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January 24, 2024 42 mins

Learn from Alli Webb, the essential strategies for successfully maneuvering through the startup landscape. She is the co-founder of Drybar, Squeeze, and Becket & Quill, and is an absolute rockstar in the business industry. As always, Marketing Legends is ad-free and this week's episode includes…

  • The common mess that comes with startups
  • Trying without all the answers
  • Maintaining a positive attitude in the face of adversity
  • How to get out of your own way in business

For 43 minutes, learn from Alli Webb about embracing the challenges of startups, the value of diving in without having all the answers, and maintaining resilience in tough times. Alli’s path to success is a fun one. This episode is a must-watch!


What makes Alli Webb a legend? Alli Webb is best known for revolutionizing the beauty industry with Drybar, a blowout-only salon concept since its inception in 2010. Webb also dedicates herself to mentoring in the beauty and wellness industry, leveraging her extensive experience and success. Some of Alli’s other accomplishments include:

  • Featured on the cover of Inc. Magazine, while also being named among the “100 Most Creative People in Business” by Fast Company and listed on Fortune magazine’s “40 Under 40”.
  • Has expanded into numerous successful ventures beyond Drybar like Squeeze, Becket & Quill, and Canopy
  • A New York Times bestselling author, with her second book, “The Messy Truth”, out now
  • Being a strong advocate for combining personal well-being with professional success

Alli Webb’s status as a Marketing Legend is cemented by her unique approach to branding, customer experience, and innovative business strategies. Her marketing genius lies in her ability to create distinct brand identities that resonate deeply with her target audiences. If you’re an entrepreneur, this is the episode for you!

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