For The Daring Growth Seekers - Marketing In The AI Era

37% of consumers now start their searches with AI tools like ChatGPT instead of going straight to Google. 

That's a big shift in how people discover businesses - and most business owners have no idea what AI is saying about them.

With AI becoming the first filter in customer discovery, understanding where you show up (or don't) has never been more important for your marketing strategy.

I think there's a new lay...

We're back for 2026!

And today's episode we unpack advertising in the age of AI! With OpenAI announcing ads in ChatGPT and Google already running ads in AI Overviews and AI Mode, understanding how to show up in AI-generated answers has never been more important for your marketing strategy.

My key insight? No amount of ad budget fixes invisible!

In this episode, we dive into:

- Why AI search ads are fundamentally different to traditiona...

OpenAI's new browser - Atlas - has been launched. And we need to understand what this potentially changes for how customers find and interact with our businesses.

In this episode, Jordan McFadyen has a look at the strategic parallels between Google's rise and OpenAI's current moves.

We're moving beyond traditional SEO and Google Ads into an era of "agentic commerce," where AI assistants make purchasing deci...

A recent MIT report found 95% of business AI projects fail to deliver any return on investment. The reason is simple: most businesses grab generic tools that look good in a demo but break under the pressure of real, complex work.

Essentially, they're trying to build on a messy foundation.

Success with AI isn't about buying the latest tool; it's about getting your house in order first.

In this episode, I'm sharing a condensed convers...

Almost 60% of Google searches now end without a single click to a website. Between AI Overviews, ChatGPT, and Google's new AI Mode, the way customers find you has fundamentally changed.

This week, we're pulling back the curtain and giving you a behind-the-scenes listen to an exclusive workshop from our community, "For the Daring Growth Seekers."

In this recording, you'll get a practical plan to ensure yo...

In this episode, Ben Annabel, founder of accounting and advisory firm Recharge Group joins us.

Recorded for the Most FM Business Hour, this interview covers the entire lifecycle of a business owner - from the initial hustle of a startup to the difficult decision to exit and the journey of starting over with a new purpose.

Ben shares the practical strategies he used to scale his first business, Evergreen Plumbing, and the per...

Forget the generic AI reports from the US. We wanted to know what's actually happening with AI right here in New Zealand, so we sat down with a group of local business leaders for a frank roundtable discussion.

This episode is a recap of that conversation. We cover the surprising ways AI is being used (and the tools people are actually choosing), why clinging to old tools like spreadsheets is holding businesses back, and how the...

How do you build an award-winning career in leadership and governance without a university degree? You say yes to opportunities, you learn to take risks, and you focus on what really matters: people.

In this episode, Jordan McFadyen is joined by Adam Harris and talks with Jessie Waite, a leader in New Zealand’s primary industries and the winner of the 2022 Institute of Directors' Emerging Director Award. 

Jessie shares he...

Google has officially rolled out AI Mode in New Zealand and Australia, and it's a MASSIVE change in how your customers will find you moving forward.

Join us in a quick, unedited and 'live' podcast episode with information about the announcement.

It's a shift from a list of blue links to a conversational, AI-powered assistant that provides direct, personalised answers.

The data from overseas shows that whe...

There's a fundamental shift happening in Meta's advertising platform, moving away from manual, interest-based targeting towards an AI-driven model.

On today's podcast we outlines how Meta's algorithm now uses the ad creative itself, from the images, video, and copy, as the primary signal to find the right audience.

We look at the practical implications for businesses, explaining why broad targeting is now mor...

The way customers find you is changing faster than ever.

Traditional Google SEO isn't enough when nearly 60% of searches end without a click, thanks to new tools like AI Overviews.

So how do you get found, recommended, and chosen by AI like ChatGPT and Google Gemini?

In this episode, we cut through the noise. We'll break down exactly how these new AI gatekeepers decide which businesses to feature.

You'll learn the three ...

A slow-loading page, a clunky checkout, a recommendation that misses the mark. These small frustrations are no longer minor inconveniences; for 80% of your customers, just three of these 'bad experiences' are enough for them to walk away for good. In an era where AI is meant to be making everything smarter and faster, customer tolerance for any friction in the buying process is at an all-time low.

In this episode, Jordan...

In the second part of our conversation with Adam Harris from Frank and Fearless, we explore the role of the "integrator" – the person who turns vision into reality. 

We break down why accountability can be a difficult concept for teams and how to build a culture where people feel safe to take ownership and have uncomfortable conversations. 

Adam shares what good culture actually looks like (hint: it's not free d...

Are you a business owner constantly buzzing with new ideas but struggling with execution? You might be a "visionary," and that comes with its own unique set of challenges.

In this episode, we're joined by EOS Implementer Adam Harris from Frank and Fearless to discuss the most common headache he sees in businesses today: a lack of clarity.

We explore why getting clear on your direction is the foundation for con...

Google Ads just released a feature called AI Max that **they claim** could either boost your ad performance by 30% or completely mess up your campaigns if you're not ready.

It's rolling out across Australia and New Zealand right now, and most business owners have no idea it even exists.

In this episode, we cut through the technical jargon to give you a straight-up guide. You’ll learn what AI Max actually does, the th...

This week we're sharing something different – a candid interview from local business radio where Jacqueline pulls back the curtain on building Done By Nine from the ground up.

In this conversation with Tom Schurr from Escape Coffee Roasters, Jacqueline opens up about the realities of running a digital marketing agency during one of the biggest shifts in how customers discover businesses.

From bootstrapping the business d...

We're exploring why chasing website traffic could be the worst marketing strategy you could choose - and what you should focus on instead.

With new research showing AI search visitors will overtake traditional search by 2028, and Google's latest voice search features changing how customers discover businesses, understanding this shift has never been more crucial for your marketing success.

The key insight? AI-driven visitors convert ...

We've never shared this publicly before - our actual business goals and the quarterly rocks that drive everything we do at Done By Nine.

In this episode, we're sharing both our 10-year target to empower 20,000 purposeful organisations, along with breaking down exactly how we're using EOS (Entrepreneurial Operating System) to make it happen!

You'll get an inside look at our current 90-day rocks, including building our community of Dar...

B2B marketing has become a completely different beast.

While e-commerce businesses can launch products and see sales within weeks, B2B companies are spending months crafting perfect email sequences and hosting webinars - only to hear crickets.

The divide between B2C and B2B marketing success is widening, especially as AI reshapes how buyers discover and evaluate businesses. Traditional tactics that worked five years ago are ...