The E-Comm Show
The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.
Episodes
Selling an e-commerce business is often the biggest financial transaction a founder will ever make.
In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers million...
Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation.
In this 234th episode of The E-Comm Show, Andrew Maff talks with Mario Simonyan, Founder of ESQgo, about the realities of brand enforcement, unauthorized sellers, and marketplace arbitration. Learn what steps brands should take today to protect themselves ...
Too many Amazon ad accounts are being built for complexity instead of performance.
In this episode of The E-Comm Show, Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency, miss scale opportunities, and waste budget without realizing it.
Learn how to identify bloated campaign structures, improve impression share, simplify optimization, and build Amazon advertising systems that actuall...
Your customers are not shopping in a straight line anymore.
In this episode of The E-Comm Show, Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowingly hurting growth by evaluating channels in isolation.
Learn how Meta ads can drive Amazon sales, why TikTok creates branded search demand, and how to properly evaluate omni-channel marketing performance before cut...
Amazon isn’t going anywhere, but the way brands use it has to change.
In this 231st episode of The E-Comm Show, Andrew Maff breaks down the reality of selling on Amazon in 2026 and what brands need to do to stay competitive. Learn how to adapt your strategy, diversify your channels, and build a more sustainable e-commerce business beyond the marketplace.
What You’ll Learn:
- Why Amazon's margins are shrinking
- How to compe...
Scaling an e-commerce brand today isn’t about finding one winning channel; it’s about building a system that works across all of them.
In this episode of The E-Comm Show, Andrew Maff talks with Konstantinos Chatziioannou, CEO & Partner at Ventus Growth and Woowind, about scaling a global brand across Amazon, DTC, and offline channels. Learn how Woowind is navigating cross-border complexity, building omnichannel strat...
Meta just stepped into the TikTok Shop game, and it could change social commerce fast.
In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok, and why this shift matters for both Amazon and DTC brands. If you’re testing TikTok, working with influencers, or building an affiliate strategy, this episode will help you understand where th...
Why do so many Amazon brands grow slower than they should…even when demand is there?
In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth. From Amazon strategy and subscription models to retail expansion and supply chain challenges, this episode breaks down what it actually takes to scale a consumable brand in today’s market.
Wha...
TikTok isn’t profitable for most brands…and that’s not a problem.
In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the pattern is clear: very few are making money on the platform, but many are still scaling it aggressively.
Why? Because TikTok isn’t a profit channel, it’s a customer acqu...
Creative has become the most important factor in e-commerce advertising.
In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeting as the primary driver of performance on platforms like Meta and TikTok.
This episode is for you if your ecommerce ads used to perform well but now feel unpredictable, expensive, and harder to scale.
What ...
A lot of e-commerce brands think their marketing is broken when the real problem is cash flow.
In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth, from inventory forecasting and contribution margin to agency churn, blended CAC, and omnichannel attribution. Learn how to scale more profitably by fixing the structure behind your marketing.
What You&rs...
AI in ecommerce is exploding, but most of the advice is overhyped.
In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil.
What You’ll Learn:
- How AI impacts ecommerce SEO and organic revenue
- The truth about Generati...
Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation are crushing margins, and why If you’re a marketer trying to scale profitably, this episode is a wake-up call: by mid-2028, winning brands won’t be “Amazon brands” or “DTC br...
Newsflash: Your Amazon growth doesn’t start on Amazon anymore.
In this solo episode of The E-Comm Show, Andrew Maff breaks down how TikTok, SEO, email, paid ads, and DTC traffic now fuel Amazon rankings, and how smart brands turn every channel into a unified growth engine. Learn how to scale profitably without relying on one platform.
What You’ll Learn:
- How off-Amazon marketing drives Amazon sales
- SEO and backlink strat...
How do you stay in control of pricing, visibility, and brand equity while scaling on Amazon and Walmart?
In this episode of The E-Comm Show, Andrew Maff talks with Tony Donoso, E-commerce Sales Director at Carrera Revell of Americas, about scaling licensed toys across Amazon, Walmart Marketplace, and hobby retail…without creating channel conflict. Learn how licensing creates a premium edge, why eBay still matters in hobby cat...
Amazon suspensions can end a business overnight…unless you know how to protect yourself.
In this episode of The E-Comm Show, Andrew Maff talks with Ed Rosenberg, Founder of ASGTG, about account compliance, suspension recovery, and building long-term stability on Amazon. Learn how top sellers use community support and proactive systems to stay profitable in a high-risk marketplace.
What You’ll Learn:
- How to prevent Ama...
Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site.
In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intra-Site Funnel framework that pinpoints exactly where customers drop off. Learn how to use benchmarks, multi-signal research, and disciplined testing sprints to drive repeatable conversion growth without gi...
Scaling beverage brands isn’t about opening more doors…it’s about building demand first.
In this #218th episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansion, Amazon growth, influencer attribution, and product education without letting distribution outpace awareness.
If you’re building a CPG brand in a crowded category, this epis...
Attribution is broken…and it’s not getting fixed.
In Episode #217, Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta spend can lift Google and Amazon, and the holistic framework operators use to make smarter budget decisions.
What You’ll Learn:
- How to evaluate ROI across channels (the same way)
- ...
How do you scale e-commerce when customers don’t even know they need your product?
In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler. From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling inn...
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