Event Marketing Secrets from Apple's Former Training Executive | Brody Lee Marketing Minds Ep. #9

How to Turn One Sales Call into 1,000 Sales Calls At Once | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Brody here: https://www.facebook.com/eventswithbrody/ | https://www.instagram.com/brodyleelive/In this episode of the Marketing Minds podcast, I sit down with Brody Lee, the event marketing genius who has generated over $100 million in client revenue through a strategy that makes traditional sales calls completely optional.What if you could have 100, 1,000, or even tens of thousands of sales calls happening simultaneously? That's exactly what Brody has mastered through his revolutionary approach to live and virtual events. Having run over 1,200 events and worked with industry titans (including training Apple's executives on one-to-many selling), Brody reveals his complete five-step system: Set Up, Show Up, Blow Up, Pay Up, and Scale Up.If you're running a high-ticket coaching or consulting business and struggling with the limitations of one-on-one sales calls, this conversation will completely transform your acquisition strategy. We dive deep into why events are not just more profitable but create significantly higher client retention rates. As Brody explains, "When someone has an immersive experience with you over multiple days, the bond created is far deeper than a 45-minute sales call."You'll discover why most people approach event content completely backward (hint: you should only be teaching for 20 minutes of each hour), how to engineer your entire event to handle objections before they arise, and the psychology behind creating what Brody calls "a full-body YES" decision from your audience.For those worried about the tech side of virtual events, Brody breaks down the surprisingly simple setup you need (spoiler: your iPhone and Zoom are enough to get started), while sharing advanced strategies like using AI to customize your pitch based on real-time audience data and strategically placing attendees at specific tables during your offer.The most valuable insight might be his approach to event sponsorships - a brilliant strategy to make your event profitable before it even begins. Rather than traditional booths, Brody creates "activation zones" that engage all five senses, creating unforgettable experiences while generating additional revenue.Whether you're already running events or just considering them as part of your marketing mix, this episode provides both the strategic framework and tactical execution details to transform your high-ticket business. As Brody reminds us, events have been at the center of every major movement in human history for over 300,000 years - they're not just a marketing tactic but a profound way to create connection and transformation.#EventMarketing #HighTicketSales #VirtualEvents #SalesStrategy #MarketingStrategy #SponsorshipStrategy #BusinessGrowth #OneToManySelling #ConversionStrategy #SalesConversionCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 The Power of Events in Sales06:33 Transforming Sales Calls into Events12:22 The Five-Step Formula for Successful Events20:23 Tech Setup for Virtual Events27:10 Lessons from Event Failures and Successes37:14 Sponsorship Strategies for Event Success44:13 The Role of AI in Enhancing Events49:43 Creating Impact Through Events58:04 Million Dollar Event Tactics Revealed