Marketing Mindset Podcast
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution! Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/
Episodes
Brand building isn’t just about flashy campaigns, it’s about tying every effort back to revenue.
In this episode of Marketing Mindset, I sit down with Katie Cabanas, a consultant who’s helped major organizations (including some names you’ll instantly recognize) craft brands that customers trust and remember. Katie breaks down how to build a brand that actually moves the bottom line, whether you’re running a global company, a local ...
How do you future-proof your creative career when AI is disrupting everything?
In this episode of Marketing Mindset, I sit down with Farooq Umer, Brighter Click’s very own lead designer turned creative strategist, to break down his journey from executional design work to owning performance strategy.
We talk about:
- Why most designers never see the data, and how that’s holding them back
- The skills that actually matter when shift...
Reddit is one of the internet’s most honest platforms, and also one of the most misunderstood by marketers.
In this episode of Marketing Mindset, I sit down with Anthony Gonzales, longtime moderator of Reddit’s r/Entrepreneur (4.3M+ members), to explore what actually works when engaging Reddit communities.
We discuss:
- Why Reddit isn’t just another social platform, and why treating it like one backfires
- The art of second-ord...
How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I’m joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who’s worked on campaigns spending well into the 7 figures.
- How to prioritize messaging angles based on impact and audience size
- Why iterating on “medium performers” can drive more efficient wins
- How to balance client expectations for n...
How do you scale a brand without losing what made it work in the first place?In this episode of Marketing Mindset, we’re joined by Sean Christman, VP of Ops at Cuts Clothing, a brand that’s not just riding the DTC wave but defining how to build for the long game.
- The 3-part framework Cuts uses to plan product and marketing: Same-to-Same, New-to-Same, and New-to-New
- Why creative, not product, is the most important variable to op...
In this episode of Marketing Mindset, I’m joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands.
- Why hook rate and CTR don’t always predict performance
- His exact reporting structure for tracking new customer growth
- A scrappy influencer hack that landed his brand in front of A-list celebrities
- How to iterate creative the right way (hint: it’s not headline swaps)
We unpack what actually matt...
In today's rapidly evolving advertising landscape, the line between media buying and creative strategy is blurring—and agencies that adapt are thriving. On this episode of Marketing Mindset Podcast, Justin and Andrew Buckley from ATTN Agency unpack the critical shift from traditional media buying to data-driven creative strategy.
- Why successful creative strategists must master both analytics and imagination.
- How brands can e...
How do you carve out your own space in a saturated wellness market? In this episode of #MarketingMindset, we're joined by Karina, a seasoned media buyer working with Bees & Trees—a premium Manuka honey brand from New Zealand. We dive deep into how to differentiate your product by leaning into authenticity and consumer trust.
Discover the strategic power of blending holistic education with genuine brand storytelling to re...
What if focusing less on revenue and more on authentic relationships actually drove better business results? In this episode of #MarketingMindset, Mack Garrison, co-founder of Dash Studio, shares how genuine community building transformed his animation and motion design business.
Mack reveals striking data that 84% of their projects came from personal connections and recommendations, including their biggest client who was referr...
Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't ...
Ever feel like your creative strategy is just guessing and hoping?
In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.
From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and tran...
How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today’s software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2...
In this episode of Marketing Mindset, your host Colby Flood chats with Chris from The Fresh Chile Co. about the organic tactics that fueled a 30,000-member Facebook community and skyrocketed brand loyalty. If you’re looking to blend paid and organic marketing with a personal touch, this episode is for you.
Tune in to hear:
- How to leverage founder-led storytelling to forge genuine connections
- The role of consistent publishing i...
The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing.
Featuring: Sarah ...
In this episode of Marketing Mindset, Colby chats with UGC creator Kelly Jensen to explore the dynamics between agencies, brands, and creators. They share their thoughts on the briefing process, usage rights, and best practices for content creation.
Colby gives insights into the challenges of creating effective briefs that give direction without stifling the creator’s voice. Kelly shares how too much detail can make content feel ...
In this episode of Marketing Mindset, Colby interviews Michael Epstein from Postpilot, diving into the resurgence and strategic role of direct mail in the digital marketing landscape. Michael, a seasoned e-commerce entrepreneur, explains how direct mail offers a distinct advantage, especially as digital ad platforms become more competitive and costly.
Tune in to learn about Postpilot’s evolution from a retention-focused tool to a...
This week on Marketing Mindset, Colby interviews Chris Suglia, an agency owner specializing in white-label paid media services, to discuss a holistic approach to creating and optimizing digital ads. They discuss essential creative tracking metrics, such as hook rate and hold rate, that are valuable for understanding the subtler aspects of audience engagement, particularly for ads that aim to boost brand recognition rather than driv...
In this episode of Marketing Mindset, Colby dives into the world of TikTok Shops with e-commerce veteran Jordan West. With years of experience in building brands and driving growth, Jordan shares insights on why TikTok Shops is becoming a significant focus for online sellers and agencies alike.
From his journey in e-commerce to developing his agency and exploring the new frontier of social commerce, Jordan provides actionable ste...
In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue.
Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you’re selling. He delves into the evolution of targeting as businesses grow, offering insights on the distinction between customer segments and buy...
In this episode of The Marketing Mindset Podcast, Colby and Charlie explore the intricacies of creative testing and performance analysis in digital advertising. They share their mythos of systematic naming conventions, which Charlie champions as essential for any agency looking to save time and improve performance. Plus, they share their thoughts on understanding ad performance metrics, not just focusing on top performers but also ...
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