Explore and find new ways to move away from random acts of marketing and start building your new long-term marketing strategy.
Q4 can be an overwhelming experience for business owners and marketing teams.ย
The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity.ย
So today, Iโll walk you through a structured roadmap for effectively managing your marketing strategies during this critical period.ย
From leveraging and building an audience in preparation for Black Friday, to optimising ad ...
Is the explosion of AI affecting what content we see as real versus whatโs been simply generated by a bot?ย
The marketing and business game is changing wildly, and AI tools are at the forefront - especially when ChatGPT burst onto the scene. But thereโs more beneath the surface. More tools and software are turning even ChatGPT on its head.
What else is being faked and generated by a bot?ย
Is todayโs podca...
Today's podcast isย a topic that sounds confusing right from the get-go - but when you dive in and explore how search engines, like Google, are adapting and changing in the future, youโll soon start to realise that small changes to your marketing strategy now could set you up nicely for the AI-driven future of search engine marketing.
Today weโll chat about the small steps you should take to ensure youโre setting your ...
Christina Salvo started a divorce and mediation service with humble beginnings in 2020, and has since helped thousands of couples across Australia with their divorce or separations.ย
And Iโve been alongside Christina for the ride - so last week we sat down together in her Melbourne home and discussed whatโs made the business such a success, from focusing on her service offering, a clear focus on her audience, strong work e...
Today, weโll take you step by step through Done By Nineโs exact CRM process of how we both market to, onboard and service new and existing clients using a CRM.
By the end of this episode, you'll get an understanding and a look behind the scenes of how we automate tasks, keep track of our key marketing campaigns and social media and ensure our CRM helps us stay on track towards hitting our marketing goals and overall b...
Youโve spent time, resources and budget into creating new content, to then only use that content once, not see results and move on to the next shiny object.
Itโs a content recipe for disaster.
Today we'll share how weโve built a clearer roadmap with our content distribution strategy so that it doesnโt feel disjointed and cluttered, plus allows us to create evergreen content that remains relevant and allows us...
โThreadsโ has suddenly jumped on the scene (even quicker than Meta was anticipating), but is this simply another case of shiny object syndrome?
Because itโs popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon?ย
In today's podcast, weโll look at how to determine what platforms your business should focus its marketing efforts on, along with a look into the positives an...
Are you confident about your understanding of data privacy and how it influences your business's marketing strategy?ย
Itโs important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, b you might be left scratching your head on what that means for your business and your strategy.
Todayโs podcast'll take you through the labyrinth of online pri...
Netflix, Starbucks, Amazon, and Airbnb have thrived during economic downturns, history tells us that downturns are not just about survival but can also be growth opportunities in certain areas of your strategy.ย
On today's podcast, weโll learn from these companies and what history tells us about how to adapt our strategies alongside changing consumer behaviours.
Weโll look at becoming customer-centric, a...
You've been busy building a sandcastle at the beach. You've put in your heart and soul, along with countless hours of work into the sand castle only for one day to see the tide changes unexpectedly, washing away all that you've built.ย
That's exactly what could happen to your brand if you rely solely on a single-channel marketing strategy. What if your favoured platform pulls a policy U-turn tomorrow, t...
Facebook has updated their โFive Ad Performance Pillarsโ and have given updated advice on leveraging the platform's machine learning and automation to optimize your ad performance.
From the latest trends in creative to the most influential audience targeting tactics, in todayโs podcast, weโll look at Facebookโs โFive performance pillarsโ along with actionable advice on whatโs working in our ad campaigns right now.
Right now, understanding your competitor's strategies is more important than it has ever been. Today, we delve into the crucial elements of understanding your market positioning and influence through a competitor analysis.ย
Weโll explore some vital concepts, and Iโll offer a comprehensive insight into how we conduct a practical competitor analysis for your business or organisation.
Links and resources:
As we all evolve, businesses need to refresh their image, keep up with trends, and ensure they continue to resonate with their audience.ย
But refreshing and rebranding your business isn't just a switch you flip overnight; it's a journey, a transformation that comes with challenges.
On today's podcast, we'll pull back the curtain on our brand refresh process at Done By Nine, from the why to the ...
Fresh off the recent Google I/O conference, the marketing world is buzzing with the feature announcements of BARD, Google's latest AI innovation.ย
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Today weโll unravel the implications of AI's capabilities in search marketing and explain in simple terms how business owners and marketing teams can strategically navigate this AI-driven SEO revolution from what we know right now.
Here are the key questions ...
Google Analytics 4 - weโve known about it for years. And since April 2022, Google warned us that 'Universal Analytics' was sunsetting in July 2023 - yes, THIS July.ย
However, it's being reported that 19 million websites havenโt yet made the switch.ย
This makes me think that a lot of marketers and business owners still donโt know how to use GA4, how it differs from its predecessor and why they need t...
Today weโll take a sneak peek into your competitor's marketing playbook, discussing why knowing your competitors and market in detail is a core part of any marketing strategy.
Plus, to gain an inside look at your competitors,ย weโll chat about one of the best ways of researching your competitor's best-performing content and ad campaigns.
Links and resources:
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At Done By Nine weโve just hit the 3 year mark, so on today's podcast I wanted to share the top marketing tactics that, when aligned with my strategy, proved the most useful in marketing a marketing company!
Iโll give you an understanding of whatโs worked well for us and how you can implement similar marketing tactics to complement into your marketing strategy and help you in building your organisation.
Experience, Expertise, Authoritativeness, and Trustworthiness - these ingredients make up a local SEO (and marketing) Buffet and will supercharge your SEO efforts if you can nail them.
In todayโs podcast, weโll feast on practical tips, examples, and our own insights into what E-E-A-T is and how it collerates to better rankings for your SEO strategy (and how to use E-E-A-T across all your marketing).
The quality of your Google Ad campaigns could be losing you money.ย
A study by WordStream found that the average small and medium-sized business in the U.S. wastes about 25% of their Google Ads budget on underperforming campaigns
In todayโs podcast,ย weโll look into the three factors used to calculate a campaign's Quality Score in Google Ads and how they impact overall campaign and account success.
Why are some businesses are able to convert their website visitors into loyal customers with ease, while you feel your website and content is struggling to make a sale?ย
Today weโre going to take a look at that secret sauce to turn curious prospects into raving fans, and it all starts with understanding your marketing funnel, and how it relates back to your marketing strategy.
We'll take a dive deep into the ...
"McCartney: A Life in Lyrics" offers listeners the opportunity to sit in on conversations between Paul McCartney and poet Paul Muldoon dissecting the people, experiences, and art that inspired McCartneyโs songwriting. These conversations were held during the past several years as the two collaborated on the best selling book, โThe Lyrics: 1965 to Present.โ Over two seasons and 24 episodes of โMcCartney: A Life in Lyricsโ, youโll hear a combination master class, memoir, and improvised journey with one of the most beloved figures in popular music. Each episode focuses on one song from McCartneyโs iconic catalog โ spanning early Beatles through his solo work. Season 1 premieres on October 4th. โMcCartney: A Life in Lyricsโ is a co-production between iHeart Media, MPL and Pushkin Industries. Cover Portrait ยฉ 1967 Paul McCartney / Photographer: Linda McCartney
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, youโve found your people.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile stories.