Marketing McCants: Build Your Business with Cheryl McCants your Marketing Momma
The Marketing McCants Podcast: Build Your Business is hosted by Cheryl McCants, Founder & CEO of the award-winning communication, marketing, and public relations firm, Impact Consulting Enterprises. In this podcast, Cheryl identifies problems that women business owners face and walks her audience through various pathways to come out on top. Cheryl and various guests will share tips designed to help you market yourself, and gain the skills to be your own boss inside and outside of the business world. Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
Episodes
Every good marketer knows the importance of lifelong learning. Go back with me to Marketing 101, where I review three tactics that play a pivotal role in effective brand positioning.
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If the last few years have taught us anything in education, it’s that crisis communication plans are more vital now than ever before. In this episode, I highlight how you, as an education communicator, can get a clear and actionable crisis communication plan ready.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportOf all the important education acts and laws out there, the McKinney-Vento Act is essential to everyone working in education, especially to marketers. Listen up as I share pointers on spreading the word about the McKinney-Vento Act to the public.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportAs an educational marketer, you should know that your network with students doesn’t end when they graduate. Tune in as I share my thoughts on how fostering alliances with alumni can build brand loyalty for your school.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportIf you’re the chief communications person for your school or school district, how do you best market your programs? Listen up as I discuss how storytelling provides the surefire path to greater student enrollment.
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Although summertime may mean fun and downtime, health risks still abound during this “let loose” season. Join me as I discuss how healthcare companies can re-engage with patients during the summer months.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportAll health systems need strategic marketing to help us navigate the labyrinth of the healthcare world. Listen in as I explain how patient-focused marketing, thoughtful collaborations, and community engagement can help health systems stand out in the crowd.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportHow can you transform your business connections into business opportunities? The answer: Strategic networking and partnerships. Tune in as I explore these methods.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportIn this episode, I discuss how healthcare companies can employ personalized and consistent communication to strengthen patient trust. Listen in for the latest digital tools, and educational content and resources.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportStorytelling in the pharmaceutical space, when done effectively, can make complex scientific information more relatable and understandable. Learn how you can utilize storytelling techniques to help improve the world at large.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportCrisis communication plays a vital role in leveling and managing public fear and misinformation, especially in the life sciences sector. Listen in as discuss ways you can mitigate crises in the life sciences sector.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportIn this episode, I discuss ways that healthcare providers can build trust with patients through transparent communication. I emphasize open and consistent communication, ethical guidelines, and product abilities, which all go hand-in-hand.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportWhere do you begin when you’re tasked with executing a successful healthcare event? Join me for a quick trip to creating impactful healthcare events.
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Today we have far more access to stronger, more personalized, and more virtual healthcare relationships than ever before. Tune in to hear how social media and other new technologies are revolutionizing patient engagement.
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Why do you need to refresh your business goals regularly? To significantly boost your client base. Listen in for goal refreshment tips.
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In this episode, I discuss a topic that’s crucial for small business owners and entrepreneurs: how to boost your external communication and strengthen your business.
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As a business owner, you have a wide gamut of tactics at your disposal to leverage your online presence and connect with customers. In this week’s episode, I’ll dissect your company’s vital online presence. You can pick and choose which tips make sense for you.
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A recent McKinsey report suggests that AI could unlock between $2 trillion and $4 trillion in annual revenue across global industries. Listen in to this episode as I talk about ways AI improves business communication with customers.
--- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/supportIn this podcast, I explore how adopting a big-picture, long-term communication strategy can revolutionize your business and shape its future.
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In this episode, I delve into the art and science of effective communication. Explore ways to shine brighter than the rest in this sea of competitors.
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