Google Reviews That Grow Sales

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We share how one salesperson turned a weak Google profile into a trust engine by asking happy clients for reviews. We show why sales and marketing work best as one team and how simple tools and steady asks move rankings, clicks, and deals.

• review-driven trust as the first impression
• fast rating recovery through targeted asks
• sales and marketing alignment on proof and messaging
• national brand awareness vs local agent credibility
• templates and personal branding for reps
• ask for story-rich reviews that name the rep
• lightweight social engagement that builds recall
• clear, repeatable actions to increase review velocity

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Episode Transcript

SPEAKER_00 (00:27):
Hey y'all, what's up?
It's Shelby here with theMarketing Happy Hour podcast.
Thank you so much for tuning inagain this week to learn more
about how to market yourbusiness through social media or
website or SEO or anything thatI decide to talk about.
I love sharing uh tips andtricks with you guys that I have
learned over the course of thelast 13 years.

(00:49):
Today, let's talk about theimportance of a Google review.
So I have a friend that's insales, and he noticed that the
person that does their marketingin-house, who works for a bigger
print company, she um doesn'tpost on social media every day,

(01:09):
but what he really noticed wasthe Google reviews were not on,
like they weren't very good.
They had a couple of one-starreviews, and they only have like
six reviews or something likethat.
So he took it upon himself toactually um reach out to his
clients that he deals withpersonally because he is a
salesperson for this company,and he asked them to leave a

(01:31):
Google review about the company,but to mention his name
specifically so that way he knewlike who did it and like where
it came from and stuff.
In 24 hours, he got 11 Googlereviews.
So it increased their stars fromtwo stars to 4.6 stars on
Google, and I can guarantee youon the back end of everything,

(01:52):
it probably increased it on theGoogle rankings as well.
And then just think about thepeople that are going to Google
to look at their services andhow they treat people and what
kind of reviews they have, thatnow all those 11 five-star
reviews are gonna overshadow thetwo one-star reviews that they
received a few years ago.
And this is why it's soimportant to make sure one,

(02:14):
we're doing great customerservice, right?
And two, we want to send peopleto our Google business so that
way they can leave us a reviewabout how well we took care of
them.
Because if I'm gonna do businesswith somebody, I am always
looking at their Google stuff,I'm looking at their social
media, I'm seeing what thereviews are, I'm asking around
about them.
It's literally no different thandating, right?

(02:35):
If we're out there dating and wewant to know about somebody,
we're gonna ask maybe um peoplethat we have in common with
them, or maybe we can ask forreferences um at their work.
I'm being silly about that.
But seriously, we want to makesure that our Google is showing
the correct um thing for ourbusiness.
We don't want to have two-starreviews or three-star reviews,

(02:57):
we want to have five-starreviews.
So let's go back to why it wasimportant that he actually did
that.
So apparently he got pushbackfrom the owner of the company
and told him that he's in salesand not marketing, and the
marketing girl has it taken careof.
But ultimately, sales andmarketing go hand in hand.
If I am selling myself, I haveto market myself, right?

(03:20):
If I'm selling social media tosomebody that is interested in
social media, I'm also marketingmyself.
Um, if I'm marketing myselfonline, I'm also selling myself.
So I really think those twothings come hand in hand with
each other that your salespeopleshould always be marketing
themselves to.
I've partnered with a fewcompanies that have salespeople

(03:44):
that work for them.
And I will come in and teachthem how to utilize social
media, their personal page,their LinkedIn page, if they
want to create a business pageand teach them how to sell
themselves on social media, butit's also marketing for the
business.
If you think about these bigfranchises, um, let's say like
the Chick-fil-A.

(04:04):
Well, Chick-fil-A will have likenational, actually, no, let's
not use them.
Let's use State Farm.
So I have a lot of State Farmagents that I do marketing for,
and State Farm as a whole,right?
They're all over football andbasketball, and we'll see them
on benches, and we all know whoJake from State Farm is, and we
know the stupid commercial withMegan Trainer, it's the wrong

(04:27):
trainer.
You know, we remember that kindof stuff, but they market State
Farm as a nationwide company,not necessarily the salespeople
underneath it.
So the agents would beconsidered the salespeople in
that way, but also they have todo their own marketing.
So you can do marketing on anational level with a franchise

(04:47):
like that, and as thesalesperson, you need to do
marketing in your localcommunity.
It's no different if you are asalesperson for a print shop, if
you're a salesperson for a carlot, um, if you work for someone
like me where you sell servicesthat our agency offers, you need
to make sure that you aremarketing yourself as well and

(05:07):
make sure your brand yourselfand network and get out there
and do your thing and show yourface because sales and marketing
go hand in hand.
And if you are a salesperson fora bigger company, I do recommend
doing what my friend did andhave your people leave a Google
review and make sure theymention your name so that way
your boss can see it, themarketing people can see it.

(05:29):
And if you do have a marketingperson that works with you, make
see if they have like sometemplates you can use, like
Canva.
Um, you can go in and adddifferent photos.
Maybe they have some stuff thatyou can borrow from their bigger
page that they use.
Um, just utilize all thoseresources for yourself because
ultimately, as salespeople,you're probably more
commission-based than you aresalary.

(05:51):
So we want to make sure that weare utilizing social media as a
whole to make sure that you aregetting the sales that you need.
So, today, if you're asalesperson of any kind, get
those Google reviews becausepeople want to know how you are,
who you are, what you do foryour people, and make sure it's
five stars and that they leaveactual um like words.

(06:13):
I know that some people just goon and leave five stars, but we
want like a story when we wantthem to tell their story with
our company so that way peopleknow what to expect in the
future when they're dealing withthis.
So if you're a salesperson, Iwant you to go to Google, get
those reviews, make a businesspage, have your personal page or
business page too, just postsome stuff on there about what

(06:36):
you sell so that way peopleknow, like, oh hey, yeah, I need
to get with them, or I need todo this.
And you can also create thoseconnections online.
You can create the connectionsthrough LinkedIn or Facebook or
Instagram where you comment ontheir stuff or you share their
stuff or um you're engaging withit, and then they realize, like,
oh yeah, whenever they need acar, they think of you, or if

(06:58):
they need a printer, they thinkof you, and you don't have to be
so demanding when it comes tosales.
So, salespeople out there, justtake a couple of these items, do
it this month, and you'll see anincrease in your sales, I
promise.
See y'all next time.