Marketing Made Easy by Jottful

Marketing Made Easy by Jottful

An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.

Episodes

September 16, 2021 34 min

Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? But how do we build up a referral business, especially if we're starting out with just a couple of clients? 

In this episode, business coach Laura Khalil will step us through the process ...

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Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.

In this episode, Lindsay will share the smart and simple steps she took to gain momentum in the ve...

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Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business.

In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales...

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Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. She relied on spurts of new clients from networking and outbound sales but was frustrated by the slow, unpredictable growth. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team...

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Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. Her company continued on to sell $400K in its first year — during the COVID pandemic! 

In this episode, Jennifer will pull the curtain back and share how she has used marketing to achieve such rapid success...

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Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market ("The Great Resignation") meant she needed to rethink what she offered clients — and rapidly learn how to find new clients using marketing techniques. In this episode, Cheryl talks about how she began experimenting with marketing, sharing the successes and...

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With more than 350,000 social media followers and a memorable stint on Bravo TV, celebrity stylist and motherhood/fashion/lifestyle expert Ali Levine certainly knows the value of publicity. Ali will share how she got started building her audience and how it propels the growth of her business. Learn how you can use public relations and collaboration to grow your own audience of prospective customers.

Marketing tactics discussed in th...

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Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.”

Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.

Marketing tactics discussed in this episode i...

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When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development. 

In this episode, Mark shares the tactics he employed to not only recover all that lost revenue, but to grow the agency to double its previous size.

Marketing tactics discussed in this episode include: 

  • Cont...
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    Nikita Montgomery's "urban beauty oasis" opened a few short months before the Covid-19 pandemic forced business closures. But Niki was not deterred. She leaned on her experience in public relations and social media management to deploy an Instagram marketing strategy that now drives 90% of the salon's revenues.

    In this episode, you'll learn how Niki built her online audience and drives appointment bookings.

    Market...

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    When Cynthia Flynn was deciding whether to start her own law firm, she joined the local Chamber of Commerce to see if she could earn "just one client." She was successful, so she joined another networking group. And then another, and another, and so on — until she was exhausted and not seeing enough value for her time commitment. 

    In this episode, you'll learn the process Cynthia went through to get out of the networking...

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    Manuel Valencia started his marketing agency, CONNECTIVE Agency, in 2014 when he became a stay-at-home dad. Manny needed the business to be something he could do in the 90 minutes each day that his youngest daughter went down for her afternoon nap. A few years later the company had grown enough that he felt comfortable asking his risk-averse wife if she wanted to leave her high-powered corporate role to join him. 

    In this episode, M...

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    Our guest, Aaron Hendon, took a business he readily admits is a commodity service (real estate) and turned it into a Seattle “Five Star Award” winning team for the last 10 years running.

    He achieved this unlikely growth by developing his own process for making and promoting highly-targeted content. In this episode of Marketing Made Easy by Jottful, you’ll learn the disciplined approach he’s taken to marketing his partnership — and h...

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    Courtney Larvadain is the founder of Glow Social Media, a digital content and social media marketing coaching and training firm. She transitioned from working alone and charging clients by the hour for social media management to building a scalable multi-employee business.

    Courtney continued to grow her business while caring full time for two children under 2.5 years old, one of whom was born during the height of COVID, at a time wh...

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    Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan.

    Hilary Kirchner, content marketer and founder at Dream Write Creative, joins the podcast to help us understand:

  • What “content marketing” encompasses
  • Why it could be a smart strategy for your business
  • How to create content that capture...
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    YouTube is the second-largest search engine, after Google. Videos often boast the highest levels of engagement on social media platforms. Advertising on YouTube remains affordable. Can you afford to ignore the power of video?

    But getting started with video can feel overwhelming. And that’s after you get past the nervousness of being on camera in the first place.

    Dan Bennett — podcaster, YouTuber, creator of “1 Minute Media,” and Jott...

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    Did you know that facts told as a story are 7x MORE likely to be remembered? Telling the story of your business is essential to winning clients, media coverage, and attracting employees (no one wants to work for a business with a lackluster story). And while a success story is exciting - an "overcoming all the odds story" is even better.

    Public-relations pro Marybeth Bentwood knows this first hand because she's secured p...

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    If your business is like most, showing up prominently in search-engine results is important. But search engine optimization (SEO) often seems complicated, expensive, and ineffective.

    Vanessa helps us understand what practical actions business owners could (and should!) be taking.

    In this episode, Vanessa shares with us:

  • How do search engines decide what to show?
  • How, as a business owner, do we find the keywords we should optimize for?
  • H...
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    Has the time come to engage a little professional help for your marketing? Making a full-time marketing hire is overkill for most small businesses, but a helping hand can really free up your time to focus on other aspects of your business.

    In this episode, Elayna helps us understand:

  • What tasks should you get help with — and what should you do yourself?
  • What should you look for in your first marketing hire?
  • How can you best manage this...
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    It’s difficult to stand out in a sea of similar businesses. Luckily, there is a way that you can differentiate yourself from the competition — while standing up for a cause you believe in at the same time.

    In this episode, Sheryl talks with us about:

  • The benefits of incorporating giving into your business;
  • How to select the perfect nonprofit partner;
  • The different types of campaigns you can implement; and
  • How to evaluate the success of ...
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