Marketing On Tap
The official podcast of the Craft Beer Marketing Awards.
Episodes
Jackie & Jim sit down with Rachel Bradley from DuClaw Brewing and Carson Stilson from Squatty Potty to discuss their unique collaboration, 'Give A Crap' beer, benefitting the Colon Cancer Foundation that took home a Crushie. We discuss everything from concept to execution and what it was like collaborating with a partner outside the industry - as well as why its so important (and okay!) to talk about your s*it with fri...
Jackie and Jim speak with one of the biggest Crushie winners to date - Tom Paynter of No Label Brewing. We discuss all things design process, cool brewery murals, and of course, the projects that won them Crushies!
Jackie and Jim talk with sister marketing-duo Jill Coyle of Colvita Creative and Paige Francis of Payette Brewing about how they work together, their RTD cocktails and the strategy behind marketing them, and the awesome space Payette has out in Boise, ID!
Jackie & Jim fight head colds to talk a bit with Andy Risvold, the President and CMO of Forgotten Star Brew Co. located in Minnesota. Andy walks us through the origin story of their large-scale brewery, and the importance of preserving American history by refurbishing old, defunct buildings. Hear all the amazing things it takes to become a brewery that's not only a major success locally, but also a tourist destination. We a...
Bryant Vander Weerd from Full Pour Media (fullpourmedia.com) Happy New Year! Jackie & Jim cover some interesting marketing topics with Bryant Vander Weerd, Founder & Creative "Brewmaster" of Full Pour Media. Bryant discusses many ways that custom video can help beverage businesses build more customer engagement. He also walks us through the important steps of developing successful content for social media. Full Pour...
Jason Dodson from Redhook Brewery (redhook.com) Jackie & Jim cover a bunch of marketing topics with Redhook Brewery, Brand Manager, Jason Dodson. Jason takes us through the long and winding road of Redhook's history in Seattle, WA. Jason takes us through the thought process of their Crushie–Award–Winning work in 2 big categories. We also discuss what is new with CBMAS, and Red Hook Brewing so check it out!
Jackie & Jim discuss all things storytelling and content with Theo Cooper and Rob Cowen from Untold Agency. Learn about discovering your story and how their "Story Method" can help! Lots of insight in this one, from across the pond!
Jackie and Jim spent some time digging into Yakima Chief Hops' Digital Marketing Manager, Toni Lynn Adams' brain. Learn what's happening in hop harvest this year, quick social strategy tips, and how their Crushie-winning "Bigger Than Beer" podcast is promoting good again this year.
Welcome to season 3! Jackie and Jim share some details about the 2023 CBMAS then dive into chatting with Matt Tanaka from Stout Collective. Matt talks all things branding and strategy when it comes to working with breweries, some cool upcoming projects, the BOPP beer design conference, and more!
Jackie and Jim welcome Alex Ostler, Head of Marketing, and Melinda Ann Lowery, Head of Sales from Arryved, the most trusted point of sale technology. We discuss their awesome new rebrand and how Arryved solutions helps breweries, bars, and restaurants streamline customer service, while increasing profits, and provide a new level of business intelligence. We also cover what we've all got going on during CBC week 2022!
Jim and Jackie speak with Kristi and Megan from Traina of San Diego about the strategy, marketing, and design that goes into building intelligent brands. We also discuss Traina’s 2021 CBMAS Platinum Crushie win for Best Typography Logo Design, and their Platinum Crushie win for Best Website Design. We also talk about the power of delivering a total brand experience, amplifying localization, and breaking through the fierce clutter.
Jim and Jackie speak with Jeremy Storton, Advanced Cicerone, BJCP judge, IBD Certified Brewer and Owner–Host of the “Good Beer Matters” Podcast. We discuss Jeremy’s incredible and diverse industry background, and his 2021 CBMAS Platinum Crushie win for Best Podcast. We also talk about the importance of education, and storytelling in building successful beer brands that resonate with today’s consumer.
Jim and Jackie speak with Matt Sharp, Creative Director, Designer, and Illustrator of Arrowhead Ales Brewing Co. in Illinois. We discuss Matt’s 2021 Crushie win for Best Design 16-20oz Can for his Arrowhead Ales Villains Series. We talk about Matt's awesome segment on Fox News Chicago, his unconventional approach to the design process, working outside of beer, and a little about Matt's own personal triumph over natural disa...
Jim and Jackie welcome Anna and Tevon from Norlo Design headquartered in Denver, Colorado to the CBMAS "Marketing on Tap" Podcast. We discuss their 2021 Crushie win for Best Design in the highly–competitive 7–21oz Bottle Category, we also cover standing out in beverage's crowded marketplace, the growing industry, and the benefits of good client rapport.
Jim and Jackie had the pleasure to speak with Tyler Mithuen, Director of Brand Development of Modist Brewing in Minneapolis, Minnesota. We discuss their 2021 Crushie win for Best Pandemic-related Can Design, their marketing philosophy, growing your brewery's organic marketing, and improving your socially–conscious marketing efforts.
Jim and Jackie speak with Alexis Castellano, the Marketing & Creative Director of Alternate Ending Beer Co. in Aberdeen, New Jersey. She tells us the amazing story of kismet when brewer finds perfect brewery space. We also discuss their amazing–looking brewpub built into an old movie theater, and how the silver screen remains very much in the heart of their brewery and branding -- and their two 2021 Crushie wins for Most Unique...
Nick Fertig, co-owner of Full Tilt Brewing of Baltimore, Maryland discusses with Jim & Jackie how their brewery was born, brewing innovative beers that tap into our fondest childhood memories, their 2021 Gold Crushie Award for Coolest Taproom, and the importance of charitable work, and community events.
Jim and Jackie talk with Tom Paynter, Vice President, Co-owner, and Marketing Director of No Label Brewing in Katy, Texas. We discuss their unique beers, sprawling brewery, as well as their two 2021 Crushie Awards, increased need for merchandise, industry supply chain shortages, the future of pandemic crisis, and much more!
Jim and Jackie talk with Ryan Wheaton, owner of Craft Brew Creative and Branding Brews Podcast, about their 20 years of experience in the industry, elevating your brand with photography and video, and the importance of social media- as well as, Branding Brews 2021 Gold Crushie Win for "Best Brewing Podcast!"
Jim and Jackie talk with Motorworks Brewing's Director of Sales & Marketing, Barry Elwonger about their amazing Florida breweries, and get rare insight into navigating the big industry challenge of intellectual property, surviving the pandemic, staying strong by staying busy, 2020 CBMAS wins and - their Kevin Smith Mooby's Fun-time Lager popup.
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