Marketing Notes from the Binder
Marketing Notes from the Binder delivers daily, bite-sized marketing insights for small business owners and solo entrepreneurs. Created by Allen Stafford of MarketingBinder.com, each episode shares proven tips, frameworks, and strategies—powered by AI and backed by over 30 years of Allen Stafford's real-world marketing experience. Quick, actionable, and designed to help you grow smarter every day.
Episodes
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Show Notes
In this episode of Marketing Notes from the Binder, Allen Stafford delves into the evolving landscape of brand safety in social media for 2025. As platforms like X and Meta shift towards user-driven moderation, small business owners and e-commerce marketers face...
Sign-up for the Marketing Binders Insider newsletter for weekly, no non-sense marketing strategy and tactics to help grow your business: https://bit.ly/4iq6m6Q
Show Notes
Stay ahead of the curve in E-commerce returns with this episode of Marketing Notes from the Binder. Join Allen Stafford as he reveals the startling trend of online returns skyrocketing—climbing three times faster than in-store returns and projected to surpass $1...
Sign-up for Marketing Binder Insiders weekly newsletter for more insights and action items to help grow your business: https://bit.ly/4iq6m6Q
In this episode of Marketing Notes from the Binder, join Allen Stafford as he unpacks Google's recent pause on the elimination of third-party cookies in Chrome—a move that has left many small business owners and e-commerce marketers feeling both relieved and confused. With insights drawn f...
Unlock the potential of YouTube for your small business in this episode of Marketing Notes from the Binder. Join Allen Stafford as he breaks down the misconceptions surrounding YouTube and reveals how it can be a game-changer for e-commerce. With over 2 billion monthly users, YouTube isn't just for viral videos; it's a powerful search engine that drives consumer purchasing decisions. Discover three video styles that build t...
Stay informed with real marketing strategies that deliver results with the Marketing Binder Insiders NewsletterGet ready to ride the AI tidal wave in E-commerce! In this episode of Marketing Notes from the Binder, Allen Stafford dives deep into the revolutionary impact of artificial intelligence on online selling. With voice search up 55% and visual search converting 27% better, discover how these technologies are reshaping custome...
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In this episode of “Marketing Notes from the Binder,” Allen Stafford and the AI co-hosts break down the Fastest Growing Digital Segments 2025-2027 report, turning cutting-edge industry data into five actionable strategies for small business and e-commerce leaders. Discover how platforms like Reddit, Peacock, and iHeartRadio are unlocking new growth arenas, why retail media and CTV...
In episode #2 of “Marketing Notes from the Binder,” Allen Stafford and the AI hosts break down the five essential pillars that drive sustainable small business marketing success. Drawing on Allen’s 30 years of hands-on experience, they offer a no-fluff, actionable framework to cut through digital marketing overwhelm—covering everything from building a strategic website and leveling up local SEO, to smart, targeted ads, social media...
SHOW NOTES
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In this episode of "Marketing Notes from the Binder," Allen Stafford's strategic thinking and 30 years of marketing experience are summarized by his AI companion host and co-host as they explore the impending challenges brought about by the new Liberation Day tariffs and their implications for small businesses and E-commerce.
Ke...
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