December 2, 2025 • 30 mins
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
What does it really take to build a business that feels aligned, grounded, and true to who you are? In this powerful conversation, former attorney turned transformational coach Arlene Cohen Miller shares how she went from navigating the emotional storms of divorce law to guiding high-achieving women into serenity, self-leadership, and work-life harmony. Through deeply honest stories, like rediscovering boundaries, releasing old patterns, and learning to “take up space”, Arlene offers a refreshing perspective on personal growth and sustainable success.
Three Key Marketing Topics Discussed:
1. Why Personal Harmony Fuels Brand Alignment: Arlene dives into how unresolved patterns, people pleasing, control, and perfectionism, impact how we show up in business and visibility.
2. Releasing the Shoulds to Create an Authentic Brand: Together, we explore how societal structures, old expectations, and patriarchal norms shape how women build businesses.
3. Systems, Delegation, and Sustainability for High Performers: Arlene shares how letting go, delegating, and stepping out of draining tasks helped her build a more sustainable business.
Follow Arlene:
Arlene | LinkedIn
Jewel Consultancy | Instagram
Jewel Consultancy | Facebook
Jewel Consultancy | Website
Dare to be Wickedly Branded
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Beverly (00:11):
Did you know that even high achieving professionals
often struggle to balancesuccess with enter peace?
I think probably more than mosthigh achieving professionals
need you the most.
Today's guest knows better thananyone.
She went from building two lawfirms to guiding women and
leaders into harmony,confidence, and transformation.
I'm your host, Beverly Cornell.
I'm the founder and fairygodmother of brand clarity.
Here at Wickedly Branded, we'vehelped hundreds of overwhelmed
(00:34):
overachieving consultants,creatives, and coaches awaken
their brand magic and boldlybring their marketing to life so
that they feel more confidentand attract their absolute
favorite and most profitableclients.
Today I am joined by theinspiring Arlene Cohen Miller.
She is the CEO of JewelConsultancy.
She's a work life harmony andleadership coach, a
(00:56):
transformational mentor, and aprofessional certified coach
with the International CoachingFederation and a former.
attorney but she's also beenfeatured on over a hundred
podcasts and is now expandingher mission into keynote
speaking.
Welcome, Arlene.
Arlene (01:10):
Thank you.
I'm really glad to be here.
Beverly (01:12):
I'm so excited.
About how you go from the lawyerto a transformational coach.
I feel like that's just injuxtaposition of each other.
Let's go back to the beginningof your entrepreneurial journey.
What led you to start yourbusiness and what did those
early days look like for you?
Arlene (01:26):
First of all, I'm still an attorney.
I just don't practice anymore.
It took me too long to get thatcertification, so I still have
it my journey started as anattorney when I was 15.
I got this inspiration and Itold my mom and dad, I said, I'm
gonna be an attorney.
And there weren't any attorneysin my family.
I just felt like this is whatyou're gonna do, make it happen.
that was the beginning of it.
I went to college, I went to lawschool, and after being out of
(01:51):
law school for about three and ahalf years, I'd worked primarily
for a solo practitioner who wassharing office space with other
people.
I opened my own business.
I had moved from Louisville,Kentucky where I was born and
raised up to Cleveland, Ohio.
I found a storefront office withtwo other attorneys, an
employment agency and a retiredPA that was a pastor and had
(02:12):
started his own collectionbusiness.
Not at its attorney, but justhelping with people with
packages to collect money that'swere due and owing to them.
I started off as a divorce childcustody visitation attorney and
also doing some collection workfrom the legal end When I first
started practicing, a monthafter I found out, Hey, you're
pregnant.
(02:33):
So all my tribe was in Kentucky,my family, my business contacts,
so I had to build a new one.
And when my son was nine, I soldmy practice in Lakewood, Ohio, a
western suburb of Cleveland and.
Moved to Longmont, Colorado, asuburb of Denver.
I bought into a small firm as apartner, and they were doing
(02:56):
only collection law because Ihad previously gotten totally
burnt out with family law.
It's a very difficult area of alaw to be in on a day-to-day
basis.
People at their worst, all sortsof
Beverly (03:07):
absolutely,
Arlene (03:08):
problems, ending a marriage.
with kids, a lot of'em, andother problems in their family
life.
I decided, it wasn't my cup oftea.
I moved to Longmont, Colorado,which is a separate town.
And was an attorney in that firmfor years, a partner, and I
loved it.
About nine years ago, we sold apractice and that's when, I
opened Jewel Consultancyfull-time basis coaching and
(03:31):
mentoring.
Beverly (03:31):
Sadly, I'm very familiar with the family
attorney world.
My husband was married beforeand has a child, we spent a lot
of time in court.
Plus we also adopted from fostercare, so we have some
familiarity with the world that,with which you come from and how
high stress and emotional it canbe.
I can't imagine being in thatworld on a regular basis.
That was definitely part of mymessy middle was some of that
(03:52):
stuff even as a foster caresystem, the stories, I mean it's
just, it's heartbreaking andheart wrenching.
I imagine that has informed youas a coach, like your empathy
and compassion.
'cause you understand the heartof it all.
Arlene (04:03):
I was appointed by the court, at a certain point to
represent children in divorceswhere one or both parents had
drug or alcohol problems or hadproblems with not being fit.
I didn't have a diploma intransformational counseling at
that point.
I didn't have the coaching, Iwas young, I graduated law
school at 25, so I was 29 it wasa rude awakening.
(04:24):
That was all that kind of stuffwhere it's where are your
priorities?
The priorities need to be thechildren because the rule of
law, is what is in the bestinterest of these children as a
child.
It was difficult.
Beverly (04:35):
The foster care system is really designed for
unification.
So they're trying to get themback to their homes.
It's just heartbreaking.
Some of the stories you hear.
There's a lot of tragedy withchildren and parents just not
doing the right thing and sadlyI cannot imagine working in that
space.
How do you leave that at work?
I don't think it would staythere for me.
It would be very hard.
Arlene (04:55):
I didn't have the skills or abilities I have now in, I
decided to go just into thecollection law that is business,
which was about helpingbusinesses collect their debts,
which was fun.
And sometimes you could workthings out or sometimes you just
have to, go after their assets.
When I did stop, I must havegotten more requests to do
anything to do with family lawthan I had like in the past
year.
(05:15):
Some people say, that's auniverse thing that you should
do it.
And I'm like, no, this is auniverse thing.
Are you sure?
Beverly (05:20):
And I
Arlene (05:20):
sent it to other attorneys and it's the best
thing that I did for myself.
Beverly (05:24):
I think that's powerful because I said yes to a lot of
things in my business thatdidn't serve me well.
Initially, then I learned thepower of no and boundaries it is
scary at first to say no, butonce you know, you're very
empowered and it's liberating tosay no.
So that process for you was no Ireally don't wanna do this.
That only affirmed what you werebelieving in yourself and what
(05:46):
was better for you to get you onthis path.
as you started this new businessattorneys exist as their own
business.
How was it different steppingout as a coach and how did you
build your brand as a coach?
How was that transformation?
Arlene (05:59):
What I've done is I've integrated the law and coaching
a lot of what I do with thatserenity and calm assurance and
helping people to work from theinside out.
I've been on a spiritual pathfor a very long time, since my
son was, about three when I gotdivorced.
He's developed some A DHD I wenton this journey to help him
heal.
And a lot of that informed thecoaching practice and the
(06:21):
mentoring that I do.
Also I love teaching andfacilitating people to how to
negotiate when you're reallylistening to other people and
integrating the masculine andthe feminine in a way that is
not one side or the other.
I found a way to, bring all ofmy, learning, all of my
experiences as an attorney intocoaching.
Standing on my shoulders when itcomes to creating that more
(06:42):
serenity and transformation inyour life.
Coaching's more about, you'rethe expert and I'm walking
alongside of you and how tobuild that serenity and peace in
your life.
My experiences as an attorneyand my education as an attorney
and a coach and a mentor, I'vejust brought it all forward to
be a part of what I bring.
So I don't believe in cuttingoff something.
Beverly (07:04):
So how did you build your brand from that?
Talk about how you developedyour brand when you were first
starting.
Arlene (07:09):
my brand name does seem like it's a download as well
because it feels like the Jeweland the diamond is, there's all
different sides of it and theyall are part of the whole, the
coaching, the mentoring, thefacilitating the workshops, all
come together.
The name Jewel Consultancy andI'm like, okay, that's my name.
I just went with what feltright.
Beverly (07:27):
I think it's a work in progress because just like
coaching you, it's an ongoingdevelopment of the work.
Marketing's never really doneeither.
You are evolving as anentrepreneur all the time.
So it should never really bedone.
It should be a work in progressall the time.
Talk about your niche?
What kind of transformation doyou give them?
(07:48):
And give me an story that youreally connected to that you saw
the transformation and saw theresult.
Arlene (07:54):
I work with professional executive women, but I also go
into law firms where, it's notjust women.
When I'm doing, how to negotiatefrom the heart with executive
presence.
I also work with tech companiesas well.
It's not gonna be just women, Ido have spaces where it's just
professional and executive womenbecause I feel like.
I understand them.
I got pregnant a month after Iopened my first law firm.
(08:17):
So the first year, I got biggerand then I had to, figure out a
way to run a business and be amother.
And that's another reason that Ijoined the Colorado Women's Bar
Association.
I'm the only grandmother there,but I do bring some wisdom to
the situation that, there is away to make it all work out and
stop being so hard on ourselves.
I have so many amazing clients,one story that I really love is
(08:39):
that, I had a really high endworking mother.
She wasn't at the top of thetier she had to answer to some
people and she was foundherself.
Reverting to old patterns andprograms from childhood being a
little bit of a doormat andsaying yes to everything.
People pleaser and, never sayingno.
And then she would go home toher teenage daughters and she
(08:59):
would be a little bit bombastic.
She was swinging from one placeto the other and neither one was
healthy for her.
She didn't see how her behaviorwas affecting her daughters or
how being, that subservient.
And in the end, she just becamemore confident and self-assured
and willing to say, look, myplate is full.
I'm happy to be the go-toperson, but we need to find
(09:21):
someone else to take thisspecific thing.
Not saying no in a way that isno, I just don't wanna do that,
is finding a way to delegatemore to other people and her to
supervise and give thatresponsibility for people that
were, behind her in the companythat could handle it just as
well.
She wasn't a bad mother, butthere was a certain element of
holding onto control.
(09:42):
It was just really a pleasure towatch herself it was like a
flower blooming.
Beverly (09:45):
So many of us that are high performing overachievers
like myself the sense of controlor the sense of.
People pleasing.
All those things resonate deeplyin my world.
I have a coach and I also have atherapist, and I want to work
through all the problems.
Like I wanna have really goodgoals for work and develop
(10:06):
myself as a leader
Arlene (10:07):
We do check back in as coaches, but that doesn't mean
people always do what they saythey're going to do.
it is an interesting thing to bea coach.
And there's a lot of.
Different realms to it.
So I wasn't saying that I wasn'ttrying to hold my clients
accountable, but they have towant to be held accountable for
sure.
It's also best from myperspective, if they find a
person, a group, or somethingthat they put into place for
(10:29):
them.
So I'm not there.
Accountability buddy?
Beverly (10:32):
What comes to mind when you're talking is the iceberg,
right?
There's like the 10% above andthere's the 90% below.
And we might think it's this,but really it's 10 layers
deeper.
So there might be all kinds ofthings that are happening
underneath, which I thinkcoaches and therapists are great
to help you dig in and get tothe root of some of the issues.
If you're willing to do thework, you cannot pull anybody
(10:52):
across the finish line.
Arlene (10:53):
Is very rewarding.
As we learn and grow as coaches,we learn how to encourage that
out from the clients.
Is a great way to help clientsto go deeper.
Beverly (11:02):
What practices have you used at, shifts for you that
helped you embody the exacttransformation that you offer in
your business?
Arlene (11:10):
Tremendously.
I found a group about 22 yearsago that I just love and it's
like a mentoring group It taughtme all kinds of things that I
can share with the people I workwith.
Turning your inner critic intoan inner coach, how to have
clear, strong and appropriateboundaries, just not physically,
but energetically.
How to have more peace andserenity in your life and get
(11:31):
yourself out of that fight orflight mode, into that rest and
relax mode.
How to really work withgratitude, because gratitude is
really the key to allmanifestation.
I really feel that it'simportant to heal from the
inside out.
If we really get something on afeeling level, then we've got
it.
No one can take it away from us.
Practice makes permanent, as youwere just sharing.
(11:51):
What you were also talking aboutis that we have patterns and
programs that we've taken onfrom when we were younger and
behind all those patterns andprograms we wanted safety and
security to protect ourselves.
If those patterns and programsare coming up to keep us under
this glass ceiling, there mightbe a tremendous amount of trauma
and fear that we need to feeland let go of, and then bring in
(12:12):
more love light and gratitudeinto that new space.
And it is helpful to havesomeone to walk alongside of
you.
Beverly (12:18):
Very scary.
I have quite a bit of traumafrom my youth and it has
certainly informed my highperformance stuff, the
perfectionism, the peoplepleasing.
To me it was like, I know thisis not what my life should look
like.
And the one thing that Irealized, was when I was alone
before I got married and hadkids, I had done some work and I
was in a really great place andI was feeling very balanced.
(12:40):
I got married and all of asudden you have children who are
also a mirror to some of yourstuff.
That I feel so many of myclients, many women,
specifically the container withwhich we live in has been built
by men in this, like moreaggressive, I think a lot of you
said the masculinity and thefemininity, this more aggressive
style of business versus andlike very structured nine to
(13:01):
five I've been saying this a lotlately, Arlene, is that I need a
wife to support me the way I'vesupported my husband, if I had
that, how much further I wouldbe?.
The container with which societyhas created for us, invariably
causes us to have new challengesin this generation.
When you go up against societyand you go up against patriarchy
it's not little.
It's a lot.
(13:21):
And we have to be fortified tobe able to do that.
I love that coaching helpsfortify you in a way to be able
to show up like that.
Arlene (13:29):
I feel like I was born angry.
I used to wear these veryfeminist t-shirts and I've come
to a place now that my vision ismen and women.
Men and women.
Walking hand in hand is equals.
Some of the masculine qualitieshave been really emphasized with
to men by their people that werea few steps ahead of them.
But I love starting with womenbecause, we can be coming from
(13:51):
an empowered place, but usingall of our relationships,
skills, all of our strengths tohelp move things forward and not
try.
I had just let all that anger,let all that frustration go.
And it was really difficult forme as a young attorney because
there was a lot of thatbombastic stuff from the male
attorneys.
If I bring kindness and patienceand understanding and tolerance
(14:13):
on both ends, because both sidesare hurting.
It is easier for men in certainthings to, to move up the
ladder.
As women we also have otherpriorities.
I think we need to honor thosepriorities and not denigrate
ourselves or beat ourselves upfor who we are and not do it to
men either.
How we bring ourselves to thetable with it and not buy into
(14:34):
it or take it personally makes ahuge difference.
Beverly (14:37):
That's a great reframe.
Just redefining what it means tobe a woman We've all done the
best that we could.
In the scenarios that we've beenin, right?
And so what society has createdfor us.
It's about giving ourselvespermission to be more authentic
to what feels good for us andnot feel, that carry the should
suitcase to put the shouldsuitcase down and just what
feels more in alignment for you.
(14:58):
And it may not be what has beencreated in the past.
Think of what actually work lifebalance, hustle culture, I feel
is very dangerous.
I feel like my work should be inbalance with my life and so I
really try to construct my workto create more balance in my
life.
And because I'm an entrepreneur,I have that ability to do that.
Not everyone has that ability.
Arlene (15:20):
I focus on harmony because I started off with
work-life balance because that'swhat everyone used, but it feels
like the scales of justice andwe're never in balance.
We just need to be flexible andadaptive.
Especially as women with what'sgoing on in our life in the
moment, if we have younger kidsversus a kid that's at college.
It's a totally differentscenario of how you can use your
time.
And so the flexibility andadaptability, and I guess the
(15:42):
point of sharing that is thatwomen tend to carry a lot of
guilt and shame and stress forwhat they're doing and how
they're living their life.
And so when we dissipate all ofthat and we honor ourselves for
who we are and where we're at.
Not try to be like someone elseand bring our best gifts forward
and not take things personally.
(16:03):
Just to, to bring that down andto do it in a different way.
Introduce ourselves, and just beourselves and not step into
somebody else's mold of who theythink we should be or how they
think.
we are,
Beverly (16:14):
I love this so much.
Not step into anyone else'smold.
We don't have to do what anybodyelse is doing.
For sure.
So for my listeners, if that isconnecting with you, like you
don't have to do it any otherway, but the way that feels good
for you, like nobody else's moldhas to be the thing you do it
in.
I would love for you to let meknow in the review like that
really connected.
'cause it helps me understandthe things that you really are
(16:36):
struggling with and what reallyis connecting for you and what
you're connecting with and whatyou're dealing with.
I'm gonna shake things up alittle bit.
We're gonna go into our rapidfire round.
All kinds of questions in here.
The First one is, what's beenyour biggest aha moment as an
entrepreneur?
Arlene (16:51):
My biggest aha moment was when I decided not to be a
divorce attorney, lots of peoplesay you can't change what you're
doing in the law it's too hard,blah, blah.
I'm still a young person.
I can drop this and go into thisother.
Business, which I do knowsomething about.
I just need to expand it and sothat other people can say that
we can't be open to newpossibilities.
That's their prison they putthemselves in.
(17:13):
I don't have to do that.
Beverly (17:15):
Yes.
What's something in yourbusiness that brings you pure
joy?
A
Arlene (17:18):
coming together in groups, with professional and
other executive women who areout there, business owners.
When we support each other whenwe vision together, I really do
love that coming togetherlike-minded souls.
And doing things together tolift each other up.
Beverly (17:33):
I feel the exact same way.
Arlene.
What is one marketing trend thatneeds to die already?
Arlene (17:38):
I do get really tired of.
The marketing trends where yousee all these different
commercials the energy feelsreally bombastic, it feels like
it's not the truth.
It would be really lovely if thepeople that, were doing were
really offering something thatwas worthwhile, that could help
everybody.
Because I feel we have to bereally careful out there.
Beverly (17:59):
I feel the same way on that.
What are the three mostimportant ingredients for your
recipe for success?
Arlene (18:05):
Gratitude, patience, and the willingness to just take
(19:19):
risks.
Beverly (19:19):
This kind of goes with that question.
What is one fear you have had toovercome to grow your business?
Arlene (19:26):
My first year in practice, I didn't know what I
was doing.
There was a couple of otherattorneys that had been in
business for a while and theytold me how much money they
made, and I literally didn'thave any clients.
So that was a big fear when Ifirst opened my solo practice
when I was 29.
How am I gonna make money?
How am I gonna survive?
But I think that's pretty commonwith anyone who start something
new.
It was like, oh my God, whathave I done?
Beverly (19:47):
How did you overcome it?
Arlene (19:48):
It was interesting.
I was pregnant, so I had a kindof a nine months before my son
was born, so I would just workas hard as I could.
I started getting clients and Istarted breathing and I started
acknowledging that I wasn'talone.
I was married, I had a roof overmy head and food on my plate.
I wasn't gonna go anywhere.
I was gonna make enough money toat least cover my expenses and
(20:08):
more, and not have ridiculousexpectations, which are really
judgments on myself.
As I was a pregnant professionalwoman, my first year opening my
business, I was gonna breathetake a step back, and do the
best that I can do with what Ihad.
Beverly (20:20):
Yes, I love that so much, the best that you can and
breathe.
All those things are soimportant.
I feel the same way.
Like thankfully, my husbandcould support us, I did have
some room to breathe, which wasa gift that my husband's career
gave me in that process.
What was the moment you realizedyour business was successful?
Arlene (20:41):
When I left domestic relations law, I went into
commercial law and I went up toa meeting in Chicago everything
blossomed from there.
I was traveling around thecountry, going to all these
meetings and meeting people andgetting all this business, and I
just felt wow.
This feels like success.
Not only are these peoplebecoming my family,'cause I've
seen them in all these meetings,but I'm sending them business.
(21:02):
They're sending me business.
And that feels like a successbecause we are helping
businesses collect their debtsand be paid for their services
and products.
Beverly (21:09):
You going to these events and showing up and making
these relationships has beenkind of part of your secret to
success in some ways.
How do you show up andconsistently keep your energy
for you too?
Arlene (21:20):
Well, I have a daily yoga practice.
I also have a daily meditationpractice and a gratitude
practice.
So I do things to help myselfstay balanced and healed.
I'm lucky that I have a son andtwo step kids and three
grandkids all close by.
So it, it helps to have, thatkind of love and support.
I've always taken the action oftaking care of myself and I got
(21:41):
a lot of flack for it.
I always found ways to have anoutlet for stress.
Otherwise it would sort of buildup in my body.
I always stay on more of like ahigh protein diet so that I
don't have a lot of the thingspeople my age have, which is
arthritis and digestive issues.
There's a lot of joy.
It's not like it's a it's, hardto do.
There's joy going to my yogacommunity.
(22:01):
I don't care if I'm the secondoldest person in the school.
There's joy in getting out innature in Colorado.
There's joy in being with afamily.
So my way doesn't have to beyour way.
I'm talking to everyone'swatching this, whatever lights
your heart up and makes you singand helps you to drop stress.
Anxiety, overwhelm.
It's important to integrate thatinto your life.
Beverly (22:21):
Yes.
So kind of speaking ofsustainability and like in that
kind of frame, has there beensomething that you've let go of
or delegated that made yourbusiness feel more sustainable
in that?
Arlene (22:31):
There was some sort of coaching session that I was on.
It's what are the things youreally hate to do?
Yeah.
And so I am more and moredelegating'cause I, in the law,
I always had people working forme.
Going out and coaching andchanging exactly what I'm doing
and coming into new phases.
But I find people that can helpme do the things that I really
hate to do, so that I can focuson what really makes my heart
(22:53):
sing.
Beverly (22:54):
more joy, more of the things we call'em, the drivers
and the drainers.
what drives your passion andwhat drains your soul?
what are those things and how doyou either automate them,
systemize them off of them ordelegate them to a vendor, or
even just get rid of them?
Do you really need to do thatthing?
You're stressing out about?
Is it close enough to the moneyto make you have to do it?
Because some people just get inthe habit of doing these things
(23:16):
that drive them crazy forwhatever reason.
I don't know why we do that toourselves, what we do it Okay.
The next session includes mymagic wand.
It helps us travel back in timeand forward in time.
When I wave my wand, we're gonnago back to 18-year-old Arlene,
and we're gonna ask her, what isone piece of advice that you
would give her that you wish shehad known.
But, you know, now
Arlene (23:36):
I had urgency.
I had a lot more urgency about,making good grades and being
able to get into law school.
I also had.
Urgency about, being in arelationship.
I would've said, look, yes, youwanna do your best in school so
that you can get in law school,but it doesn't have to encompass
your whole life.
And maybe, you need to step backand breathe and travel and do
(23:57):
some fun things in there thatyou have an opportunity to
experience more of life and notrush into anything when it comes
to relationships.
Beverly (24:06):
That's really good advice.
What would Arlene say about youtoday?
What would she say about you?
How you've evolved where you'reat now?.
Arlene (24:14):
It's like, how did you get so old?
No, I remember looking at mystep grandmother, died when I
was 54.
And my grandfather, my father'sfather remarried right away.
And I remember her sayingsomething to me, when you get
older, and I was like 10 at thetime, and what came out of my
mouth, it shouldn't happen, waslike, I am never gonna be that
old.
Well, there you go.
What would she say about me?
(24:35):
I guess she would say that thankyou for being such an avid
learner.
I've always, I'm always learningand growing.
I really love it.
Not everything don't make melearn mechanics of how to work a
car or something like that, orhow to do taxes.
I don't like working with,that's not my forte.
It's really cool all the thingsthat you're into and that you
studied and you grew with andthat I don't know that you're
not afraid to be your ownperson.
(24:56):
I think she was really afraid tobe your own person and let
people see her, she wanted to beperceived a certain way.
Maybe she said that to me.
I don't know.
I have no idea.
Beverly (25:06):
Yeah.
Okay.
So I'm gonna wave my wand andwe're gonna go into the future,
far into the future, and we'regoing to be at your eulogy.
What are people going to sayabout Arlene and the impact
you've made in the world?
Oh.
Arlene (25:23):
I would just hope that people would say that, she just,
was there and was kind, and shelistened when nobody else would
listen and she didn't try totell me what to do or how to be.
She just really helped me to beokay with being who I was.
Beverly (25:37):
That's a great legacy.
It's a thing we all shouldstrive for is just to be who I,
who you are in this world,right?
And maybe be, bring some morekindness to it, which would be
nice.
Especially right now, I feellike we could all use some more
kindness.
Arlene (25:49):
Yeah.
Beverly (25:49):
So good.
Okay, so I'm gonna wave my lineand we're coming back to the
present time.
And the real question the.
Magical tip I would love for youto share today is what does
being, wickedly branded mean toyou?
How do you specifically show upas wickedly branded?
And what's some advice for ourlisteners to be more wickedly
(26:10):
branded?
Arlene (26:11):
Well, wickedly branded feels like it has that magic
theory dust.
It's not evil.
It's like, whoa, baby, look atthis.
I think we can all do that inour own unique way.
Some people are much more, Icall myself a closet introvert.
I can go out there and do allthat stuff with the world, but I
really like my privacy and quiettime too.
So I really feel that, whateverour brand is.
(26:31):
Whatever our wickedly brandedbrand is that it has to be from
the heart something that reallyresonates with us.
So that we can like, look at ourwebsite, love that branding, and
then that sort of goes out intothe world.
Beverly (26:43):
What is a tip for people to, for listeners to be
more wickedly branded, in thecoaching world, what is a tip
that kinda relates to that?
How can they show up morewickedly branded?
Arlene (26:52):
I think it's just giving ourselves permission to be who
we are.
You know, we need to bring inthat kindness, patience,
tolerance when we're dealingwith ourselves and others.
But it's okay to step out and bewho we uniquely are.
We don't necessarily have to sayit to the world, but instead of
being all contracted, we holdlike a big judgment, speak free
space of gratitude or love, orwhatever sacred quality you
(27:13):
want, and.
Just be okay to take up thatspace and be ourselves.
Beverly (27:18):
Yes, yes.
Listen to Arlene.
She's so right.
Take up that space.
Truly, you, we spend so muchtime, I think, worried about
what others think of us.
I learned a phrase a long timeago that some will, some won't.
So what, like some will totallyget it and love you and some
won't, and it's okay.
So what, move on and only spendyour energy on the people who
are connecting to you.
that's okay.
You don't have to be there foreveryone.
(27:40):
So, great advice to be wickedlybranded Arlene.
Where can our listeners learnmore about you?
What you have coming?
I know you got a couple ofthings in the works, and connect
with you.
Arlene (27:50):
Right.
Well, my, my website is andArlene Cohen, you can find me
anywhere on the internet'cause Ithink I'm the only one.
and what's coming is that I'mgoing to be after the first of
the year, and I think I'm gonnado something in December as
well.
I'm going to have.
Bring together a tribe of women,who are interested in letting go
of stress, anxiety, overwhelm,and stepping into more serenity
(28:12):
and peace.
Be like a mastermind support.
Here we are for each other,here's what we can do to do
that.
Where I bring all the skills andabilities from all the years I
have, to everybody.
So that's gonna be coming out.
I'll probably be putting it out.
I'm doing videos now to helpsupport that, just to bring
information out there if you'reon, LinkedIn or Instagram or X
(28:32):
and, if you're interested, getin touch with me.
Otherwise, just look out forthose videos and it will be
coming after the first of theyear.
Beverly (28:38):
Oh, thank you so much, Arlene, for joining us today.
I really appreciate it.
Arlene (28:42):
Thank you for having me.
Beverly (28:43):
So my listeners, this has been such a good
conversation to remind us to bemore in gratitude, to be more
calm, to be more accepting ofourselves, and that maybe you
need a little help in doing someof that stuff.
So I hope that today's episodehas lit a little bit of a fire
underneath you, gave you somenew ideas.
(29:03):
Maybe just inspired you to takesome small action forward
because here's what's soimportant.
Your message matters.
Your work matters, and the worldneeds you.
We wanna hear what you have tosay and how you wanna impact the
world.
So marketing isn't just aboutvisibility, it's about impact.
It's about connecting with theright people.
(29:24):
It's about.
Connecting in a way that feelsso much truer to you and in
alignment to you.
So please keep showing up as youkeep sharing your brilliance and
keep making magic in the world.
And hey, if you ever feel stuck,know that you don't have to do
it alone.
Arlene and I are here to helpyou turn that spark into a
wildfire for yourself and foryour business.
(29:45):
And until next time, dare to bewickedly branded.
Did you know that even high achieving professionals
often struggle to balancesuccess with enter peace?
I think probably more than mosthigh achieving professionals
need you the most.
Today's guest knows better thananyone.
She went from building two lawfirms to guiding women and
leaders into harmony,confidence, and transformation.
I'm your host, Beverly Cornell.
I'm the founder and fairygodmother of brand clarity.
Here at Wickedly Branded, we'vehelped hundreds of overwhelmed
(00:34):
overachieving consultants,creatives, and coaches awaken
their brand magic and boldlybring their marketing to life so
that they feel more confidentand attract their absolute
favorite and most profitableclients.
Today I am joined by theinspiring Arlene Cohen Miller.
She is the CEO of JewelConsultancy.
She's a work life harmony andleadership coach, a
(00:56):
transformational mentor, and aprofessional certified coach
with the International CoachingFederation and a former.
attorney but she's also beenfeatured on over a hundred
podcasts and is now expandingher mission into keynote
speaking.
Welcome, Arlene.
Arlene (01:10):
Thank you.
I'm really glad to be here.
Beverly (01:12):
I'm so excited.
About how you go from the lawyerto a transformational coach.
I feel like that's just injuxtaposition of each other.
Let's go back to the beginningof your entrepreneurial journey.
What led you to start yourbusiness and what did those
early days look like for you?
Arlene (01:26):
First of all, I'm still an attorney.
I just don't practice anymore.
It took me too long to get thatcertification, so I still have
it my journey started as anattorney when I was 15.
I got this inspiration and Itold my mom and dad, I said, I'm
gonna be an attorney.
And there weren't any attorneysin my family.
I just felt like this is whatyou're gonna do, make it happen.
that was the beginning of it.
I went to college, I went to lawschool, and after being out of
(01:51):
law school for about three and ahalf years, I'd worked primarily
for a solo practitioner who wassharing office space with other
people.
I opened my own business.
I had moved from Louisville,Kentucky where I was born and
raised up to Cleveland, Ohio.
I found a storefront office withtwo other attorneys, an
employment agency and a retiredPA that was a pastor and had
(02:12):
started his own collectionbusiness.
Not at its attorney, but justhelping with people with
packages to collect money that'swere due and owing to them.
I started off as a divorce childcustody visitation attorney and
also doing some collection workfrom the legal end When I first
started practicing, a monthafter I found out, Hey, you're
pregnant.
(02:33):
So all my tribe was in Kentucky,my family, my business contacts,
so I had to build a new one.
And when my son was nine, I soldmy practice in Lakewood, Ohio, a
western suburb of Cleveland and.
Moved to Longmont, Colorado, asuburb of Denver.
I bought into a small firm as apartner, and they were doing
(02:56):
only collection law because Ihad previously gotten totally
burnt out with family law.
It's a very difficult area of alaw to be in on a day-to-day
basis.
People at their worst, all sortsof
Beverly (03:07):
absolutely,
Arlene (03:08):
problems, ending a marriage.
with kids, a lot of'em, andother problems in their family
life.
I decided, it wasn't my cup oftea.
I moved to Longmont, Colorado,which is a separate town.
And was an attorney in that firmfor years, a partner, and I
loved it.
About nine years ago, we sold apractice and that's when, I
opened Jewel Consultancyfull-time basis coaching and
(03:31):
mentoring.
Beverly (03:31):
Sadly, I'm very familiar with the family
attorney world.
My husband was married beforeand has a child, we spent a lot
of time in court.
Plus we also adopted from fostercare, so we have some
familiarity with the world that,with which you come from and how
high stress and emotional it canbe.
I can't imagine being in thatworld on a regular basis.
That was definitely part of mymessy middle was some of that
(03:52):
stuff even as a foster caresystem, the stories, I mean it's
just, it's heartbreaking andheart wrenching.
I imagine that has informed youas a coach, like your empathy
and compassion.
'cause you understand the heartof it all.
Arlene (04:03):
I was appointed by the court, at a certain point to
represent children in divorceswhere one or both parents had
drug or alcohol problems or hadproblems with not being fit.
I didn't have a diploma intransformational counseling at
that point.
I didn't have the coaching, Iwas young, I graduated law
school at 25, so I was 29 it wasa rude awakening.
(04:24):
That was all that kind of stuffwhere it's where are your
priorities?
The priorities need to be thechildren because the rule of
law, is what is in the bestinterest of these children as a
child.
It was difficult.
Beverly (04:35):
The foster care system is really designed for
unification.
So they're trying to get themback to their homes.
It's just heartbreaking.
Some of the stories you hear.
There's a lot of tragedy withchildren and parents just not
doing the right thing and sadlyI cannot imagine working in that
space.
How do you leave that at work?
I don't think it would staythere for me.
It would be very hard.
Arlene (04:55):
I didn't have the skills or abilities I have now in, I
decided to go just into thecollection law that is business,
which was about helpingbusinesses collect their debts,
which was fun.
And sometimes you could workthings out or sometimes you just
have to, go after their assets.
When I did stop, I must havegotten more requests to do
anything to do with family lawthan I had like in the past
year.
(05:15):
Some people say, that's auniverse thing that you should
do it.
And I'm like, no, this is auniverse thing.
Are you sure?
Beverly (05:20):
And I
Arlene (05:20):
sent it to other attorneys and it's the best
thing that I did for myself.
Beverly (05:24):
I think that's powerful because I said yes to a lot of
things in my business thatdidn't serve me well.
Initially, then I learned thepower of no and boundaries it is
scary at first to say no, butonce you know, you're very
empowered and it's liberating tosay no.
So that process for you was no Ireally don't wanna do this.
That only affirmed what you werebelieving in yourself and what
(05:46):
was better for you to get you onthis path.
as you started this new businessattorneys exist as their own
business.
How was it different steppingout as a coach and how did you
build your brand as a coach?
How was that transformation?
Arlene (05:59):
What I've done is I've integrated the law and coaching
a lot of what I do with thatserenity and calm assurance and
helping people to work from theinside out.
I've been on a spiritual pathfor a very long time, since my
son was, about three when I gotdivorced.
He's developed some A DHD I wenton this journey to help him
heal.
And a lot of that informed thecoaching practice and the
(06:21):
mentoring that I do.
Also I love teaching andfacilitating people to how to
negotiate when you're reallylistening to other people and
integrating the masculine andthe feminine in a way that is
not one side or the other.
I found a way to, bring all ofmy, learning, all of my
experiences as an attorney intocoaching.
Standing on my shoulders when itcomes to creating that more
(06:42):
serenity and transformation inyour life.
Coaching's more about, you'rethe expert and I'm walking
alongside of you and how tobuild that serenity and peace in
your life.
My experiences as an attorneyand my education as an attorney
and a coach and a mentor, I'vejust brought it all forward to
be a part of what I bring.
So I don't believe in cuttingoff something.
Beverly (07:04):
So how did you build your brand from that?
Talk about how you developedyour brand when you were first
starting.
Arlene (07:09):
my brand name does seem like it's a download as well
because it feels like the Jeweland the diamond is, there's all
different sides of it and theyall are part of the whole, the
coaching, the mentoring, thefacilitating the workshops, all
come together.
The name Jewel Consultancy andI'm like, okay, that's my name.
I just went with what feltright.
Beverly (07:27):
I think it's a work in progress because just like
coaching you, it's an ongoingdevelopment of the work.
Marketing's never really doneeither.
You are evolving as anentrepreneur all the time.
So it should never really bedone.
It should be a work in progressall the time.
Talk about your niche?
What kind of transformation doyou give them?
(07:48):
And give me an story that youreally connected to that you saw
the transformation and saw theresult.
Arlene (07:54):
I work with professional executive women, but I also go
into law firms where, it's notjust women.
When I'm doing, how to negotiatefrom the heart with executive
presence.
I also work with tech companiesas well.
It's not gonna be just women, Ido have spaces where it's just
professional and executive womenbecause I feel like.
I understand them.
I got pregnant a month after Iopened my first law firm.
(08:17):
So the first year, I got biggerand then I had to, figure out a
way to run a business and be amother.
And that's another reason that Ijoined the Colorado Women's Bar
Association.
I'm the only grandmother there,but I do bring some wisdom to
the situation that, there is away to make it all work out and
stop being so hard on ourselves.
I have so many amazing clients,one story that I really love is
(08:39):
that, I had a really high endworking mother.
She wasn't at the top of thetier she had to answer to some
people and she was foundherself.
Reverting to old patterns andprograms from childhood being a
little bit of a doormat andsaying yes to everything.
People pleaser and, never sayingno.
And then she would go home toher teenage daughters and she
(08:59):
would be a little bit bombastic.
She was swinging from one placeto the other and neither one was
healthy for her.
She didn't see how her behaviorwas affecting her daughters or
how being, that subservient.
And in the end, she just becamemore confident and self-assured
and willing to say, look, myplate is full.
I'm happy to be the go-toperson, but we need to find
(09:21):
someone else to take thisspecific thing.
Not saying no in a way that isno, I just don't wanna do that,
is finding a way to delegatemore to other people and her to
supervise and give thatresponsibility for people that
were, behind her in the companythat could handle it just as
well.
She wasn't a bad mother, butthere was a certain element of
holding onto control.
(09:42):
It was just really a pleasure towatch herself it was like a
flower blooming.
Beverly (09:45):
So many of us that are high performing overachievers
like myself the sense of controlor the sense of.
People pleasing.
All those things resonate deeplyin my world.
I have a coach and I also have atherapist, and I want to work
through all the problems.
Like I wanna have really goodgoals for work and develop
(10:06):
myself as a leader
Arlene (10:07):
We do check back in as coaches, but that doesn't mean
people always do what they saythey're going to do.
it is an interesting thing to bea coach.
And there's a lot of.
Different realms to it.
So I wasn't saying that I wasn'ttrying to hold my clients
accountable, but they have towant to be held accountable for
sure.
It's also best from myperspective, if they find a
person, a group, or somethingthat they put into place for
(10:29):
them.
So I'm not there.
Accountability buddy?
Beverly (10:32):
What comes to mind when you're talking is the iceberg,
right?
There's like the 10% above andthere's the 90% below.
And we might think it's this,but really it's 10 layers
deeper.
So there might be all kinds ofthings that are happening
underneath, which I thinkcoaches and therapists are great
to help you dig in and get tothe root of some of the issues.
If you're willing to do thework, you cannot pull anybody
(10:52):
across the finish line.
Arlene (10:53):
Is very rewarding.
As we learn and grow as coaches,we learn how to encourage that
out from the clients.
Is a great way to help clientsto go deeper.
Beverly (11:02):
What practices have you used at, shifts for you that
helped you embody the exacttransformation that you offer in
your business?
Arlene (11:10):
Tremendously.
I found a group about 22 yearsago that I just love and it's
like a mentoring group It taughtme all kinds of things that I
can share with the people I workwith.
Turning your inner critic intoan inner coach, how to have
clear, strong and appropriateboundaries, just not physically,
but energetically.
How to have more peace andserenity in your life and get
(11:31):
yourself out of that fight orflight mode, into that rest and
relax mode.
How to really work withgratitude, because gratitude is
really the key to allmanifestation.
I really feel that it'simportant to heal from the
inside out.
If we really get something on afeeling level, then we've got
it.
No one can take it away from us.
Practice makes permanent, as youwere just sharing.
(11:51):
What you were also talking aboutis that we have patterns and
programs that we've taken onfrom when we were younger and
behind all those patterns andprograms we wanted safety and
security to protect ourselves.
If those patterns and programsare coming up to keep us under
this glass ceiling, there mightbe a tremendous amount of trauma
and fear that we need to feeland let go of, and then bring in
(12:12):
more love light and gratitudeinto that new space.
And it is helpful to havesomeone to walk alongside of
you.
Beverly (12:18):
Very scary.
I have quite a bit of traumafrom my youth and it has
certainly informed my highperformance stuff, the
perfectionism, the peoplepleasing.
To me it was like, I know thisis not what my life should look
like.
And the one thing that Irealized, was when I was alone
before I got married and hadkids, I had done some work and I
was in a really great place andI was feeling very balanced.
(12:40):
I got married and all of asudden you have children who are
also a mirror to some of yourstuff.
That I feel so many of myclients, many women,
specifically the container withwhich we live in has been built
by men in this, like moreaggressive, I think a lot of you
said the masculinity and thefemininity, this more aggressive
style of business versus andlike very structured nine to
(13:01):
five I've been saying this a lotlately, Arlene, is that I need a
wife to support me the way I'vesupported my husband, if I had
that, how much further I wouldbe?.
The container with which societyhas created for us, invariably
causes us to have new challengesin this generation.
When you go up against societyand you go up against patriarchy
it's not little.
It's a lot.
(13:21):
And we have to be fortified tobe able to do that.
I love that coaching helpsfortify you in a way to be able
to show up like that.
Arlene (13:29):
I feel like I was born angry.
I used to wear these veryfeminist t-shirts and I've come
to a place now that my vision ismen and women.
Men and women.
Walking hand in hand is equals.
Some of the masculine qualitieshave been really emphasized with
to men by their people that werea few steps ahead of them.
But I love starting with womenbecause, we can be coming from
(13:51):
an empowered place, but usingall of our relationships,
skills, all of our strengths tohelp move things forward and not
try.
I had just let all that anger,let all that frustration go.
And it was really difficult forme as a young attorney because
there was a lot of thatbombastic stuff from the male
attorneys.
If I bring kindness and patienceand understanding and tolerance
(14:13):
on both ends, because both sidesare hurting.
It is easier for men in certainthings to, to move up the
ladder.
As women we also have otherpriorities.
I think we need to honor thosepriorities and not denigrate
ourselves or beat ourselves upfor who we are and not do it to
men either.
How we bring ourselves to thetable with it and not buy into
(14:34):
it or take it personally makes ahuge difference.
Beverly (14:37):
That's a great reframe.
Just redefining what it means tobe a woman We've all done the
best that we could.
In the scenarios that we've beenin, right?
And so what society has createdfor us.
It's about giving ourselvespermission to be more authentic
to what feels good for us andnot feel, that carry the should
suitcase to put the shouldsuitcase down and just what
feels more in alignment for you.
(14:58):
And it may not be what has beencreated in the past.
Think of what actually work lifebalance, hustle culture, I feel
is very dangerous.
I feel like my work should be inbalance with my life and so I
really try to construct my workto create more balance in my
life.
And because I'm an entrepreneur,I have that ability to do that.
Not everyone has that ability.
Arlene (15:20):
I focus on harmony because I started off with
work-life balance because that'swhat everyone used, but it feels
like the scales of justice andwe're never in balance.
We just need to be flexible andadaptive.
Especially as women with what'sgoing on in our life in the
moment, if we have younger kidsversus a kid that's at college.
It's a totally differentscenario of how you can use your
time.
And so the flexibility andadaptability, and I guess the
(15:42):
point of sharing that is thatwomen tend to carry a lot of
guilt and shame and stress forwhat they're doing and how
they're living their life.
And so when we dissipate all ofthat and we honor ourselves for
who we are and where we're at.
Not try to be like someone elseand bring our best gifts forward
and not take things personally.
(16:03):
Just to, to bring that down andto do it in a different way.
Introduce ourselves, and just beourselves and not step into
somebody else's mold of who theythink we should be or how they
think.
we are,
Beverly (16:14):
I love this so much.
Not step into anyone else'smold.
We don't have to do what anybodyelse is doing.
For sure.
So for my listeners, if that isconnecting with you, like you
don't have to do it any otherway, but the way that feels good
for you, like nobody else's moldhas to be the thing you do it
in.
I would love for you to let meknow in the review like that
really connected.
'cause it helps me understandthe things that you really are
(16:36):
struggling with and what reallyis connecting for you and what
you're connecting with and whatyou're dealing with.
I'm gonna shake things up alittle bit.
We're gonna go into our rapidfire round.
All kinds of questions in here.
The First one is, what's beenyour biggest aha moment as an
entrepreneur?
Arlene (16:51):
My biggest aha moment was when I decided not to be a
divorce attorney, lots of peoplesay you can't change what you're
doing in the law it's too hard,blah, blah.
I'm still a young person.
I can drop this and go into thisother.
Business, which I do knowsomething about.
I just need to expand it and sothat other people can say that
we can't be open to newpossibilities.
That's their prison they putthemselves in.
(17:13):
I don't have to do that.
Beverly (17:15):
Yes.
What's something in yourbusiness that brings you pure
joy?
A
Arlene (17:18):
coming together in groups, with professional and
other executive women who areout there, business owners.
When we support each other whenwe vision together, I really do
love that coming togetherlike-minded souls.
And doing things together tolift each other up.
Beverly (17:33):
I feel the exact same way.
Arlene.
What is one marketing trend thatneeds to die already?
Arlene (17:38):
I do get really tired of.
The marketing trends where yousee all these different
commercials the energy feelsreally bombastic, it feels like
it's not the truth.
It would be really lovely if thepeople that, were doing were
really offering something thatwas worthwhile, that could help
everybody.
Because I feel we have to bereally careful out there.
Beverly (17:59):
I feel the same way on that.
What are the three mostimportant ingredients for your
recipe for success?
Arlene (18:05):
Gratitude, patience, and the willingness to just take
(19:19):
risks.
Beverly (19:19):
This kind of goes with that question.
What is one fear you have had toovercome to grow your business?
Arlene (19:26):
My first year in practice, I didn't know what I
was doing.
There was a couple of otherattorneys that had been in
business for a while and theytold me how much money they
made, and I literally didn'thave any clients.
So that was a big fear when Ifirst opened my solo practice
when I was 29.
How am I gonna make money?
How am I gonna survive?
But I think that's pretty commonwith anyone who start something
new.
It was like, oh my God, whathave I done?
Beverly (19:47):
How did you overcome it?
Arlene (19:48):
It was interesting.
I was pregnant, so I had a kindof a nine months before my son
was born, so I would just workas hard as I could.
I started getting clients and Istarted breathing and I started
acknowledging that I wasn'talone.
I was married, I had a roof overmy head and food on my plate.
I wasn't gonna go anywhere.
I was gonna make enough money toat least cover my expenses and
(20:08):
more, and not have ridiculousexpectations, which are really
judgments on myself.
As I was a pregnant professionalwoman, my first year opening my
business, I was gonna breathetake a step back, and do the
best that I can do with what Ihad.
Beverly (20:20):
Yes, I love that so much, the best that you can and
breathe.
All those things are soimportant.
I feel the same way.
Like thankfully, my husbandcould support us, I did have
some room to breathe, which wasa gift that my husband's career
gave me in that process.
What was the moment you realizedyour business was successful?
Arlene (20:41):
When I left domestic relations law, I went into
commercial law and I went up toa meeting in Chicago everything
blossomed from there.
I was traveling around thecountry, going to all these
meetings and meeting people andgetting all this business, and I
just felt wow.
This feels like success.
Not only are these peoplebecoming my family,'cause I've
seen them in all these meetings,but I'm sending them business.
(21:02):
They're sending me business.
And that feels like a successbecause we are helping
businesses collect their debtsand be paid for their services
and products.
Beverly (21:09):
You going to these events and showing up and making
these relationships has beenkind of part of your secret to
success in some ways.
How do you show up andconsistently keep your energy
for you too?
Arlene (21:20):
Well, I have a daily yoga practice.
I also have a daily meditationpractice and a gratitude
practice.
So I do things to help myselfstay balanced and healed.
I'm lucky that I have a son andtwo step kids and three
grandkids all close by.
So it, it helps to have, thatkind of love and support.
I've always taken the action oftaking care of myself and I got
(21:41):
a lot of flack for it.
I always found ways to have anoutlet for stress.
Otherwise it would sort of buildup in my body.
I always stay on more of like ahigh protein diet so that I
don't have a lot of the thingspeople my age have, which is
arthritis and digestive issues.
There's a lot of joy.
It's not like it's a it's, hardto do.
There's joy going to my yogacommunity.
(22:01):
I don't care if I'm the secondoldest person in the school.
There's joy in getting out innature in Colorado.
There's joy in being with afamily.
So my way doesn't have to beyour way.
I'm talking to everyone'swatching this, whatever lights
your heart up and makes you singand helps you to drop stress.
Anxiety, overwhelm.
It's important to integrate thatinto your life.
Beverly (22:21):
Yes.
So kind of speaking ofsustainability and like in that
kind of frame, has there beensomething that you've let go of
or delegated that made yourbusiness feel more sustainable
in that?
Arlene (22:31):
There was some sort of coaching session that I was on.
It's what are the things youreally hate to do?
Yeah.
And so I am more and moredelegating'cause I, in the law,
I always had people working forme.
Going out and coaching andchanging exactly what I'm doing
and coming into new phases.
But I find people that can helpme do the things that I really
hate to do, so that I can focuson what really makes my heart
(22:53):
sing.
Beverly (22:54):
more joy, more of the things we call'em, the drivers
and the drainers.
what drives your passion andwhat drains your soul?
what are those things and how doyou either automate them,
systemize them off of them ordelegate them to a vendor, or
even just get rid of them?
Do you really need to do thatthing?
You're stressing out about?
Is it close enough to the moneyto make you have to do it?
Because some people just get inthe habit of doing these things
(23:16):
that drive them crazy forwhatever reason.
I don't know why we do that toourselves, what we do it Okay.
The next session includes mymagic wand.
It helps us travel back in timeand forward in time.
When I wave my wand, we're gonnago back to 18-year-old Arlene,
and we're gonna ask her, what isone piece of advice that you
would give her that you wish shehad known.
But, you know, now
Arlene (23:36):
I had urgency.
I had a lot more urgency about,making good grades and being
able to get into law school.
I also had.
Urgency about, being in arelationship.
I would've said, look, yes, youwanna do your best in school so
that you can get in law school,but it doesn't have to encompass
your whole life.
And maybe, you need to step backand breathe and travel and do
(23:57):
some fun things in there thatyou have an opportunity to
experience more of life and notrush into anything when it comes
to relationships.
Beverly (24:06):
That's really good advice.
What would Arlene say about youtoday?
What would she say about you?
How you've evolved where you'reat now?.
Arlene (24:14):
It's like, how did you get so old?
No, I remember looking at mystep grandmother, died when I
was 54.
And my grandfather, my father'sfather remarried right away.
And I remember her sayingsomething to me, when you get
older, and I was like 10 at thetime, and what came out of my
mouth, it shouldn't happen, waslike, I am never gonna be that
old.
Well, there you go.
What would she say about me?
(24:35):
I guess she would say that thankyou for being such an avid
learner.
I've always, I'm always learningand growing.
I really love it.
Not everything don't make melearn mechanics of how to work a
car or something like that, orhow to do taxes.
I don't like working with,that's not my forte.
It's really cool all the thingsthat you're into and that you
studied and you grew with andthat I don't know that you're
not afraid to be your ownperson.
(24:56):
I think she was really afraid tobe your own person and let
people see her, she wanted to beperceived a certain way.
Maybe she said that to me.
I don't know.
I have no idea.
Beverly (25:06):
Yeah.
Okay.
So I'm gonna wave my wand andwe're gonna go into the future,
far into the future, and we'regoing to be at your eulogy.
What are people going to sayabout Arlene and the impact
you've made in the world?
Oh.
Arlene (25:23):
I would just hope that people would say that, she just,
was there and was kind, and shelistened when nobody else would
listen and she didn't try totell me what to do or how to be.
She just really helped me to beokay with being who I was.
Beverly (25:37):
That's a great legacy.
It's a thing we all shouldstrive for is just to be who I,
who you are in this world,right?
And maybe be, bring some morekindness to it, which would be
nice.
Especially right now, I feellike we could all use some more
kindness.
Arlene (25:49):
Yeah.
Beverly (25:49):
So good.
Okay, so I'm gonna wave my lineand we're coming back to the
present time.
And the real question the.
Magical tip I would love for youto share today is what does
being, wickedly branded mean toyou?
How do you specifically show upas wickedly branded?
And what's some advice for ourlisteners to be more wickedly
(26:10):
branded?
Arlene (26:11):
Well, wickedly branded feels like it has that magic
theory dust.
It's not evil.
It's like, whoa, baby, look atthis.
I think we can all do that inour own unique way.
Some people are much more, Icall myself a closet introvert.
I can go out there and do allthat stuff with the world, but I
really like my privacy and quiettime too.
So I really feel that, whateverour brand is.
(26:31):
Whatever our wickedly brandedbrand is that it has to be from
the heart something that reallyresonates with us.
So that we can like, look at ourwebsite, love that branding, and
then that sort of goes out intothe world.
Beverly (26:43):
What is a tip for people to, for listeners to be
more wickedly branded, in thecoaching world, what is a tip
that kinda relates to that?
How can they show up morewickedly branded?
Arlene (26:52):
I think it's just giving ourselves permission to be who
we are.
You know, we need to bring inthat kindness, patience,
tolerance when we're dealingwith ourselves and others.
But it's okay to step out and bewho we uniquely are.
We don't necessarily have to sayit to the world, but instead of
being all contracted, we holdlike a big judgment, speak free
space of gratitude or love, orwhatever sacred quality you
(27:13):
want, and.
Just be okay to take up thatspace and be ourselves.
Beverly (27:18):
Yes, yes.
Listen to Arlene.
She's so right.
Take up that space.
Truly, you, we spend so muchtime, I think, worried about
what others think of us.
I learned a phrase a long timeago that some will, some won't.
So what, like some will totallyget it and love you and some
won't, and it's okay.
So what, move on and only spendyour energy on the people who
are connecting to you.
that's okay.
You don't have to be there foreveryone.
(27:40):
So, great advice to be wickedlybranded Arlene.
Where can our listeners learnmore about you?
What you have coming?
I know you got a couple ofthings in the works, and connect
with you.
Arlene (27:50):
Right.
Well, my, my website is andArlene Cohen, you can find me
anywhere on the internet'cause Ithink I'm the only one.
and what's coming is that I'mgoing to be after the first of
the year, and I think I'm gonnado something in December as
well.
I'm going to have.
Bring together a tribe of women,who are interested in letting go
of stress, anxiety, overwhelm,and stepping into more serenity
(28:12):
and peace.
Be like a mastermind support.
Here we are for each other,here's what we can do to do
that.
Where I bring all the skills andabilities from all the years I
have, to everybody.
So that's gonna be coming out.
I'll probably be putting it out.
I'm doing videos now to helpsupport that, just to bring
information out there if you'reon, LinkedIn or Instagram or X
(28:32):
and, if you're interested, getin touch with me.
Otherwise, just look out forthose videos and it will be
coming after the first of theyear.
Beverly (28:38):
Oh, thank you so much, Arlene, for joining us today.
I really appreciate it.
Arlene (28:42):
Thank you for having me.
Beverly (28:43):
So my listeners, this has been such a good
conversation to remind us to bemore in gratitude, to be more
calm, to be more accepting ofourselves, and that maybe you
need a little help in doing someof that stuff.
So I hope that today's episodehas lit a little bit of a fire
underneath you, gave you somenew ideas.
(29:03):
Maybe just inspired you to takesome small action forward
because here's what's soimportant.
Your message matters.
Your work matters, and the worldneeds you.
We wanna hear what you have tosay and how you wanna impact the
world.
So marketing isn't just aboutvisibility, it's about impact.
It's about connecting with theright people.
(29:24):
It's about.
Connecting in a way that feelsso much truer to you and in
alignment to you.
So please keep showing up as youkeep sharing your brilliance and
keep making magic in the world.
And hey, if you ever feel stuck,know that you don't have to do
it alone.
Arlene and I are here to helpyou turn that spark into a
wildfire for yourself and foryour business.
(29:45):
And until next time, dare to bewickedly branded.
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