Mastering Integrated Marketing Strategies with Sandra Acham

In this episode, we sit down with Sandra Acham, a corporate communications and marketing leader with experience in creating integrated communication strategies. Sandra shares her career journey, highlighting how she has successfully brought together different marketing channels to deliver clear, consistent messages that resonate with audiences. She emphasises on building strong relationships and maintaining a high standard of professionalism as key elements in crafting effective integrated campaigns. Sandra also talks about the power of personal branding and why being consistent in how others perceive you can lead to significant opportunities. Today, she’s an entrepreneur and you can reach out to her at: https://www.linkedin.com/in/sandraacham/ TAKEAWAYS Building strong relationships and having a standard of professionalism are key to success in marketing and communications. Personal branding and consistency in how others perceive you can lead to opportunities and recommendations. Being open to change and continuous learning is crucial in a rapidly evolving industry. Prioritization and setting boundaries are important for achieving work-life balance. Hobbies and interests outside of work, such as hiking and spending time with loved ones, help in unwinding and staying grounded. AI is a significant trend in marketing and communications, but it should be used as a tool alongside human creativity and authenticity. LET”S CONNECT My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai Instagram: https://www.instagram.com/marketingoverchai LinkedIn: https://www.linkedin.com/in/kate-fernandes/ TikTok:https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc SUBSCRIBE SO YOU DON”T MISS AN EPISODE https://www.youtube.com/@MarketingOverChaiPodcast EMAIL ME Want to be on the show? Email me at [e-mail] For Sponsorships and Collabs: [e-mail] Keywords: Sandra Acham, corporate communications, marketing, career journey, integrated strategies, relationships, personal branding, continuous learning, challenges, advice, trends, AI, authenticity in marketing, entrepreneur ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________ #Marketingpodcast #Integratedmarketingcommunications #integrated #Communications #NorthAmerica