October 17, 2025 • 9 mins
We trade noisy, constant posting for a clean, strategic feed that educates, engages, and sells. Stories become the place for busyness while the feed stays focused so people actually hear the message and take action.
• three-pillar content plan across educate, engage, sell
• why overposting lowers reach and causes unfollows
• using Stories for rapid updates and interaction
• setting a sustainable cadence of three feed posts weekly
• cross-posting between personal and business profiles
• mapping 30-day content with clear CTAs and outcomes
• choosing metrics that matter for impact, not vanity
Download my free DIY Social Media webinar at my website to dive deeper into content strategy and planning for your business
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hey, what's up, y'all?
It's Shelby McFarlane, theMarketing Broker.
Thank you for tuning in toanother episode of the Marketing
Happy Hour podcast.
I love to share my tips with youguys every single week on how to
market your business throughdigital marketing or old school
marketing or maybe a little bitof leadership stuff or
(00:21):
entrepreneur.
You know, you never know exactlywhat I'm gonna bring out.
Today we are going to talk aboutsomething interesting and a
little bit flash to my past kindof type thing.
Um, this morning my daughter puton a bracelet.
It was yellow day at school.
It's been like spirit week allweek, and I love to wear
(00:42):
bracelets too.
Um, but something you don't knowabout me is I kind of have like
sensory issues.
Um, people want to blame it onADHD, ADD.
I don't really know what it is,but all I know is if you are
constantly making a noise aroundme, clicking a pin or tapping
your fingers or anything likethat, I will literally go crazy.
And if you um understand and canrelate to that, so my
(01:06):
condolences to you as wellbecause I know how hard it is to
live with this whatevercondition this is.
Um, but what was funny is I senta picture of my daughter to the
grandparent group because it'syellow day, and I was like, oh,
don't forget to look at herbracelet, super cute.
You know, she had to add alittle bit of flair to her
(01:26):
yellow day, and my mom remindedme of something that made me
laugh so hard because I'veforgotten that I had done this a
few years ago.
But my mom always wore braceletsand like earrings and stuff like
that.
And I remember one day we'resitting there outside and she's
talking, and my mom, as you cantell, I do too, if you're
watching this on video, I talkwith my hands, but my mom talks
(01:48):
with her hands, and she's justreally going at it and telling a
story, and there's a few of usaround listening and kind of
laughing at it, and then all ofa sudden I was just like, Hey
mom, uh, I have not seen thosebracelets before.
Like, can I try those on?
And so she takes her braceletsoff, and I just sat them on the
(02:08):
table in front of us, and shegoes, What are you doing?
I thought you wanted to likelook at them.
I was like, No, her braceletswere like jingling really loud
and like hitting each other, andshe had all these charms on it,
and I was like going crazybecause I could not focus on her
story because all I could hearwere her bracelets, and it was
(02:30):
just like, ah, I had all thisstuff in my head, like it was
very, very distracting.
And so, as she reminded me ofthat this morning, I thought,
you know what?
A good podcast episode would betalking about the distracting
content that people put outthere that's not a part of their
strategic plan, or it's nothelping their goal in the long
(02:54):
run of social media, and so whenI'm talking about consistency of
content on social media, I'mtalking a max of three posts per
week when we're talking aboutstagnant posts.
If you've listened to any of myother content podcasts, then you
understand how I am alwaystalking about being consistent
online, but when we'reconsistent, we want to make sure
(03:17):
we're also strategic.
So we don't want all of thisoutside uh content posts, we
don't want all this noise todistract what we are actually
trying to tell our audience andwhat we're trying to engage them
on and what we're trying to sellthem on.
Just like my mom when she'strying to sell us on this story
that she's telling us, and and Ican't even focus on her because
(03:40):
all I'm thinking about is thebracelets, and all I'm hearing
is the bracelet.
And another example of that wasat an event last week.
I went with my best friend to agala and the people in the
audience were talking while thespeakers were talking, and so I
could not hear the speakerbecause the people around us
(04:00):
were talking to each other.
First of all, side note, superrude.
I almost stood up and saidsomething because I was like,
y'all are being extremelydisrespectful of the speakers on
the stage.
I know you guys can hear them,you've looked at them, you've
glanced at them, and yet youstill continue to talk.
And there was just so muchoutside noise that I honestly
(04:21):
could not sit here and tell you,oh, this is what the speaker
told us, or oh, this is whatthey were raising money for
because I couldn't hear themfrom the outside noise of
everybody else.
So when you're doing yourcontent strategy, I want you to
think like, okay, these are myselling posts, these are my
engaging posts, these are thethings that I'm gonna educate
(04:41):
people on, and then I want youto consistently post those.
Now, when we're when we'retalking about the outside noise
of content posting, I'm talkingabout clustering your feed with
post.
I had an ex-client of mine thatwas adamant about posting every
single day, multiple times aday, on her feed.
(05:06):
So her people couldn't even seeanything else on social media
except for her.
And you're like, wait, isn'tthat like what you're supposed
to do?
Like, isn't that a good thing?
No, no, it's not a good thing.
Because then her numbers weredropping, but their numbers were
dropping because people weregetting annoyed.
We don't want to annoy people,right?
We want to add value, we want tolike jump in their timeline and
give them something funny orlike valuable or what can they
(05:29):
take with them for the rest ofthe day.
We don't want to be annoying, wedon't want to cause any
unfollowers because we are onthere multiple times a day all
day.
I believe this is why Meta hadcreated stories.
Your story for your business canbe as busy as you want.
If you are someone that's like,I want to stay on social media,
(05:51):
okay, great.
Well, stay on social media andbe as busy as you want to on
your story because people liketo see that.
They are tap, tap, tap, tap,tap, tap, tap.
So it needs to be like shortlittle snippets of things that
you're doing or pictures orvideos or something like that,
because people are going veryfast on your stories.
But that is more interacting.
(06:11):
That's where the busyness needsto take place, is on your story,
not on your feed.
Focus on educating, inspiring,adding value, um, and even a few
selling posts on there too, onyour actual feed, so that way
you can plan those outaccordingly, and then all of
your extra stuff just flowsright through your story.
(06:33):
Because we don't want todistract people from our main
point on social media.
We don't want to distract themfrom why they are on your page,
we don't want to distract themfrom buying from you, right?
We want to keep them on point,we want to keep them in the flow
of what we're planning, keepthem in the flow of the
strategy, and then puteverything else in your story.
(06:56):
If you're someone that hasn'ttaken advantage of your story
yet, I highly recommend it.
I get a lot of interaction on mypersonal story and my business
story when I'm posting on it.
I'll also cross-post because Iam the business owner, and so
being the business owner, I willcross-post with my personal and
professional uh story.
So I'll post uh installinggraphics on my personal story,
(07:19):
but then I'm tagging marketingbroker, and then I'm being able
to share it back and forth frommarketing broker to boss babe
Shelby.
And then I'm also doing that onmy post.
So any kind of personal postthat I'm putting out on social
media, I usually always tagmarketing broker when it has to
do with something with likebusiness, right?
Like it could just be like, um,yesterday I said I wanted to
(07:40):
throw my computer out thewindow, but instead I went on a
three-mile walk, and it was likethe marketing broker out here
doing her thing for otherpeople, but sometimes technology
just doesn't add up, orsometimes technology doesn't, I
think, like cooperate.
And so I did tag marketingbroker on that.
So you can do a little bit ofco-marketing with each other,
like with your personal and yourbusiness, but we want to keep
(08:02):
that busyness out of your actualfeed of your business profile.
So when you're thinking aboutyour content for the next week
or 30 days, let's really hone inon your strategy, let's do some
educating, adding value.
I want you to sell a few times.
Um, and then I want you toreally dive deep into your story
(08:22):
and creating that busyness,creating the noise in your story
because that's where it belongs.
Just like the noise of my mom'sbracelets belonged right there
on the table.
And then I could focus on whatshe was actually saying to me,
what the story was about, andthen I could enjoy it and
understand the value that shewas giving me in that story.
(08:44):
If you need help with this, youcan always go to my website.
I have a free webinar you candownload.
It's all about DIY social media.
I dive deeper into contentcreation and how to actually
strategize and create your planfor social media for your
business.
Alright, guys, I'll catch you onthe next one.
Hey, what's up, y'all?
It's Shelby McFarlane, theMarketing Broker.
Thank you for tuning in toanother episode of the Marketing
Happy Hour podcast.
I love to share my tips with youguys every single week on how to
market your business throughdigital marketing or old school
marketing or maybe a little bitof leadership stuff or
(00:21):
entrepreneur.
You know, you never know exactlywhat I'm gonna bring out.
Today we are going to talk aboutsomething interesting and a
little bit flash to my past kindof type thing.
Um, this morning my daughter puton a bracelet.
It was yellow day at school.
It's been like spirit week allweek, and I love to wear
(00:42):
bracelets too.
Um, but something you don't knowabout me is I kind of have like
sensory issues.
Um, people want to blame it onADHD, ADD.
I don't really know what it is,but all I know is if you are
constantly making a noise aroundme, clicking a pin or tapping
your fingers or anything likethat, I will literally go crazy.
And if you um understand and canrelate to that, so my
(01:06):
condolences to you as wellbecause I know how hard it is to
live with this whatevercondition this is.
Um, but what was funny is I senta picture of my daughter to the
grandparent group because it'syellow day, and I was like, oh,
don't forget to look at herbracelet, super cute.
You know, she had to add alittle bit of flair to her
(01:26):
yellow day, and my mom remindedme of something that made me
laugh so hard because I'veforgotten that I had done this a
few years ago.
But my mom always wore braceletsand like earrings and stuff like
that.
And I remember one day we'resitting there outside and she's
talking, and my mom, as you cantell, I do too, if you're
watching this on video, I talkwith my hands, but my mom talks
(01:48):
with her hands, and she's justreally going at it and telling a
story, and there's a few of usaround listening and kind of
laughing at it, and then all ofa sudden I was just like, Hey
mom, uh, I have not seen thosebracelets before.
Like, can I try those on?
And so she takes her braceletsoff, and I just sat them on the
(02:08):
table in front of us, and shegoes, What are you doing?
I thought you wanted to likelook at them.
I was like, No, her braceletswere like jingling really loud
and like hitting each other, andshe had all these charms on it,
and I was like going crazybecause I could not focus on her
story because all I could hearwere her bracelets, and it was
(02:30):
just like, ah, I had all thisstuff in my head, like it was
very, very distracting.
And so, as she reminded me ofthat this morning, I thought,
you know what?
A good podcast episode would betalking about the distracting
content that people put outthere that's not a part of their
strategic plan, or it's nothelping their goal in the long
(02:54):
run of social media, and so whenI'm talking about consistency of
content on social media, I'mtalking a max of three posts per
week when we're talking aboutstagnant posts.
If you've listened to any of myother content podcasts, then you
understand how I am alwaystalking about being consistent
online, but when we'reconsistent, we want to make sure
(03:17):
we're also strategic.
So we don't want all of thisoutside uh content posts, we
don't want all this noise todistract what we are actually
trying to tell our audience andwhat we're trying to engage them
on and what we're trying to sellthem on.
Just like my mom when she'strying to sell us on this story
that she's telling us, and and Ican't even focus on her because
(03:40):
all I'm thinking about is thebracelets, and all I'm hearing
is the bracelet.
And another example of that wasat an event last week.
I went with my best friend to agala and the people in the
audience were talking while thespeakers were talking, and so I
could not hear the speakerbecause the people around us
(04:00):
were talking to each other.
First of all, side note, superrude.
I almost stood up and saidsomething because I was like,
y'all are being extremelydisrespectful of the speakers on
the stage.
I know you guys can hear them,you've looked at them, you've
glanced at them, and yet youstill continue to talk.
And there was just so muchoutside noise that I honestly
(04:21):
could not sit here and tell you,oh, this is what the speaker
told us, or oh, this is whatthey were raising money for
because I couldn't hear themfrom the outside noise of
everybody else.
So when you're doing yourcontent strategy, I want you to
think like, okay, these are myselling posts, these are my
engaging posts, these are thethings that I'm gonna educate
(04:41):
people on, and then I want youto consistently post those.
Now, when we're when we'retalking about the outside noise
of content posting, I'm talkingabout clustering your feed with
post.
I had an ex-client of mine thatwas adamant about posting every
single day, multiple times aday, on her feed.
(05:06):
So her people couldn't even seeanything else on social media
except for her.
And you're like, wait, isn'tthat like what you're supposed
to do?
Like, isn't that a good thing?
No, no, it's not a good thing.
Because then her numbers weredropping, but their numbers were
dropping because people weregetting annoyed.
We don't want to annoy people,right?
We want to add value, we want tolike jump in their timeline and
give them something funny orlike valuable or what can they
(05:29):
take with them for the rest ofthe day.
We don't want to be annoying, wedon't want to cause any
unfollowers because we are onthere multiple times a day all
day.
I believe this is why Meta hadcreated stories.
Your story for your business canbe as busy as you want.
If you are someone that's like,I want to stay on social media,
(05:51):
okay, great.
Well, stay on social media andbe as busy as you want to on
your story because people liketo see that.
They are tap, tap, tap, tap,tap, tap, tap.
So it needs to be like shortlittle snippets of things that
you're doing or pictures orvideos or something like that,
because people are going veryfast on your stories.
But that is more interacting.
(06:11):
That's where the busyness needsto take place, is on your story,
not on your feed.
Focus on educating, inspiring,adding value, um, and even a few
selling posts on there too, onyour actual feed, so that way
you can plan those outaccordingly, and then all of
your extra stuff just flowsright through your story.
(06:33):
Because we don't want todistract people from our main
point on social media.
We don't want to distract themfrom why they are on your page,
we don't want to distract themfrom buying from you, right?
We want to keep them on point,we want to keep them in the flow
of what we're planning, keepthem in the flow of the
strategy, and then puteverything else in your story.
(06:56):
If you're someone that hasn'ttaken advantage of your story
yet, I highly recommend it.
I get a lot of interaction on mypersonal story and my business
story when I'm posting on it.
I'll also cross-post because Iam the business owner, and so
being the business owner, I willcross-post with my personal and
professional uh story.
So I'll post uh installinggraphics on my personal story,
(07:19):
but then I'm tagging marketingbroker, and then I'm being able
to share it back and forth frommarketing broker to boss babe
Shelby.
And then I'm also doing that onmy post.
So any kind of personal postthat I'm putting out on social
media, I usually always tagmarketing broker when it has to
do with something with likebusiness, right?
Like it could just be like, um,yesterday I said I wanted to
(07:40):
throw my computer out thewindow, but instead I went on a
three-mile walk, and it was likethe marketing broker out here
doing her thing for otherpeople, but sometimes technology
just doesn't add up, orsometimes technology doesn't, I
think, like cooperate.
And so I did tag marketingbroker on that.
So you can do a little bit ofco-marketing with each other,
like with your personal and yourbusiness, but we want to keep
(08:02):
that busyness out of your actualfeed of your business profile.
So when you're thinking aboutyour content for the next week
or 30 days, let's really hone inon your strategy, let's do some
educating, adding value.
I want you to sell a few times.
Um, and then I want you toreally dive deep into your story
(08:22):
and creating that busyness,creating the noise in your story
because that's where it belongs.
Just like the noise of my mom'sbracelets belonged right there
on the table.
And then I could focus on whatshe was actually saying to me,
what the story was about, andthen I could enjoy it and
understand the value that shewas giving me in that story.
(08:44):
If you need help with this, youcan always go to my website.
I have a free webinar you candownload.
It's all about DIY social media.
I dive deeper into contentcreation and how to actually
strategize and create your planfor social media for your
business.
Alright, guys, I'll catch you onthe next one.
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