August 22, 2025 • 15 mins
Identifying the right time to transition from DIY marketing to hiring a professional can transform your business growth trajectory and free you to focus on your core expertise. Consistency, strategy, and measurable results mark the difference between amateur and professional marketing approaches.
• Post at least three times weekly on social media to benefit your SEO and maintain visibility
• Shift from reactive posting to strategic marketing that aligns with your overall business goals
• When business growth outpaces your marketing capabilities, it's time to delegate
• Word-of-mouth isn't enough - your digital presence needs to reinforce referrals
• Stop losing valuable time on marketing research instead of money-making activities
• Professional marketing is a collaborative partnership, not a complete handoff
• Clear communication of expectations and industry understanding are essential when choosing a marketing partner
• Beware of red flags like promises of instant Google ranking or followers without strategy
• Budget between $500-1000 monthly for effective small business marketing
Ready to stop spinning your wheels with DIY marketing? Visit themktgbroker.com to schedule a free consultation and discuss how we can help grow your business.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What's up, guys?
It's Shelby here with theMarketing Broker, so excited
that you have decided to tune into the Marketing Happy Hour
podcast.
This is the podcast that I useto share my skills and knowledge
that I have gotten over thelast 10 years being in marketing
, and you get all of it for free.
(00:20):
Today we're going to talk aboutwhy, or how you should be
prepared to hire a marketing pro, just like me.
So what do you need to know?
What are the signs, what arethe symptoms of your company
needing you to take the nextstep, to go from DIY marketing
to you know what?
I think I'm going to hire amarketing pro to do my digital
(00:44):
marketing online.
So let's dive right on intothis.
We have a few signs that youmay be ready to hire a marketing
professional.
I make sure that during myconsultation calls, we go
through these signs so that wayI know that my potential client
is ready to hire me, and ormaybe on the cusp of it, and
(01:04):
then we can kind of educate themto see what the next steps
should be, or maybe they shouldcontinue with their DIY
marketing or something like that.
So let's think about the firstthing here.
You're very inconsistent onsocial media.
If you are not posting threetimes a week, you are not
helping your SEO.
Three times a week, you are nothelping your SEO.
(01:27):
Some people think you know whatI post once a month.
I post once a week.
No, we have got to stayconsistent.
We have to do three posts perweek on social media so that way
our people can find us and weare actually feeding the search
engines how we need to.
The next thing that you may, orI should, call it a symptom the
next symptom that your businesshas in needing a marketing pro
(01:48):
is you're reactive and notstrategic.
So, instead of making a planand making a content plan and
having a marketing strategy inplace, you're just more like oh
dang, okay, I see this trend,I'm going to go post it now.
Oh, okay, okay, my competitordid this, so now I'm going to go
post it now.
Oh okay, okay, this, mycompetitor did this, so now I'm
going to do something similar toit because they got a lot of
(02:09):
engagement on there.
No, we have got to be strategicwith your social media and your
digital marketing so we canstay ahead of the curve Now.
Yes, trends are a little bit ofa reactive thing.
Oh, I see this popular, I'mgoing to add this in.
But when we do consistentcontent and we're posting with
hashtags and we're posting witheducational stuff, we want to
(02:31):
make sure that's strategic andin line with all of our other
things.
What sales are rerunning thismonth?
What do our email newsletterslook like?
We want to make sure that it'sall very consistent.
The next symptom is yourbusiness is growing and your DIY
efforts cannot keep up with it.
My goal as your marketingprofessional, as your digital
(02:52):
marketing consultant, I want youto focus on what you do best
and that's whatever you offerwith your business.
Are you a roofer?
Are you a salesperson?
Do you create clothing?
Do you design houses?
What do you do best?
I want you focusing on that soI can show everybody how great
(03:15):
you are, be able to keepconsistent stuff on digital
marketing on social mediaplatforms, so that way, you can
focus on growing your businesseven more.
You don't want to have to besitting there at night at
midnight going dang it.
I have not posted on socialmedia in like a month.
Like that's not okay.
And also, if your business isgrowing, please do not stop
posting on social media.
Just because you're busydoesn't mean you're gonna be
(03:36):
busy six months from now.
I know this to be true in myown life.
I will literally not post on myown social media because I'm so
busy building my business or mybusiness is busy, and then all
of a sudden I hit a dead spotand I'm like, oh, dang it, I
need to go back to social media,like no, we need to make sure
that we stay consistent so thatway people can always see us.
(03:58):
And if you're busy and bookingout six to nine months, I mean
hell yeah, can we hate on that?
No, we can't hate on that.
If you're booking six to ninemonths, I mean hell yeah, can we
hate on that?
No, we can't hate on that.
If you're booking six to ninemonths out for your services,
then that means you're worth itand people will do it.
The next symptom is you've hit aplateau and word of mouth has
just not enough anymore.
I will say word of mouth willalways be my favorite and number
(04:22):
one marketing technique for anybusiness of any industry
anywhere in the United States.
Word-of-mouth marketing isfantastic, but if it is not
enough, you have got to makesure that we have digital
marketing and social media inthe background working for you,
because now there's a digitalway of doing word-of-mouth.
(04:43):
When people tag your businessand like the ISOs in search of
posts, like I'm in search of asign company, I always get
tagged in that somewhere onsocial media.
And when people click on themarketing broker that's been
tagged and they go to my pageand there's not been anything on
there.
That's not okay.
We want people to see that weare active on social media and
(05:05):
it's not just an every now andthen thing.
So if word of mouth is notgetting you exactly where you
need to be, let's have thatsocial media in the background
so that way it's working for youand not against you.
The next one is you're Googlingmore than you're doing.
Hello, we have AI stuff goingout the wazoo right now.
(05:27):
Everything that we did for SEOjust six months ago and I will
tell you this is summer of 2025,when this podcast is being
released so everything we didsix months ago for SEO is
completely different now and wehave to learn the AI summary
stuff.
We have to learn what'sactually feeding it.
How can we get our websitestuff out there?
(05:48):
How can we do things for socialmedia differently?
Instagram is now feeding intogoogle, and that's a new thing
for search engine optimization.
So if you're googling what youshould post or how you should
post or when you should post,then, bro, just freaking hire
someone to do it.
It's worth your time.
Your time is so freakingvaluable as a business owner.
(06:10):
Your time deserves to have itsown, like unique area in your
life so you can actually focuson what you need to to make
money.
Let's think you spend fourhours googling how to create
social media posts.
You could be spending fourhours creating new streams of
revenue for your business, and Ionly know this because my
(06:31):
business coach told me the samething several, several, several
years ago.
That leads me to the next one.
You're losing time doingmarketing posts rather than
money making tasks.
Yes, social media does make youmoney, but it takes time, it
takes strategy, it takescreativity.
You could be like an engineer.
You could be someone who hatesbeing creative.
(06:52):
Social media is not your thing.
Then we got to look pretty onsocial media.
We got to make sure our brandis all over everything on social
media, and your brain may notbe wired that way, but that's
why people like me and my teamour brains are wired that way so
we can partner together to takethat off of your plate.
So again, you can focus onmoney making tasks.
(07:12):
The last thing, the last symptomthat you should be thinking
about, like when I'm doingsocial media, I really need a
higher pro because you don'tknow what is working.
That's because you don't knowhow to read the analytics, or
maybe you're tired of theanalytics changing.
You're tired of trying tofigure out what exactly this
means and that means, and you'refrustrated and these numbers
(07:35):
are down and there's red on metaand you just don't understand
all of it and it getsoverwhelming.
That's what people like me cando to help you with your
marketing stuff.
We look at analytics everymonth.
We see what's working andwhat's not working, and we get
to shift all of that stuff foryou what's working and what's
not working and we get to shiftall of that stuff for you so you
can again focus on yourbusiness and the things that
(07:56):
make you freaking money.
So let's think about, or let'stalk about, what's hiring a
marketing pro, what thatactually means, what does it
look like?
It's not just handing over yourInstagram and you get to go all
right, deuces, you guys do yourthing, I'm going to be over
(08:16):
here doing my thing.
No, it's a collaborativepartnership.
When you hire the marketingbroker to help you and your
business with digital marketing,I want to have a monthly
strategy call with you.
I want to be able to be in theknow with what's going on in
your business.
If you decide to take pictureson your own or we hire a local
photographer in your area, wehave a Google Drive so that way,
(08:39):
we have pictures and stuff tocontent, videos to post.
All this all the time.
I still want you involved as abusiness owner.
I don't want to just take thataway and you be in the dark on
everything.
No, I'm very open and I'mhoping that even marketing
professionals in your area ifyou decide to go with somebody
else, then let's hope thatthey're open and they want you
to be filled in on like hey,this is what we're doing this
month.
What are your?
(08:59):
What kind of specials are yourunning?
How can we take this to thenext level next month and see if
we can make these analytics beeven better than what they
already are?
I've noticed with my clients themonth before we take over
versus the month that we do takeover.
I've had one client in aninsurance business increase
(09:20):
their impressions and theirviews on social media by 934%
Like that's a huge, freakingnumber.
But also we've increased itsince then.
They've been with us for aboutfour months and every single
month we've increased, increased, increased, increased.
But that's how drastic.
It goes from not posting onsocial media to posting
(09:42):
consistently three times a week.
So I want you involved, I wantyou to know what's going on on
social media.
I want you to have a say.
Every single client of themarketing broker gets a meeting
with me every single month.
They get the opportunity to doit.
Some people do, some peopledon't, so it really just depends
on what your personality is,but I will always be checking in
(10:03):
at least once a month witheverybody, so that way we're all
on the same thing, same page.
So before you hire the marketingbroker or before you hire a
marketing professional, you needto get clear on a few things.
What are your business goals?
So what kind of revenue, growthor audience do you have?
What are your goals in the nextyear, five years, three years,
(10:25):
10 years, whatever?
How do you want your business?
What do you see your businesslooking like?
So that way we can create astrategy to help with that.
Who's your ideal client?
We need to know who that is, sowhen we're creating content, we
are able to word it a certainway.
If we're speaking to Gen Zers,it's completely different than
if we're speaking to boomers orif we're speaking to millennials
(10:47):
.
And also, a big one is what isyour monthly marketing budget?
People will set consultationswith me and go I really just
don't have a budget in mind.
Well, it's really hard for mebecause I've got base packages
that we can talk about.
But I may be able to help yourbusiness go even higher and grow
even more if we knew exactlywhat kind of marketing budget
(11:10):
you had.
So I would recommend anythingbetween $500 and $1,000 a month
that you can spend towardsmarketing digital marketing.
That includes social media,running ads, geofencing ads, any
kind of photography stuff youneed.
I think $500 to $1,000 for avery small niche business is a
really good start to it.
(11:32):
And the last thing is what areyour communication expectations?
Exactly what we just talkedabout.
Do you want to be involved?
Do Do you want to be involved?
Do you not want to be involved?
Do you want to talk all thetime?
Do you want to have a meetingonce a month.
How do you see this going andbe able to communicate that to
the people that you interview todo your social media, to do
your marketing efforts?
(11:54):
Okay, we all see red flags,right, we think about red flags
being in personal relationships.
Well, I promise you there arered flags in business and I look
for red flags, especially whenpeople are trying to hire me,
because I am getting to chooseto hire them, just like they're
getting to choose to hire me.
Don't hire based on a followercount or really flashy graphics.
(12:17):
I have a lot of localcompetitors that will sit here
and tell someone that I'mbidding against that.
You know we can get you numberone on Google in four days or
something dumb like that.
That's not even possible.
These people that call you fromGoogle or any kind of anything
like that because I know youalready get those calls.
If you're a business owner andthey're like we can get you
(12:39):
number one, you need to makesure that what they're selling
you is not just flashy andtrying to get you in lengthy
contracts, and you want to makesure that what they do is good.
That's why you ask for peoplelike recommendations or you ask
people for their references.
I get asked for references allthe time.
They want to see what we'vebeen doing and who we've been
(13:01):
helping.
The next red flag is avoidanyone who promises number one
on Google.
Imagine that, of course, I'mreally bad at like talking about
things before I actually haveit written down to talk about.
So if they promise you that,bro, like just bye, bye-bye, see
you later Because I like to bevery realistic about
expectations with my clients I'mgoing to be like this is going
(13:23):
to take time.
It doesn't happen overnight andit's going to take a lot of
freaking work to get there, butI promise you we'll get there.
The last one is make sure theyunderstand your industry and not
just the freaking trends.
Every trend doesn't work forevery industry.
Freaking trends Every trenddoesn't work for every industry.
We take upon ourselves here atthe Marketing Broker to learn
(13:43):
everything about our industriesthat we represent.
In fact, we have a hog companythat does hog traps and we know
more about hog traps than we'veever freaking wanted to know.
But let me tell you right now Iknow when the hog season is, I
know what they like to eat, Iknow when they like or like when
they go into the traps and howeasy it is and what you have to
do with them after that.
So, even boring things likethat, even boring things like
(14:06):
insurance, make sure thosepeople know any kind of
regulations they need for yourcompany or anything about your
industry.
They need to know it so thatway they can convey the message
correctly.
So if you're nodding along, youprobably are ready to stop
spinning your wheels and you'relike okay, fine, fine, fine,
fine, I'll do it.
I'll do it, I'll hire somebody.
(14:27):
Yes, okay, but guess what?
You can do a consultationwithout having to hire right
then, interview a few peoplethat you know, interview a few
people that you Google and justask them questions about
themselves, about how theyoperate, about their team, so
that way you can feel very, verysecure about hiring somebody
and very confident in thatperson.
(14:48):
And if that person's meanyou're like, hey, hey, hey, I
would love to have a freeconsult with you, just go to the
mktgbrokercom, themarketingarketingbrokercom, and
you will see a free consultationlink and you'll get a personal
invite from me and we willdiscuss all things your business
and how we can help you withmarketing.
Catch you on the next episode.
What's up, guys?
It's Shelby here with theMarketing Broker, so excited
that you have decided to tune into the Marketing Happy Hour
podcast.
This is the podcast that I useto share my skills and knowledge
that I have gotten over thelast 10 years being in marketing
, and you get all of it for free.
(00:20):
Today we're going to talk aboutwhy, or how you should be
prepared to hire a marketing pro, just like me.
So what do you need to know?
What are the signs, what arethe symptoms of your company
needing you to take the nextstep, to go from DIY marketing
to you know what?
I think I'm going to hire amarketing pro to do my digital
(00:44):
marketing online.
So let's dive right on intothis.
We have a few signs that youmay be ready to hire a marketing
professional.
I make sure that during myconsultation calls, we go
through these signs so that wayI know that my potential client
is ready to hire me, and ormaybe on the cusp of it, and
(01:04):
then we can kind of educate themto see what the next steps
should be, or maybe they shouldcontinue with their DIY
marketing or something like that.
So let's think about the firstthing here.
You're very inconsistent onsocial media.
If you are not posting threetimes a week, you are not
helping your SEO.
Three times a week, you are nothelping your SEO.
(01:27):
Some people think you know whatI post once a month.
I post once a week.
No, we have got to stayconsistent.
We have to do three posts perweek on social media so that way
our people can find us and weare actually feeding the search
engines how we need to.
The next thing that you may, orI should, call it a symptom the
next symptom that your businesshas in needing a marketing pro
(01:48):
is you're reactive and notstrategic.
So, instead of making a planand making a content plan and
having a marketing strategy inplace, you're just more like oh
dang, okay, I see this trend,I'm going to go post it now.
Oh, okay, okay, my competitordid this, so now I'm going to go
post it now.
Oh okay, okay, this, mycompetitor did this, so now I'm
going to do something similar toit because they got a lot of
(02:09):
engagement on there.
No, we have got to be strategicwith your social media and your
digital marketing so we canstay ahead of the curve Now.
Yes, trends are a little bit ofa reactive thing.
Oh, I see this popular, I'mgoing to add this in.
But when we do consistentcontent and we're posting with
hashtags and we're posting witheducational stuff, we want to
(02:31):
make sure that's strategic andin line with all of our other
things.
What sales are rerunning thismonth?
What do our email newsletterslook like?
We want to make sure that it'sall very consistent.
The next symptom is yourbusiness is growing and your DIY
efforts cannot keep up with it.
My goal as your marketingprofessional, as your digital
(02:52):
marketing consultant, I want youto focus on what you do best
and that's whatever you offerwith your business.
Are you a roofer?
Are you a salesperson?
Do you create clothing?
Do you design houses?
What do you do best?
I want you focusing on that soI can show everybody how great
(03:15):
you are, be able to keepconsistent stuff on digital
marketing on social mediaplatforms, so that way, you can
focus on growing your businesseven more.
You don't want to have to besitting there at night at
midnight going dang it.
I have not posted on socialmedia in like a month.
Like that's not okay.
And also, if your business isgrowing, please do not stop
posting on social media.
Just because you're busydoesn't mean you're gonna be
(03:36):
busy six months from now.
I know this to be true in myown life.
I will literally not post on myown social media because I'm so
busy building my business or mybusiness is busy, and then all
of a sudden I hit a dead spotand I'm like, oh, dang it, I
need to go back to social media,like no, we need to make sure
that we stay consistent so thatway people can always see us.
(03:58):
And if you're busy and bookingout six to nine months, I mean
hell yeah, can we hate on that?
No, we can't hate on that.
If you're booking six to ninemonths, I mean hell yeah, can we
hate on that?
No, we can't hate on that.
If you're booking six to ninemonths out for your services,
then that means you're worth itand people will do it.
The next symptom is you've hit aplateau and word of mouth has
just not enough anymore.
I will say word of mouth willalways be my favorite and number
(04:22):
one marketing technique for anybusiness of any industry
anywhere in the United States.
Word-of-mouth marketing isfantastic, but if it is not
enough, you have got to makesure that we have digital
marketing and social media inthe background working for you,
because now there's a digitalway of doing word-of-mouth.
(04:43):
When people tag your businessand like the ISOs in search of
posts, like I'm in search of asign company, I always get
tagged in that somewhere onsocial media.
And when people click on themarketing broker that's been
tagged and they go to my pageand there's not been anything on
there.
That's not okay.
We want people to see that weare active on social media and
(05:05):
it's not just an every now andthen thing.
So if word of mouth is notgetting you exactly where you
need to be, let's have thatsocial media in the background
so that way it's working for youand not against you.
The next one is you're Googlingmore than you're doing.
Hello, we have AI stuff goingout the wazoo right now.
(05:27):
Everything that we did for SEOjust six months ago and I will
tell you this is summer of 2025,when this podcast is being
released so everything we didsix months ago for SEO is
completely different now and wehave to learn the AI summary
stuff.
We have to learn what'sactually feeding it.
How can we get our websitestuff out there?
(05:48):
How can we do things for socialmedia differently?
Instagram is now feeding intogoogle, and that's a new thing
for search engine optimization.
So if you're googling what youshould post or how you should
post or when you should post,then, bro, just freaking hire
someone to do it.
It's worth your time.
Your time is so freakingvaluable as a business owner.
(06:10):
Your time deserves to have itsown, like unique area in your
life so you can actually focuson what you need to to make
money.
Let's think you spend fourhours googling how to create
social media posts.
You could be spending fourhours creating new streams of
revenue for your business, and Ionly know this because my
(06:31):
business coach told me the samething several, several, several
years ago.
That leads me to the next one.
You're losing time doingmarketing posts rather than
money making tasks.
Yes, social media does make youmoney, but it takes time, it
takes strategy, it takescreativity.
You could be like an engineer.
You could be someone who hatesbeing creative.
(06:52):
Social media is not your thing.
Then we got to look pretty onsocial media.
We got to make sure our brandis all over everything on social
media, and your brain may notbe wired that way, but that's
why people like me and my teamour brains are wired that way so
we can partner together to takethat off of your plate.
So again, you can focus onmoney making tasks.
(07:12):
The last thing, the last symptomthat you should be thinking
about, like when I'm doingsocial media, I really need a
higher pro because you don'tknow what is working.
That's because you don't knowhow to read the analytics, or
maybe you're tired of theanalytics changing.
You're tired of trying tofigure out what exactly this
means and that means, and you'refrustrated and these numbers
(07:35):
are down and there's red on metaand you just don't understand
all of it and it getsoverwhelming.
That's what people like me cando to help you with your
marketing stuff.
We look at analytics everymonth.
We see what's working andwhat's not working, and we get
to shift all of that stuff foryou what's working and what's
not working and we get to shiftall of that stuff for you so you
can again focus on yourbusiness and the things that
(07:56):
make you freaking money.
So let's think about, or let'stalk about, what's hiring a
marketing pro, what thatactually means, what does it
look like?
It's not just handing over yourInstagram and you get to go all
right, deuces, you guys do yourthing, I'm going to be over
(08:16):
here doing my thing.
No, it's a collaborativepartnership.
When you hire the marketingbroker to help you and your
business with digital marketing,I want to have a monthly
strategy call with you.
I want to be able to be in theknow with what's going on in
your business.
If you decide to take pictureson your own or we hire a local
photographer in your area, wehave a Google Drive so that way,
(08:39):
we have pictures and stuff tocontent, videos to post.
All this all the time.
I still want you involved as abusiness owner.
I don't want to just take thataway and you be in the dark on
everything.
No, I'm very open and I'mhoping that even marketing
professionals in your area ifyou decide to go with somebody
else, then let's hope thatthey're open and they want you
to be filled in on like hey,this is what we're doing this
month.
What are your?
(08:59):
What kind of specials are yourunning?
How can we take this to thenext level next month and see if
we can make these analytics beeven better than what they
already are?
I've noticed with my clients themonth before we take over
versus the month that we do takeover.
I've had one client in aninsurance business increase
(09:20):
their impressions and theirviews on social media by 934%
Like that's a huge, freakingnumber.
But also we've increased itsince then.
They've been with us for aboutfour months and every single
month we've increased, increased, increased, increased.
But that's how drastic.
It goes from not posting onsocial media to posting
(09:42):
consistently three times a week.
So I want you involved, I wantyou to know what's going on on
social media.
I want you to have a say.
Every single client of themarketing broker gets a meeting
with me every single month.
They get the opportunity to doit.
Some people do, some peopledon't, so it really just depends
on what your personality is,but I will always be checking in
(10:03):
at least once a month witheverybody, so that way we're all
on the same thing, same page.
So before you hire the marketingbroker or before you hire a
marketing professional, you needto get clear on a few things.
What are your business goals?
So what kind of revenue, growthor audience do you have?
What are your goals in the nextyear, five years, three years,
(10:25):
10 years, whatever?
How do you want your business?
What do you see your businesslooking like?
So that way we can create astrategy to help with that.
Who's your ideal client?
We need to know who that is, sowhen we're creating content, we
are able to word it a certainway.
If we're speaking to Gen Zers,it's completely different than
if we're speaking to boomers orif we're speaking to millennials
(10:47):
.
And also, a big one is what isyour monthly marketing budget?
People will set consultationswith me and go I really just
don't have a budget in mind.
Well, it's really hard for mebecause I've got base packages
that we can talk about.
But I may be able to help yourbusiness go even higher and grow
even more if we knew exactlywhat kind of marketing budget
(11:10):
you had.
So I would recommend anythingbetween $500 and $1,000 a month
that you can spend towardsmarketing digital marketing.
That includes social media,running ads, geofencing ads, any
kind of photography stuff youneed.
I think $500 to $1,000 for avery small niche business is a
really good start to it.
(11:32):
And the last thing is what areyour communication expectations?
Exactly what we just talkedabout.
Do you want to be involved?
Do Do you want to be involved?
Do you not want to be involved?
Do you want to talk all thetime?
Do you want to have a meetingonce a month.
How do you see this going andbe able to communicate that to
the people that you interview todo your social media, to do
your marketing efforts?
(11:54):
Okay, we all see red flags,right, we think about red flags
being in personal relationships.
Well, I promise you there arered flags in business and I look
for red flags, especially whenpeople are trying to hire me,
because I am getting to chooseto hire them, just like they're
getting to choose to hire me.
Don't hire based on a followercount or really flashy graphics.
(12:17):
I have a lot of localcompetitors that will sit here
and tell someone that I'mbidding against that.
You know we can get you numberone on Google in four days or
something dumb like that.
That's not even possible.
These people that call you fromGoogle or any kind of anything
like that because I know youalready get those calls.
If you're a business owner andthey're like we can get you
(12:39):
number one, you need to makesure that what they're selling
you is not just flashy andtrying to get you in lengthy
contracts, and you want to makesure that what they do is good.
That's why you ask for peoplelike recommendations or you ask
people for their references.
I get asked for references allthe time.
They want to see what we'vebeen doing and who we've been
(13:01):
helping.
The next red flag is avoidanyone who promises number one
on Google.
Imagine that, of course, I'mreally bad at like talking about
things before I actually haveit written down to talk about.
So if they promise you that,bro, like just bye, bye-bye, see
you later Because I like to bevery realistic about
expectations with my clients I'mgoing to be like this is going
(13:23):
to take time.
It doesn't happen overnight andit's going to take a lot of
freaking work to get there, butI promise you we'll get there.
The last one is make sure theyunderstand your industry and not
just the freaking trends.
Every trend doesn't work forevery industry.
Freaking trends Every trenddoesn't work for every industry.
We take upon ourselves here atthe Marketing Broker to learn
(13:43):
everything about our industriesthat we represent.
In fact, we have a hog companythat does hog traps and we know
more about hog traps than we'veever freaking wanted to know.
But let me tell you right now Iknow when the hog season is, I
know what they like to eat, Iknow when they like or like when
they go into the traps and howeasy it is and what you have to
do with them after that.
So, even boring things likethat, even boring things like
(14:06):
insurance, make sure thosepeople know any kind of
regulations they need for yourcompany or anything about your
industry.
They need to know it so thatway they can convey the message
correctly.
So if you're nodding along, youprobably are ready to stop
spinning your wheels and you'relike okay, fine, fine, fine,
fine, I'll do it.
I'll do it, I'll hire somebody.
(14:27):
Yes, okay, but guess what?
You can do a consultationwithout having to hire right
then, interview a few peoplethat you know, interview a few
people that you Google and justask them questions about
themselves, about how theyoperate, about their team, so
that way you can feel very, verysecure about hiring somebody
and very confident in thatperson.
(14:48):
And if that person's meanyou're like, hey, hey, hey, I
would love to have a freeconsult with you, just go to the
mktgbrokercom, themarketingarketingbrokercom, and
you will see a free consultationlink and you'll get a personal
invite from me and we willdiscuss all things your business
and how we can help you withmarketing.
Catch you on the next episode.
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