YouTube Ads for Membership Funnels (Scaled to $100k/mo Ad Spend) - Ryan Kelly Marketing Minds Ep #12

How This Piano Teacher Spends $100,000/Month on YouTube Ads (Profitably) With a $37 Membership | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Piano by Pictures here: https://pianobypictures.gospelonthegopiano.com/learn-piano-fast-with-free-giftIn this episode of the Marketing Minds podcast, I sit down with one of our incredible clients, Ryan Kelly, who scaled from struggling with YouTube ads to profitably spending $80,000-$100,000 per month on the platform. And he did this with just a $37/month membership teaching piano through his company, Piano by Pictures!Ryan shares his fascinating journey from piano professor to successful entrepreneur. After getting his doctorate in music (a 10-year journey), he found himself in a long-distance relationship and needed to create additional income. What started as a goal to make just $200/month to help his family eventually transformed into a multi-million dollar business with a team of 20 people generating $7-8 million annually.What's really compelling about Ryan's story is how he identified a specific pain point for piano learners - traditional notation being too complex and discouraging - and created a picture-based system that allows beginners to skip this hurdle and jump straight into playing songs they love. He initially focused on religious music before expanding to a broader audience.You'll discover how Ryan's business exploded after implementing our YouTube ad strategies alongside his already successful Facebook campaigns (where he spends over $200,000 monthly). He breaks down the exact funnel he uses - a "free plus shipping" offer with books that includes a trial to his membership, which then converts a significant percentage into ongoing subscribers.One of my favorite moments in this interview is when Ryan reveals how our copywriting coach Angie made one simple suggestion about his landing page - changing it from black and red (which looked like "a hardware store") to white and purple with flowers to better appeal to his audience of older women. This single change resulted in a massive 22-26% conversion rate increase!Ryan also shares insights about scaling operations, building a team, developing organic YouTube content, and his plans to develop more robust backend offers. If you've ever wondered if you can profitably run YouTube ads for a lower-priced offer, this interview is proof that it's absolutely possible with the right strategy.#YouTubeAds #MembershipSites #DigitalMarketing #PianoLessons #OnlineBusiness #ConversionRate #BusinessGrowth #EntrepreneurJourney #GoogleAds #ScalingBusinessCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Understanding the Membership Model and Core Offer01:34 Transitioning from Meta Ads to YouTube Ads04:37 Trial and Error: Learning from Ad Campaigns06:58 The Nuances of YouTube Advertising Strategies07:47 Navigating the Complex World of Marketing14:09 The Journey from Music to Marketing18:14 Scaling Operations and Team Growth21:20 Expanding Marketing Channels and Offers26:52 The Win or Learn Mindset in Business29:51 The Value of Coaching and Support