Marketing Over Chai with Kate

In this conversation, Kate and Charmaine discuss the challenges and strategies of content creation on YouTube, particularly for brands and creators. They explore the importance of data in shaping content, the nuances of creating kid-friendly material, and the future trends in the platform, including YouTube shopping and shorts. Charmaine shares her insights on achieving work-life balance while pursuing a career in content creation...

In this episode of Marketing Over Chai, host Kate speaks with Colin Steele, an award-winning marketer and communications professional, about the significance of cohesive communications in the tech industry. They explore Colin's nonlinear career journey from journalism to PR, the importance of understanding audience needs, and the challenges faced in aligning communications and PR efforts. While every organization wants its corpo...

In this episode of Marketing Over Chai, Ashly Mellor shares her unconventional career journey from a non-traditional education to becoming a data-driven marketing strategist. We talked about the importance of storytelling in marketing, how data has transformed marketing strategies, and the resilience required to navigate challenges in the industry. Ashly emphasizes the need for marketers to focus on their goals, leverage data effe...

In this episode of Marketing Over Chai, Kate interviews Mary Luz Mejia, Canada's first Level 3 IICCT certified chocolate taster and educator. Mary Luz shares her unique career journey from journalism to content marketing, emphasizing the importance of storytelling in marketing. She discusses her passion for chocolate, her certification journey, and the complexities of the chocolate marketing landscape, including the challenges o...

In this episode of Marketing Over Chai, Kate interviews Ketaki Chande, who shares her journey from marketing to product management. Ketaki discusses the importance of customer feedback in product development, the challenges of cross-functional collaboration, and the emerging trends in product management, particularly the impact of AI. She emphasizes the need for continuous learning and communication in the evolving landscape of pr...

In this episode of Marketing Over Chai Podcast, host Kate sits down with Elisha Gada, Meta’s marketing manager for small businesses. They discuss Elisha’s inspiring career journey—from copywriting to digital marketing—and explore the unique challenges and opportunities small businesses face today.

Elisha shares her experiences working with small business marketing campaigns, highlighting how AI tools are transforming the landscape....

In this episode of Marketing Over Chai, host Kate interviews Joyeeta Ray, a versatile marketing professional with a rich background in journalism, advertising, and SEO. Joyeeta shares her journey from print to digital content, highlighting the challenges and learning experiences she faced while navigating different cultures across various countries. Her career evolved with the changing content landscape. With beginnings in print...

In this episode of Marketing Over Chai, Almira Bardai shares her remarkable career journey from running a successful PR agency to coaching entrepreneurs. She discusses the importance of cultural sensitivity in brand building, the challenges faced by women in leadership, and the evolving role of influencers in marketing. Almira emphasizes the need for authenticity in inclusive marketing and offers valuable insights on scaling busin...

In this episode of Marketing Over Chai, host Kate interviews Larissa Pereira, a seasoned B2B marketer with extensive experience in tech and cybersecurity. They discuss Larissa's journey into B2B marketing, common misconceptions about the industry, the challenges marketers face, effective lead generation strategies, and the importance of measuring campaign success. Larissa shares insights on the tools she finds valuable, how sh...

In this episode of Marketing Over Chai, host Kate speaks with Kendall Breitman, a community manager at Riverside FM, about her journey from journalism to community building in the podcasting space. They discuss the importance of storytelling, the role of AI in marketing, and the challenges of managing a diverse community. Kendall shares insights on fostering user-generated content, the significance of personal connections, and str...

In this episode of Marketing Over Chai, Kate sits down with Wayne Soares, a seasoned marketing professional with over 10 years of experience. Wayne shares his fascinating career journey, from his early roles in brand management and media to his current position as a Product and Solution Manager. Throughout the conversation, Wayne emphasizes the critical balance between data analytics and gut instinct in marketing decision-making, ...

In this episode, we sit down with Sandra Acham, a corporate communications and marketing leader with experience in creating integrated communication strategies. Sandra shares her career journey, highlighting how she has successfully brought together different marketing channels to deliver clear, consistent messages that resonate with audiences. She emphasises on building strong relationships and maintaining a high standard of pro...

What does it take to master programmatic advertising and drive real business results? In this episode, I sit down with Wayne Rodrigues, a seasoned expert in search and programmatic advertising, to unpack the strategies behind successful campaigns that hit the mark every time. We dive deep into why aligning with business goals is critical, the power of collaboration in campaign success, and how AI is reshaping the landscape of prog...

What does it take to create truly impactful multicultural marketing? In this episode, I sit down with Gavin Barrett, a leader in the field and co-founder of POCAM, to uncover the secrets behind successful campaigns that resonate with diverse audiences. We dive deep into why empathy is the cornerstone of great marketing, the importance of authenticity in representation, and how technology like AI is revolutionizing the creative proc...

Marketing Over Chai is a podcast that shares the career journeys and expertise of marketing professionals across North America, with a special focus on immigrants in the field. Through candid conversations with experienced marketers, the podcast offers insights into the industry while advocating for diversity, equity and inclusion. I'm Kate a Marketing professional with 10 years of experience. i moved from India to Canada 5 y...