Why Direct Mail is Making a Comeback w/ Draye Redfern - Marketing Minds Podcast #7

The Distribution Secret That Changed Anik Singal's Business Forever | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Draye here: https://fractionalcmo.com/ AND HERE https://redfernmedia.com/In this episode of the Marketing Minds podcast, I sit down with marketing genius Draye Redfern to unpack the biggest challenge facing marketers in 2025: platform diversification. As Draye puts it right from the start, "You cannot rely on just one platform" anymore - a lesson many businesses are learning the hard way with constant algorithm changes, iOS updates, and tracking issues.Draye has worked with some of the biggest names in business - from Chris Voss and Peter Diamandis to Jay Abraham and Shark Tank's Daymond John. Drawing from his experience with over 1,500 clients, he breaks down his powerful ANCHOR framework (Attract, Nurture, Convert, Humanize, Optimize, Retention & Recurring Revenue) that's helped scale businesses to eight figures.What I love about this conversation is how Draye balances cutting-edge strategies with timeless marketing principles. We dive deep into direct mail tactics that are working surprisingly well in 2025 (yes, direct mail is far from dead!), including the three-step mailing approach that's getting incredible response rates. You'll learn about video brochures with IoT technology that actually track when prospects open your mailer and how long they engage with it.Draye also shares a brilliant humanization strategy that's helped him win clients simply through his onboarding process - creating personalized URLs and videos that make customers feel valued before they've even paid. It's these small hinges that swing big doors in your business.We also explore how AI is transforming marketing beyond just content creation. Draye explains how his team analyzes sales call transcripts with AI to identify the most effective objection handling techniques and why he gives his team dedicated time every week to experiment with new AI tools.If you're feeling overwhelmed by the constant changes in marketing platforms or looking for proven strategies to diversify your lead generation, this episode is packed with actionable advice from someone who's seen what works across thousands of businesses.Don't miss Draye's final golden nugget about writing a book (even a short one) as your ultimate sales letter - it's helped him generate hundreds of thousands in revenue and speaking opportunities.#MarketingStrategy #DirectMail #DigitalMarketing #PlatformDiversification #LeadGeneration #AIMarketing #CustomerRetention #MarketingFunnel #BusinessGrowth #MultiChannelMarketingAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Importance of Multi-Platform Marketing01:41 The Anchor Framework Explained04:22 Humanizing Marketing and Client Relationships06:54 Retention and Recurring Revenue Strategies19:22 The Importance of Human Connection in Marketing21:19 Navigating Marketing Platforms and Strategies24:35 Leveraging Joint Ventures for Business Growth27:37 Direct Mail: A Timeless Strategy for Engagement33:29 Harnessing AI in Marketing38:02 Working with Influential Brands and Personalities41:39 The Hamburger Story: Marketing in Action47:05 Creative Testing: The Key to Marketing Success