How to Create a Marketing Ecosystem That Converts Cold Traffic at Scale - Marketing Minds #13

Former TV Producer Reveals How She Gets 30-40X ROI on Facebook Ads | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Laurel here: https://www.adcoachingfor7.com/In this episode of Marketing Minds, I sit down with advertising strategist Laurel Portie who shares how she generated over $4 million in sales with just $150,000 in ad spend over the past seven years. Her approach is refreshingly different from what most marketing experts teach.Laurel opens up about her "$5 video ads" strategy that targets the 97-98% of people who aren't ready to buy right now but are your ideal clients. While most marketers focus only on the 2-3% who are ready to purchase immediately, Laurel has built what she calls a "conveyor belt" that nurtures potential customers until they're ready to buy.What I love about Laurel's approach is how she prioritizes real human connection. Instead of automating everything, she creates value-driven content that solves specific problems, then uses messenger conversations to build relationships. She's generated as many as 200 triage calls from just $6 in ad spend by using this strategy correctly!Laurel also shares her unique perspective shaped by her background in television, where she worked from 2002 until 2018. She reveals how she accidentally discovered her business when a marketing expert at an event pointed out that her Facebook ad skills (which she'd been using to launch TV shows since 2008) could be monetized as a service.You'll learn exactly how Laurel's "ads ecosystem" works, including:How to create $5 video ads that build your invisible audienceHer "conversion multiplier" strategy that intercepts people at different points in your funnelWhy boosted posts aren't dead (when used correctly)How to structure your messaging to overcome objectionsHer 90-days-to-data approach that helps identify exactly what to fix in your marketingPerhaps most refreshing is Laurel's commitment to her core values. Despite her success, she deliberately keeps her ad spend low and her program capped at around 4,000 members so she can deliver personalized coaching without sacrificing quality or hiring employees.Whether you're just starting with ads or looking to optimize your current strategy, Laurel's proven approach shows that you don't need massive budgets to create massively profitable campaigns.#FacebookAds #LowBudgetMarketing #AdStrategy #VideoMarketing #MessengerMarketing #MarketingTips #ConversionRate #DigitalMarketing #SmallBusinessMarketing #SocialMediaAdsAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Profitable Advertising Strategies02:25 Building a Conveyor Belt for Leads05:10 The Importance of Authenticity in Content Creation08:12 Content as a Hybrid of Ads and Organic Reach10:58 Engaging with Your Audience for Content Ideas13:36 Tactical Breakdown of the $5 a Day Strategy16:30 Leveraging Messenger Ads for High Conversion Rates19:26 Final Thoughts on Advertising Ecosystems24:11 Building a Sustainable Ads Ecosystem29:42 The Journey from TV to Entrepreneurship35:39 Understanding the 90 Days to Data Strategy38:59 Scaling Ads: The Balancing Act42:03 Learning from Challenges and Defining Core Values46:19 Innovative Strategies for Boosting Engagement