The Chat Marketing Breakthrough with Mike Yan

 Learn from Mike Yan how to best use chat marketing to scale your company. Mike is the co-founder of the most popular chat marketing platform in the world, and his innovation and knowledge of the industry continue to keep him ahead of his competitors. As always, Marketing Legends is ad-free and this week’s episode includes…

• The story of how the #1 marketing chatbot company came to be
• What aspects of a chatbot businesses need to implement on social media
• Finding a balance between being an opportunist and a strategist
• How to avoid a chatbot from becoming a barrier to your business
• The importance of having a customer-centric approach

In 50 minutes, hear how Mike Yan went from getting ghosted by every investor to raising over $18 million in seed money. His vast knowledge of the chat marketing industry has allowed him to dominate the space completely, and with his insight, you may dominate yours too.

What makes Mike Yan a legend? Mike Yan is the co-founder and CEO of ManyChat, the world's #1 chat marketing platform. He has helped tens of thousands of customers in more than 170 countries get better marketing results by using messaging channels like Facebook Messenger and Instagram DMs. Some other achievements include:

• ManyChat’s estimated annual revenue is currently 32.4M per year
• ManyChat powers hundreds of thousands of businesses all over the world 
• Over 1B+ monthly business-to-customer conversations through ManyChat
• He went from being rejected by 40 investors while trying to raise his seed round to raising an $18M Series A from Bessemer Venture Partners

Mike started ManyChat to transform how businesses communicate with their customers. Eight years later, ManyChat has empowered over 400,000 businesses and generated over $30 million in revenue this year. Mike’s vision to capitalize on messenger marketing platforms has allowed him to cement his name in his industry, as well as his spot here as a Marketing Legend.