How marketers stay on top of trends with Wayne Soares

In this episode of Marketing Over Chai, Kate sits down with Wayne Soares, a seasoned marketing professional with over 10 years of experience. Wayne shares his fascinating career journey, from his early roles in brand management and media to his current position as a Product and Solution Manager. Throughout the conversation, Wayne emphasizes the critical balance between data analytics and gut instinct in marketing decision-making, along with the importance of continuous learning and staying ahead of emerging trends—especially the rise of AI in marketing. Together, Kate and Wayne dive into how AI is reshaping the industry, reducing burnout by automating mundane tasks, and challenging marketers to develop new skills. Wayne also highlights the value of work-life balance and having hobbies outside of work, a vital aspect of maintaining long-term success in such a dynamic field. The episode wraps up with a rapid-fire round where Wayne shares his thoughts on the hottest marketing trends, favorite social media platforms, and more. Tune in for an insightful conversation packed with valuable lessons for marketers at every stage of their career! Key Takeaways: The powerful combination of data analytics and gut instinct in marketing decisions. AI’s impact on marketing, and how it helps streamline tasks and spark new skills. The importance of continuous learning and staying on top of industry trends. Balancing work and personal interests to maintain success and productivity. LET”S CONNECT My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai Instagram: https://www.instagram.com/marketingoverchai LinkedIn: https://www.linkedin.com/in/kate-fernandes/ TikTok:https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc SUBSCRIBE SO YOU DON”T MISS AN EPISODE https://www.youtube.com/@MarketingOverChaiPodcast EMAIL ME Want to be on the show? Email me at [e-mail] For Sponsorships and Collabs: [e-mail] Keywords: marketing, career journey, brand management, media, product and solution manager, data analytics, gut instinct, continuous learning, emerging trends, AI, AI, marketing, future, burnout, skills, work-life balance, hobbies, interests, rapid-fire round, India, Canada, Chai, Marketing, Whiskey marketing ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________ #Marketing #SolutionsMarketing #Program #podcast #Canada #India #immigration