How Nonprofits Get $10,000/Month in Free Google Ads - Grant Hensel | Marketing Minds #26

The Google Ad Grant Program Every Nonprofit Should Know About | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Grant here: https://nonprofitmegaphone.com/Hey everyone! This episode is going to be a game-changer for anyone running a nonprofit organization or anyone who knows someone who is. I'm talking with Grant Hensel from Nonprofit Megaphone about Google Ad Grants - and yes, his name is literally Grant and he's the expert on grants, which is pretty amazing.Here's what most people don't know: Google gives qualified 501c3 nonprofits $10,000 per month in FREE advertising on Google Search. That's $120,000 per year, and there's no time limit on this program. If you had signed up 10 years ago, you would have received over $1.2 million in free advertising by now.The crazy part? Virtually 100% of legitimate nonprofits get approved for this program, yet most people have never heard of it. And here's the kicker - the average nonprofit only uses about $800 of their $10,000 monthly allowance because they don't know how to use it effectively. Grant's clients average over $8,500 per month because he's figured out the system.Grant breaks down exactly how Google Ad Grants work, including the two-auction system that ensures nonprofits don't compete directly with paid advertisers. We dive deep into the application process, common mistakes people make, and the specific strategies that actually work for different types of organizations - from animal shelters to museums to advocacy groups.This isn't just about traditional charities either. The program covers a huge range of 501c3 organizations including performing arts venues, environmental groups, religious organizations, educational nonprofits, and community organizations. Grant shares real case studies and results he's seen across his 800+ clients.We also cover the technical aspects like conversion tracking, keyword strategy, and why sending people to your homepage will get your ads rejected. Plus Grant reveals some insider knowledge about potential future expansions of the program.#GoogleAdGrants #Nonprofit #FreeAdvertising #GoogleAds #Charity #NonprofitMarketing #DigitalMarketing #501c3 #GoogleForNonprofits #FreeMarketingAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Google Ad Grants01:22 Understanding the Google Ad Grant Program04:52 Maximizing the Google Ad Grant Opportunity09:14 Challenges and Best Practices for Nonprofits11:55 Understanding Google Ad Grants14:57 Crafting Effective Ads for Nonprofits18:49 Diverse Nonprofit Organizations and Their Needs21:08 Success Stories and Outcomes from Google Ad Grants25:15 Maximizing the Google Ad Grant Potential28:54 Navigating the Application Process for Google Ad Grants33:05 Common Pitfalls in Grant Applications