31. Using low-cost “guerilla marketing” to build a million-dollar business

When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on some scrappy tactics (and a lot of well-placed swag!) to get noticed.

Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM.

In this episode, you'll get inspired by Travis's bold and low-cost tactics. It's one of the most fun episodes we've ever recorded! Be prepared to jot down ideas you might try in your own business.

Marketing tactics discussed in this episode include:

• Guerilla marketing
• Event marketing
• Creative marketing tactics & swag