Part 3: Overwhelmed To Aligned: Simplify Your Brand | Beverly Cornell

Send us a text

Check out Part 1 and Part 2!

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In the final episode of Season 5, we bring everything full circle with momentum—the game-changing ingredient that makes your brand magic unstoppable. Now that you've got clarity and confidence, it’s time to turn it all into action. Momentum is the key that turns your vision into reality and helps you fly higher than ever before. Join me, Beverly Cornell, as I walk you through the magic of momentum and how to create unstoppable unicorn-like confidence.

Three Key  Marketing Topics Discussed:

1. Clarity Meets Confidence: Learn how clarity and confidence form the foundation for momentum in your business.
2. Perfection is the Enemy of Progress: Discover why striving for perfection can hold you back from creating true momentum.
3. Momentum Over Perfection: Small, consistent actions lead to bigger results. It’s all about moving forward, no matter how small the steps.

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Episode Transcript

Beverly (00:11):
You know how sometimes you feel like you're just about
to break through and thatsomething keeps pulling you
back, like you're running fullspeed ahead, but you get stuck
somehow in like slow motion.
You've got the clarity, you'vefound the confidence, but now
it's time to really take off.
But how.
Let's talk about momentum andwhy it's a key to unlocking that

(00:32):
unstoppable unicorn likeconfidence that we all crave.
Welcome to the final episode inour series on clarity and
confidence and momentum wherewe're helping you awaken,
activate, and amplify your brandmagic.
I'm your host Beverly Cornell,and today we're talking all
about the magic that happenswhen clarity and confidence meet
momentum.

(00:52):
This is the point where thingsgo from possibility.
To reality, we have all beenthere, right?
You get clarity in your vision,what your brand stands for, who
your audience is, what yourmessage needs to be, and then
you build the confidence to showup, to share your voice, to
share your story.
But after all of that work, itis easy to feel a little stuck
again.
It's like the world is waitingfor you to show up, but you're

(01:15):
still hesitating to stepforward.
The truth is, momentum is whatbridges the gap between where
you are now and where you wannabe.
Think of it like the windbeneath your wings.
It's a great song by the way.
You might have the wings, yourvision and confidence, but
without momentum, those wingswill not fly.
So what's holding us back?
Why do we struggle to buildmomentum even after gaining

(01:37):
clarity and confidence?
It's because we're trying to doit all alone.
We expect things to feel perfectbefore we take the next step, or
we get caught up in our to-dolists and trying to make
everything right before we takeaction.
These are the flying monkeys ofdistractions that kind of swoop
in and get you off center again.
But here is the wicked truth.
Perfection is the enemy ofprogress.

(01:59):
When we wait for everything tobe perfectly aligned, we are
just holding ourselves back fromthe magic that momentum can
bring.
It is all about the first step,the next step.
When you start moving, even ifit's just a little bit momentum
built, it's like pushing aboulder up a hill.
The first few pushes are reallyhard, but once you get that

(02:22):
boulder moving, it picks upspeed.
And before you know it.
You're on a roll, and that ismomentum.
Momentum doesn't need to feelperfect or be perfect, it just
needs to be consistent.
In the last solo episode that Italked about in part two of
confidence is to be consistent.
It's about taking those smallsteps and actions every day,

(02:44):
even if they're imperfect.
Momentum is action overperfection, and that's what
builds your c onfidence.
So how do we take that clarityand confidence we've been
working on and turn it into thismagical momentum?
Here are three steps.
You want to start small.
Don't feel like you have tolaunch a huge campaign or
overhaul your entire marketing,all the strategy at one time.

(03:05):
Start with one thing, a blogpost, a social media update an
email to your list, somethingthat moves the needle.
Something simple.
You wanna be consistent.
Momentum thrives.
It feeds off of consistency.
Commit to showing up, even ifit's just a little bit every
single day.
10 minutes, 30 minutes, an hour,whatever works for you, do it

(03:28):
every day.
I have a whole thing on habitstacking.
That's awesome that you canattach this habit to.
That might work as well.
It's like watering a plant.
It doesn't grow in one day, butif you keep nurturing it, you
will see results and thencelebrate your wins.
Momentum feeds off ofcelebration.

(03:49):
Even the small victories matterevery time you show up.
Take that first step forward.
Give yourself a high five.
Mel Robins talks about givingyourself a high five every
single morning, which isamazing, but when you do
something good, give yourself ahigh five.
I love it.
The more you celebrate yourmomentum, the more momentum
you'll create.
One thing that I love thatactually builds momentum is when

(04:10):
you take the time to actuallyget testimonials from your
clients, all of a sudden youfeel.
The power of what you're doing,and it feeds your momentum.
It creates a affirmation andconfirmation in you that what
you're doing and with yourpurpose is exactly what you're
doing.
Momentum also unlocks somethingamazing.
I like to call it unicorn likeconfidence.

(04:31):
This is the type of confidence.
It doesn't just come with doingthings, it comes from doing
things boldly.
Unicorn, like confidence isabout stepping into your brand
and your message without secondguessing.
It's about showing up fully,even when things are not
perfect, and a lot of times theywon't be.
Life is not perfect.
We are humans.
Knowing that each step isgetting you closer to your goal,

(04:54):
that's.
Showing up.
Think of your brand like aunicorn, unique and powerful,
and full of potential, and maybea little bit of sparkle and
rainbows.
That'd be fun.
But the more momentum you build,the more confident you'll feel,
and soon you'll be runningthrough life, your business and
your brand, like the majestic,amazing creature that you are

(05:14):
meant to be in this life.
So there you have it.
The magic of momentum.
It's about creating all thoselittle, small, powerful actions
every single day that keepmoving you forward, out of your
comfort zone.
And when you keep moving, that'swhen you see the magic of
momentum really unfold.
It becomes unstoppable,powerful, and the best part,

(05:38):
it's full of purpose.
So I hope this episode hassparked something inside of you.
If you've been feeling stuck,remember, momentum is what turns
your vision into reality.
So keep taking those stepsforward no matter how small they
seem.
And soon you'll be flying withthe unicorn like confidence.

(05:58):
I.
If you're ready to create somemomentum and bring your brand
magic to life, I would love tochat with you.
Let's connect and talk and seehow we can turn your clarity
into confidence and intounstoppable momentum for you.
So don't forget to subscribe.
Give us a review and review thepodcast.
We'd love it.
I'll see you in the next seasonof the Spark Ignite Your
Marketing podcast.

(06:18):
But until then, keep sparkingand igniting.