What does it take to create truly impactful multicultural marketing? In this episode, I sit down with Gavin Barrett, a leader in the field and co-founder of POCAM, to uncover the secrets behind successful campaigns that resonate with diverse audiences. We dive deep into why empathy is the cornerstone of great marketing, the importance of authenticity in representation, and how technology like AI is revolutionizing the creative process.
Gavin shares his career journey, his biggest challenges and wins, and offers practical advice for marketers looking to make a difference. Whether you're navigating the complexities of diversity in marketing or just looking to enhance your creative toolkit, this episode is packed with actionable insights and thought-provoking ideas.
Listen in to learn:
- Why empathy is non-negotiable in multicultural marketing
- How to move beyond diversity to achieve true inclusion and equity
- The role of AI in freeing up creative potential without losing the human touch
- Gavin’s approach to balancing work-life as an advocate and business leader
- Practical tips for aspiring marketers to connect deeply with their audience
If you want to learn about marketing that makes an impact, you won’t want to miss this conversation.
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