How to Build a Sellable Coaching Business - Andrew Kroeze | Marketing Minds #28

How This Coach Uses AI to Create Personalized Lead Magnets | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Andrew here: https://www.instagram.com/kaptainkroeze/Hey everyone! This conversation with Andrew Kroeze from Peace and Profits completely blew my mind, especially when he showed me how he's using Airtable's new AI agents to create dynamic lead magnets. If you've ever struggled with generic lead magnets that don't convert, this episode is going to change everything for you.Andrew just launched a dynamic lead magnet that personalizes responses based on seven questions prospects answer, and the results speak for themselves - 112 opt-ins and 42 booked calls from one campaign. What makes this so powerful is that instead of sending everyone the same PDF, the AI creates a customized response specifically for their business situation and goals.But this conversation goes way beyond just AI tools. Andrew is one of the rare coaches who actually sold his coaching business for a significant exit, and he breaks down exactly how he structured it to be sellable. His "maximization model" with low-ticket, mid-ticket, and high-ticket offers, plus removing himself from the value chain, made his business incredibly attractive to buyers.What really struck me was Andrew's journey after the sale. He spent a year traveling to monasteries, ashrams, and learning from monks and yogis, which led to his current mission of helping entrepreneurs find peace alongside profits. His framework around the four productivity chemicals - dopamine, serotonin, endorphins, and oxytocin - is fascinating and practical for anyone dealing with burnout or anxiety.We also dive deep into his School community strategies, where he's getting 12 organic leads per day from the discovery section. His approach to DM conversations using the passion-intimacy-commitment framework is pure gold for anyone doing outreach.Andrew shares his top AI tools including Claude for content, Airtable AI agents for automation, and two voice-to-text tools I'd never heard of before. Plus his simple phone optimization hack that helps you live more proactively instead of reactively.Check out his Peace and Profits community on School and follow him at @kaptainkroeze on Instagram.#AirtableAI #DynamicLeadMagnets #CoachingBusiness #AITools #SchoolCommunity #BusinessExit #PeaceAndProfits #AIAutomation #EntrepreneurMindset #businessstrategy Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction and Setting the Stage10:24 The Journey to Peace and Profits13:28 Building Community on School16:13 The Power of Choice in DMs20:44 Navigating the Sale of a Coaching Business27:15 Overcoming Burnout and Anxiety34:44 Balancing Ambition with Self-Care38:05 Leveraging AI Tools for Business Growth