We've all witnessed the magic that happens when a business uses just the right words to describe their customers and the benefits they deliver. But few business owners are gifted copywriters. How can we find the language that will attract prospects and win deals?
In this episode, Monica Badiu teaches us how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Then she helps us understand when and how to use these words to turn acquaintances and website visitors into leads — and leads into customers.
Marketing tactics discussed in this episode include:
- Email marketing
- Copywriting for marketing
- Strategies for lead acquisition, nurturing & conversion
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com