If you're providing a unique service and your brand is largely unknown, how do you make prospective customers aware of your business?
Nathan Labenz, founder and CEO of Waymark, experienced just this challenge. His company provides commercial-making software so anyone can create video ads.
In this episode, Nathan reveals the process he went through to get discovered. He'll talk about how he tried advertising (and he'll share his list of "seven things to do before you spend money on ads") and ultimately got real traction through partnerships.
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