Facebook.
People are like, oh, it looksso pretty, that's so cool.
And then you come home andyou're just like, yeah, you know
doesn't really make you happyand so you have to go back to
social for that recognition andthat's really never fun.
Speaker 2 (07:05):
Yes, you should
always wear sparkles and pink
shall we, because that's who youare.
Speaker 1 (07:09):
I know and I learned,
learned.
Yeah, I'm just gonna stay outof style.
Apparently, underlining or aeyeliner under the eye has been
out of style for like four years.
Well, it just came back instyle apparently again was just
informed of this and I said yo,girl, I'm in style then because
I never quit.
Speaker 2 (07:31):
I'm still really good
at it, so I don't have to deal
with like the learning curveexactly like I had no idea.
Speaker 1 (07:38):
That wasn't even
style.
Like got it okay, likeobviously we need.
I don't keep up with it either.
I feel like once you're a mom,you're just like whatever.
Bro, like I'm gonna wear thesame clothes it is what it is
like.
Speaker 2 (07:49):
Nobody expects you to
be cool anyway, so yeah, you
just show up.
Speaker 1 (07:53):
You're just like bro,
this is me.
I don't know.
I love your style.
Your style is so cute girl.
You'd be popping with that B&ILike.
I'd be like, okay, girl, thoseshoes, and we do wear the same
size, which, hey, okay, justsaying.
But yeah, I definitely loveyour style.
It's so great.
But when I was over at yourhouse the other day, you showed
me a really cool project thatyou got done or that you finally
(08:14):
finished, and it's one of yourmost proud things you've done at
your house and I really want mylisteners to hear all about
y'all.
It's her laundry room and sheactually smiles walking into her
laundry room now, like I don'tthink that would ever be
possible for me, but please tellus how you got that and how you
(08:38):
actually established a smile todo the worst chore in the
entire house.
Speaker 2 (08:41):
Well, first I've got
to say people think they can't
have me over because I willjudge them, and the truth is is
that I can't have people overbecause I'm afraid they'll judge
me.
Like they walk in my house andthey're like what is it that you
say?
Speaker 1 (08:52):
Like yeah, and I was
like wait, where's your kitchen
floor, is that?
Like what is that?
Speaker 2 (08:58):
They're just concrete
right now.
Yeah, yeah, so my house is verymuch a case of the cobbler's
children who have no shoes.
Um, actually, you know, wetalked.
You talked about networking.
Yeah, I had a HVAC guy over umto talk about a project and, um,
(09:19):
I go to like my next networkingevent and I'm like talking
about what an amazing designer Iam, and then, like across the
table sits this like this HVACguy and I had to go to him after
the meeting.
Be like, like we can't talkabout, like what I saw at my
place, like like we don't knoweach other.
Speaker 1 (09:33):
You don't know me.
Speaker 2 (09:36):
And we all kind of
lived like that to a certain
degree.
Right, absolutely, we move inand we put up temporary
solutions and then we get busywith our work life and our kids
and our just our life in general, and those temporary solutions
just kind of.
They kind of disappear for alittle while.
(09:57):
Like I can do laundry, it'sfine, like it's not, you know
but.
And so my husband and I weretalking about the possibility of
putting our house on the market, so like what?
would we have to do to get thehouse sold.
I came up and I was like, ohwell, all of a sudden those
temporary solutions and thelaundry really like bubbled up
to the top of the to-do list.
(10:19):
And so you know, when you'retalking about selling your
course, or like you know, likehow far should we take this,
like we're going to put it onthe market, like just what do we
need to do to get it?
Speaker 1 (10:30):
sold.
Speaker 2 (10:31):
And then the market,
you know, went a little wonky
and we're like, oh, hang on,maybe it will be a couple more
years before we move.
And so at that point I was like, okay, well, if we're going to
be here a couple more years,like you want to be happy.
Speaker 1 (10:46):
How do I?
Speaker 2 (10:47):
really want to live
in this space.
How do I want it, how do I wantto feel when I'm in this space,
and how can it best serve me?
Um and I mean that's what I dofor my clients every day.
Speaker 1 (11:00):
Yeah.
Um, but it's uh somehow harderto do it for myself.
Speaker 2 (11:07):
Yeah, right, yeah, I
mean you know, I hear social
media people say that all thetime, absolutely.
They spend all their timeworking for their clients and
then do social for themselves.
Speaker 1 (11:16):
So I think oh, I hate
it yeah.
Yeah and don't do social forthemselves.
So I think, oh, I hate it.
Yeah, Um so um, you did acouple of DIY projects in there
too, Like you tile the floor.
I mean that's impressive,that's super impressive.
Speaker 2 (11:30):
Um, so I did.
It took me, um, it took me somea minute to build up the
courage to do that.
I bought the supplies.
I sat in my garage for likethree weeks.
Speaker 1 (11:39):
I'm gonna do this.
Speaker 2 (11:41):
I am gonna do yeah,
and it's gonna be great.
Um, but yeah, I like, I do liketo do things with my hands.
I like to uh collage artwork.
I enjoyed hanging the wallpaperin there yeah.
I enjoy painting walls likethat yeah not quite instant
gratification, but prettyinstant you know, just a big
(12:02):
change that you can make and um.
so, yes, I do enjoy a little DIY, which I struggled with for a
while, because, as a luxuryinterior designer, um, you kind
of think that DIY is going tobring your project down and it
definitely can if it's not donewell, but I think that's one of
(12:28):
the secrets of doing DIY isknowing when you can and when
you can't, and when you can doit yourself and when you need to
hire a professional.
But I am all for the DIYproject and if somebody has
always wanted to try somethinglike, go for it.
Speaker 1 (12:43):
Yeah, I am not a
DIYer, I am a higher outer.
You know what I'm saying?
No, my ADD be getting me.
I mean, if I was tying a tilefloor, I'd get like four of them
laid down.
I'd be like okay, so what elseam I going to do today?
Like this is fine, this is agreat project.
I'm like no, I'm good.
Yeah, I'm such a perfection.
(13:03):
I'll be like this is not square.
This is not square.
I don't know, because yourswere like what's what?
Uh, what shape were those tiles?
They weren't square, were they?
Or were they like differentshapes?
Speaker 2 (13:12):
no, they were hex oh
god, yeah, that's impressive
which I'm super impressed, whichI'm realizing was probably not
the best place to start.
It was my first project, itwasn't that bad um yeah, but
like a large format title, Ithink would have been easier
than um that.
Speaker 1 (13:30):
But it was great.
Speaker 2 (13:32):
I learned a lot.
Speaker 1 (13:33):
It's not perfect, but
it looks fantastic and um and
it upgraded the room for you.
You know somewhere that you'regoing to be a lot of the time
during the week and now it makesyou happy.
Speaker 2 (13:45):
And nobody's having
fun in the laundry room.
So, why wouldn't you make it?
Speaker 1 (13:49):
I mean, unless people
have fun in the laundry room.
You know what I'm saying.
Winky, winky, hey, you neverknow.
Invite your hubby in there,like your hubby, and they're
like let me give you a tour.
You never know.
So one cool thing about you youknow you do have that education
background.
You're so great at like helpingpeople along the process.
So tell us a little bit aboutthe course that you offer and
(14:10):
how those people that may beDIYers or people that want to do
it themselves, like how canthey learn from you as a luxury
interior designer?
Speaker 2 (14:19):
Yeah, so, like I said
a second ago, like it's, even
though I have all the tools,sometimes it's still hard for me
to to use them on myself.
And so, um, like you said, Ithought that there are probably
lots of other people out therewith temporary situations, who
feel stuck because they'reafraid they're going to make a
(14:39):
mistake, or they're not totallyconfident that they're making
the right choices, um, or theycan't imagine that the space can
work in all the ways that theyneed it to.
Um right, and I have thatknowledge, um, so I created my
force to teach the rules ofinterior design and then to
(15:00):
teach the process, while walkingthe student through that
process in a room of their ownand giving them feedback.
Cool.
Speaker 1 (15:15):
Yeah.
And just helping them get thatmagazine worthy space of their
own, so when they've alwaysdreamed of having so when they
do your course, they do get thatone-on-one time with you, like
at the end or like along theprocess.
How does that work?
Speaker 2 (15:32):
uh, yeah, through the
process.
So there's um, some feedbackopportunities in the learning
portion um that are, uh, throughgoogle forms, basically, yeah,
um.
Speaker 1 (15:45):
And then in the um
back end, there's three
checkpoints where we actuallymeet face to face cool and talk
about, uh, their designone-on-one that's so cool,
because a lot of the times youdownload courses and, just like
me, I offer a course but it'sdownloaded and you don't really
get that one-on-one time with me.
It's pre-recorded.
(16:05):
And I think that's reallyimportant for people that are
taking that leap of faith to belike okay, I can change my
office to whatever I want it, orI can do my laundry room
however I need it, and it's kindof intimidating.
You help them along the process, but then also they get that
one on one time with you and Ithink that makes it 100% worth
it, because who gets theopportunity to actually meet one
(16:26):
on one with a luxury interiordesign and like get feedback
like all?
I would be scared to death too,because you'd be like girl, like
what?
What are you thinking?
Like, did you not listen to thefirst module?
And I'm so sorry.
Okay, you know that's why Ijust hired out, but I think that
people that have the courage,it's amazing that they can
actually change a room, have youthere alongside them and be
(16:50):
able to give that feedback andthen have their dream like come
true at the end of it.
That's so cool.
You've had a couple of peoplego through the course already.
So like did you get some goodfeedback from them?
And like do they enjoy theexperience?
Like what did their spaces turnout like?
Speaker 2 (17:06):
So I just finished
the first go round of the course
.
So nobody's space is finishedyet.
Okay, get some really greatfeedback and I can't wait to see
, um, what they how, howeverything turns out, um, and
I'll, of course, share that onmy social when it happens
absolutely, I was about to sayso.
Speaker 1 (17:26):
Tell us where we can
find you on social, and also my
uh website is uh,wetcrossinteriorscom awesome and
(17:47):
that's wet crossw-h-i-t-c-r-o-s-s um, not white
cross, but.
I'll make sure to put it in thecomments so people know for sure
.
But yes, I've enjoyed thistoday, as always.
Adrienne, you're such a badass.
I love our friendship.
I love us getting to talk aboutbusiness together, personal
(18:08):
stuff together, and then I'msure you'll be on the podcast
again to tell us all the goodthings about your course and the
people that have gone throughit.
Do you have anything else forus to leave us with?
Do you have a tip?
Do you have anything else forus to leave us with?
Do you have a tip?
Do you have anything that mylisteners would like to know
about design?
Speaker 2 (18:28):
I'll just say if
there's something that you want
to do and you think it might bea little crazy, do it anyway.
Live bold.
Speaker 1 (18:37):
Ooh live bold, I dig
it.
Yes, all right, y'allall.
You heard it from adrianherself.
Go out and live bold today andI'll talk to you next week.
Bye.