Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma
Make the Invisible Visible™ with Cheryl McCants, award-winning CEO of Impact Consulting Enterprises, offers marketing strategies, brand-building systems, visibility equity frameworks, public relations techniques, digital marketing guidance, coaching, storytelling approaches, and leadership insights that elevate entrepreneurs. Each episode strengthens brand visibility, supports business marketing, fuels personal branding, and drives sustainable business growth with practical marketing tips that help owners enhance communication, expand influence, build resilient brands, and boost authenticity.
Episodes
What Small Businesses and Nonprofits Should Leave Behind — and What to Double Down on — in 2026.
January invites a reset, but not everything deserves to come with you into the new year. Join Cheryl McCants as she explores which outdated practices hold organizations back, and which strategies drive real momentum right now. From smarter storytelling to clearer positioning, we focus on bold, practical moves that help leaders refresh ho...
Key Marketing Shifts to Watch in 2026, From AI to Trust,Community, and Human-Led Creativity.
As the year ends, we look ahead at the marketing trends thatwill shape 2026 — from smarter AI adoption to niche communities, personalized experiences, and trust-driven storytelling. A success story from Sephora showshow human-centered strategy and cultural fluency create meaningful engagement.
A forward-looking episode designed to prepare lea...
How Professional Organizations Strengthen CommunitiesThrough Connection, Recognition, and Shared Opportunity.
This episode shines a light on how professional networksstrengthen business ecosystems through connection and shared purpose.
We highlight the community-building work of the New York and New Jersey Minority Supplier Development Council and celebrate this year’s award recipients as a real-world example of collective strength....
Community Engagement Approaches That Strengthen Trust and Connection During the Holiday Season.
This episode focuses on elevating community engagement during a season when your audience needs presence more than pressure. We discuss the role of a designated community point person and the importance of inclusive language and intentional connection.
Through QuickBooks’ holiday campaign spotlighting women- and minority-owned businesses...
Strategies for Building Community and Strengthening Business Relationships in December. December offers a unique opportunity to reconnect with intention and strengthen the relationships that support your work year-round.
In this episode, we explore how to nurture community during a season filled with warmth, emotion, and reflection. With a success story from Brooklyn Tea, we highlight how small, meaningful actions can transform prof...
Strengthening Client Relationships Through Gratitude,Collaboration, and Consistency.
This episode highlights how gratitude is not simply aseasonal gesture but a strategic relationship-building tool.
We explore practical ways to express appreciation, strengthen loyalty, and reinforce shared success. Featuring a success story from Chewy, we demonstrate how sincere gestures can transform customers into community advocates.
#MakeAnImpac...
Wellness Strategies for Navigating Seasonal AffectiveDisorder and Maintaining Motivation.
Seasonal Affective Disorder affects focus, creativity, andemotional well-being — especially during high-demand periods. This episode explores sustainable ways to maintain energy, connection, and clarity in darker, colder months.
Through an inspiring example from Therapy for Black Girls, we show how community support can help fuel resilience.
#B...
Strategies for Increasing Visibility and Engagement During the Holiday Season.
Holiday noise can make it difficult for audiences to findthe resources and services they need most. In this episode, we break down how thoughtful SEO can drive authentic visibility and support your mission during a busy season. With a success story from Blueland, we highlight how mission-driven clarity and optimized content build credibility.
#MakeTheInvi...
Navigating Stress, Wellness, and Balance During NationalStress Awareness Day.
This episode explores how leaders can manage emotionalpressure during one of the busiest seasons of the year. We discuss how National Stress Awareness Day reminds us to pause, breathe, and reassess what truly matters. Featuring a success story from Black Girls Breathing, this episode highlights how intentional wellness strengthens your capacity to lead wit...
Strategies for Resetting Your Business Mindset After SummerSlowdown.
As the new season begins, this episode focuses on resettingyour mindset and reconnecting to your mission. We explore how to bring clarity back into your workflow and regain momentum after months of shifting schedules and summer distractions. A success story grounds the conversation in real-world application and shows how leaders refocus with purpose. #MakeTheInvisi...
How to Support Veteran-Owned Businesses and BuildPurpose-Driven Community Partnerships.
In recognition of Memorial Day, Cheryl spotlights the impact and importance of veteran-owned businesses. This episodeexplains how to identify, support, and amplify these mission-driven entrepreneurs. A recent Impact Consulting campaign for a service-disabled veteran-owned company shows the power of meaningful collaboration. An episode that calls...
How to Prepare Interns for Success Through MeaningfulOnboarding, Culture, and Mentorship.
Cheryl helps business owners prepare intentionally for summer interns with clarity, structure, and care. Thisepisode breaks down what creates meaningful internship experiences — from onboarding to inclusion. Spotify’s internship model shows the long-term value of thoughtful design and mentorship. A must-listen for leaders ready to welcome and ...
Women Entrepreneurs and Wellness: How to Lead, Delegate, and Thrive Without Burnout.
In honor of Mother’s Day, Cheryl dives into the realities of balancing leadership, wellbeing, and entrepreneurship. Thisepisode discusses why delegation, flexibility, and mental health are essential for sustainable success. With inspiration from Rachel Rodgers’ work and philosophy, listeners learn how women can thrive without burning out. A timelyr...
How Small Businesses Create Big Impact ThroughPersonalization and Customer Connection.
This episode explores how small businesses create outsized influence through authentic marketing, customer connection, and continuous learning. Cheryl shares insights on aligning your message with your business phase and staying close to your audience. The Pipcorn story illustrates how simple beginnings can spark major growth. A powerful reflecti...
Storytelling is the heart of your brand and a powerful tool for connection. In this episode, we show how authentic stories create emotional bonds, differentiate your business, and build trust. We share tips for crafting narratives that reflect your purpose and values. Discover how Disney uses storytelling magic to maintain brand intimacy across generations and platforms.
Your visual identity is the anchor of your brand and a key driver of trust. This episode dives into defining your brand personality, understanding design choices, and maintaining consistency across platforms. We discuss color psychology, typography, and imagery that resonate with your audience. Learn from Headspace’s cheerful, calming design that reinforces its promise of “Less stress, more joy.”
Strong marketing operations create the foundation for scalable success. In this episode, we explore how SOPs, streamlined processes, and team alignment improve efficiency and creativity. Discover why clarity in roles and goals prevents missteps and fosters collaboration. Hear how Bobbie, an organic baby formula company, runs marketing like an agile newsroom with purpose-driven strategies.
Grow your business by nurturing digital prospects with personalized email campaigns and a refreshed website. This episode explains how segmentation, A/B testing, and drip campaigns can boost engagement. We also cover why a polished, SEO-optimized website is essential for converting leads. Learn from fitness coach Lita Lewis, who mastered digital visibility through authentic connections.
Navigate the feedback overload with tips on quality, timing, and proactivity. Hear how Cargill transformed its feedback process to boost engagement and create a thriving workplace culture.
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